ATLANTA, March 18, 2019 — Atlas Roofing Corporation is excited to announce the launch of its StormMaster® Core4™ Enhanced Polymer Technology. Available exclusively in Atlas StormMaster Shake and StormMaster Slate shingles, Core4 is the most innovative development in asphalt shingle manufacturing on the market today.
In the early 1990s, Atlas was one of the first companies to manufacture polymer-modified asphalt shingles, known as SBS (Styrene Butadiene Styrene) asphalt technology. Core4 moves beyond SBS to a more enhanced, proprietary polymer technology.
“Atlas has changed the industry benchmark for what an asphalt shingle should be,” says Paul Casseri, product manager for Atlas Roofing. “In other words, we just raised the bar really high.”
As its name implies, StormMaster Core4 Enhanced Polymer Technology consists of four key features:
“These enhanced polymers, at a molecular level, are more advanced in our StormMaster shingles than in any other shingle on the market,” says Stan Bastek, director of marketing and sales development for Atlas Roofing.
The proof is in the decades of laboratory and field tests.
“Results prove that polymer-modified shingles perform better than standard asphalt technology,” Casseri explains. “Our research also shows that starting with a controlled virgin polymer is best versus recycled content, which can adversely affect the shingle’s lifespan.”
Core4 is available within the Atlas premium StormMaster Shake and StormMaster Slate shingle lines, which provide architectural style along with the durability to stand up to the toughest weather conditions. StormMaster shingles also feature the power of Scotchgard™ Protector by 3M, which resists the black streaks caused by algae.
“We’ve been investing in and researching asphalt polymer technology since 1990,” Bastek says. “Atlas continues to evolve our products to give consumers long-lasting curb appeal and reliability on their roofs for years to come.”
Atlas Roofing Corporation is an innovative, customer-oriented manufacturer of residential and commercial building materials. Atlas has grown from a single shingle-manufacturing plant into an industry leader with 24 facilities across North America. Join the Asphalt Life community and build your business by offering shingles with Scotchgard™ Protector by 3M, the only HOLMES Approved asphalt shingle on the market. For more information, visit AtlasRoofing.com. Stay connected with us on Facebook, Twitter and YouTube.