Shingles with HP (High Performance) Technology: Your Competitive Advantage

April 7th, 2015

A competitive advantage is helpful in any business, especially in the crowded roofing industry. There are no second chances if you miss a sale opportunity. If a roofing job goes to the competition, it could be another 15+ years before you have a second chance at getting that contract. It’s a risk you can’t afford to take. Put yourself in the position to win over your next client, by recommending shingles featuring HP™ Technology from Atlas Roofing.

Speed of Installation

HP Technology shingles are oversized, with fewer laps needed per installation. That’s less time going up and down ladders and more time nailing shingles on securely. These shingles can with a four-nail application instead of six, saving install time and nail money.

HP Technology shingles feature a larger Sweet Spot. While many other shingles have ambiguous or smaller nailing areas, the HP Sweet Spot clearly displays the area where your nail will penetrate both shingle layers. The FASTAC® double sealant lines act as both a quick seal and provide a visible 1¼-inch nailing area where the Sweet Spot can be found. This helps eliminate unwanted errors and increases your install speed. The faster you complete the job, moving on to the next, and have all the old shingles out of the yard, the happier both you and the homeowner will be.

Shingles with Strength

While installation speed is a helpful benefit, HP Technology shingle strength is an excellent selling point to your homeowners. The 130 mph wind coverage helps homeowners’ roofs stand strong through Mother Nature’s toughest tests. In addition to the high wind protection, StormMaster® Slate and StormMaster® Shake shingles (both of which feature HP Technology) boast a Class IV impact-resistance rating. The Class IV rating is the highest impact rating available, making it the worry-free install against hail and extreme winds. It will help preserve their roof’s look and protection for years to come.

Curb Appeal

HP Technology is a featured component for Atlas Roofing’s StormMaster® Slate, StormMaster® Shake, and Pinnacle® Pristine shingles. Your homeowner has great options to choose from and can select a style that best accentuates their home. These shingles feature distinct shadow lines, and thanks to wider and larger shingle sizes, homeowners will enjoy the enhanced curb appeal.

HP Technology is the perfect combination of speed, strength, and stunning curb appeal. Give your business a competitive advantage by adding HP Technology to your shingle portfolio today.