Atlas Launches Incentive To Introduce Contractors To Scotchgard™ Protector

July 28th, 2011

Atlanta, GA - Atlas Roofing Corporation® is announcing a shingle rebate opportunity for roofing contractors who can receive an incentive for trying the latest innovative shingles by Atlas. Now contractors who have a FREE Atlas Signature Select account can receive a $100 gift card for trying their first job with Atlas Pristine Shingles featuring Scotchgard™ Protector by 3M. The card is available for a contractor’s initial purchase of 20 squares or more of Atlas Pinnacle® designer shingles. The shingles feature Atlas newest technology for eliminating stains caused by algae.

Atlas Signature Select is Atlas Roofing’s contractor marketing system. It’s not a certification or referral program, but a professional marketing toolkit which simplifies the ability for contractors to access Atlas marketing tools, create a marketing identity, specify and purchase roofing components designed to perform together, and leverage Atlas promotional opportunities. Atlas Signature Select contains exclusive products, rebate opportunities and promotional materials available for roofing contractors. It now includes a cash incentive to try one of Atlas newest products – Pristine Shingles featuring Scotchgard™ Protector. Specific details for the “Try-It” coupon are available to Atlas Signature Select account holders.

“We want contractors to experience the performance and great look of our newest shingles featuring Scotchgard™ Protector, and we want them to know we appreciate their confidence in our products,” stated Rick Gelatka, Director of Marketing for Atlas. “The $100 gift card is a small token of our big appreciation.”

Scotchgard™ Protector is the copper infused algae protection developed by 3M. Scotchgard™ Protector is manufactured into every Pinnacle®, StormMaster® Slate, and StormMaster® Shake shingle using a proprietary blend of 3M copper roofing granules. The quality and consistency of the Scotchgard™ Protector in every shingle is verified daily by an independent laboratory during their manufacture and every Pristine roof is backed by a Lifetime Limited Warranty against algae stains.

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