ATLANTA — In order to meet the growing industry demand for more energy efficient building materials, Atlas Roofing has introduced its Pinnacle® Pristine shingle in an all-new Pearl color. A white asphalt shingle, the Pinnacle® Pristine Pearl featuring Scotchgard™ Protector offers superior protection against the sun's rays and heat, making it a excellent choice for both homeowners and contractors, especially in warmer climates where the effects of the sun are apparent.
The Pinnacle® Pristine Pearl sets a new standard for energy efficiency. It is rated at a .25 SRI (Solar Reflectivity Index), helping to reject solar heat and reduce energy costs for homeowners.
“The Pinnacle® Pristine Pearl is a top choice in coastal areas in general,” said Matt Jackson, Sales Representative with Atlas Roofing. “Florida, Texas, and other areas along the coastline could prefer white roofs for a different type of look and a more energy efficient shingle.”
Atlas Roofing is keeping up with sustainability trends in building materials, as the company works towards earning Energy Star certification in advanced technology. “We are about two years into the Energy Star Technology SRI value for Energy Star,” said Jackson. “It takes three years to get this certification, and we are almost there.”
Atlas is committed to serving the needs of the consumer as well as the environment. For homeowners who live in a warm, sunny climate, the new Pinnacle® Pristine Pearl is an ideal roofing shingle option. See how it would look on your home—download the Shingle Visualizer application on your iPad to take the guesswork out of selecting a roof, or visit Atlas Roofing to see the difference.