Atlas Roofing Returns From Roadshow; Announces 2015 IRE Attendance

October 6th, 2014

ATLANTA — Atlas Roofing just wrapped up a hugely successful Las Vegas-themed 2014 roadshow that demonstrated why so many contractors are betting on Atlas.

Dubbed “The House Always Wins,” the series of informal meetings with roofing contractors and their employees detailed the unparalleled level of support Atlas provides to roofing professionals and remodelers. The roadshow began in March and finished Sept. 25th after stopping in several cities across the U.S. to showcase the latest products and project management technology, as well as new contractor programs.

Seminar attendees were shown Atlas Roofing’s ProAPP, which allows contractors to create, calculate, and manage their projects directly from an iPad. The technology includes Eagleview® Aerial Roof Measurements Reports to ease the estimating process.

“The project management ProAPP™ proves that Atlas always has the contractor in mind when developing products, said Kirk Villar, Vice President of Sales and Marketing for Atlas. “Atlas has long provided contractors with the most efficient materials to do their job, and now we have put it literally at their fingertips.”

Atlas Roofing’s sales and marketing tools streamline daily business and sales processes for both small and large contractors.

Treated to a lunch and a chance to win prizes, seminar attendees were educated on Atlas’ unlimited cash reward contractor program called “4 Of A Kind Wins.” The four components of the roofing system are shingles featuring Scotchgard™ Protector, Atlas Pro-Cut® Hip & Ridge featuring Scotchgard® Protector, Atlas Underlayment, and an Atlas Pro-Cut® Shingle Starter Strip. The in-depth, hands-on roadshow highlighted Atlas’ line of advanced roofing products, including the sophistication of Atlas Pristine Shingles featuring Scotchgard® Protector.

Atlas Roofing’s “The House Always Wins” roadshow events took place in Canton, Ohio; Buffalo, N.Y.; Minneapolis; Norfolk, Va.; Houston; Raleigh, N.C.; and Norman, Okla. Atlas would like to thank all who attended the events throughout the year.

On The Road Again

Atlas Roofing will be hitting the road again for the 2015 International Roofing Expo (IRE), to be held Feb. 24-26, 2015 at the Ernest N. Morial Convention Center Convention Center in New Orleans. Held this past February in Las Vegas, the IRE is the foremost roofing construction and maintenance event in the country.

Atlas can be found at expo booth 1341. Visit for pre-IRE information about the company. Contractors can learn how Atlas can help their business at