ATLANTA — The AIA Convention 2014 in Chicago was noted as the most informative and enjoyable convention to date and Atlas Wall CI was there to confirm. The wall insulation division of Atlas Roofing Corp. introduced a company website redesign, as well as the launch of two new products: Infinish ES and Infinish ES2.
Show-goers experienced the new Atlas website on an oversized interactive monitor. Thanks to well-developed logic, a smooth, crisp layout, and simple navigation, AtlasRoofing.com is one complete company site, while at the same time a comprehensive web presence for each of its six divisions. The destination of each visit is determined by a single click on the home page.
The new Infinish ES and Infinish ES2 are intended for use as an interior insulating finish on interior walls only, or interior ceilings only, without requiring a code approved thermal barrier (approval per NFPA 286) in certain building types. This interior wall insulation is recommended for use in both commercial and residential applications due to the Class A Fire Rating.
Among other Atlas representatives in presence, Alec Minné, Director of Marketing for the Wall CI Board Division, provided technical information, application examples, and product details to show attendees. The booth also displayed life-size wall structures to showcase the entire line of Wall CI products, which also includes EnergyShield®, Rboard®, EnergyShield® PRO, and EnergyShield® PRO 2.
"It was great to hear industry feedback," said Minné. "Customers were pleased to learn how readily available and easy Atlas is to work with due to our plant locations and nationwide reach."
The Atlas Wall CI booth drove in traffic with prize giveaways as well. A random drawing of the attendees' business cards was done on Thursday and Friday of the show. Terence Moeller, AIA, LEED AP, Director of Architecture at Wight & Company and Alan Itzkowitz, CSI, SCIP, AIA, ALA, CCS, LEED AP, Owner of ABI Specifications Consulting, both won a set of Bose® Acoustic Noise Cancelling® headphones.
Always find the latest news and product information on wall insulation and the other lines of Atlas products at AtlasRoofing.com.