Atlas Roofing Corporation Awards Free Roof to Grime Pays Contest Winner

November 18th, 2011

Grime Pays winning roofAtlanta, GA - Atlas Roofing Corporation announces the winner of the Grime Pays $15,000.00 Free Roof Giveaway. The Grand Prize, a new, installed Atlas Signature Select Roofing System from Atlas valued up to $15,000, was awarded on November 16, 2011 to Miguelina F. of Linden, NJ. The winner received the support of friends and family to secure the most votes in a single day through social networking outlets to confirm her victory and proving clearly, that “Grime Pays.” Her 22-year-old roof represented a true example of what it means to live a life of Grime. That is all about to change.

The Grime Pays $15,000 Free Roof Giveaway was held during August, September and October 2011. It was a fun and competitive event designed to engage consumers, contractors, distributors and others by creating excitement about the Atlas Signature Select Roof System and Atlas Pristine Shingles featuring Scotchgard™ Protector. Homeowners registered at the contest site, then encouraged others to vote for their roof as the roof with the most “grime.” In order to win the contest, the contestant’s roof didn’t have to be the grimiest roof, but needed to receive more votes in a single day than any other roof entered in the contest.

According to Rick Gelatka, Director of Marketing for Atlas Roofing, the Grime Pays Free Roof Giveaway is only the first of the company’s latest initiatives to share specific new product messages with consumers. “We’ve traditionally worked through distribution and our products and messages are crafted for contractors, whom we value as key partners,” stated Gelatka. “However, the Scotchgard Protector message and the opportunity to offer lifetime protection against algae streaks and stains are valuable stories that resonate strongly with homeowners. It’s critical for Atlas and for our supportive contractor base that we communicate the capabilities of these new products to the consumers.”

Scotchgard Protector from 3M are available on the Atlas Pinnacle®, StormMaster® Slate, and StormMaster® Shake product lines and offer a lifetime limited warranty against the ugly staining and streaking of algae. By incorporating the power of Scotchgard Protector into the shingle, Atlas gives homeowners true protection in a lifetime shingle for the lasting aesthetic beauty of their roof. Protecting the beauty of the home is important to all homeowners, and now with the option to install Atlas Pristine Shingles featuring Scotchgard Protector, homeowners have the best choice in roofing to improve the resale value of their biggest investment.

The Grime Pays contest rules state that the Grand Prize Winner, Miguelina F., will have until June 1, 2012 to begin the installation of her new roof, using Atlas Signature Select roofing components and Atlas Shingles featuring Scotchgard Protector. Upon completion of the project Atlas will share the transformation of this roof with the world, so stay tuned for more details about how Atlas turned this life of Grime into a lifetime of protection.

About Atlas Roofing
Atlas Roofing Corporation is an innovative, customer-oriented manufacturer of residential and commercial building materials. Atlas has grown from a single roofing shingle manufacturing facility in 1982 into an industry leader with 17 plants in North America and worldwide product distribution. For more information see