Atlas Is Putting the Pedal to the Metal in 2023
From being on the hood of Brandon Jones’ No. 9 car in the Xfinity Alsco Uniforms 250 in July, to sponsoring Ryan Blaney’s No. 12 Ford Mustang in the NASCAR Verizon 200 at the Brickyard in August, to serving as the entitlement sponsor of the Atlas 200 in September, Atlas is all over the 2023 racing season!
Last year, we were the proud title sponsor of our first ARCA Menards Series race — the Atlas 100 — at the Illinois State Fairgrounds, which ended with an untimely crash.
As driver Jesse Love was battling teammate Buddy Kofoid for the white flag, a dust cloud blocked Kofoid’s view as they made their way to the frontstretch. Not seeing Bryce Haugberg’s car nearly stopped on the track, Kofoid hit Haughberg’s car, flipping it on its side. Both drivers were OK, but the incident ended the race, making Love, who had been in the lead before the crash, the winner.
For this year’s Atlas 200, we’ll be bringing 200 contractors with us to help us wave the green flag to start the race!
To see Atlas on the 2023 racing circuit, be sure to mark these dates on your calendar:
Friday, Aug. 4 | 6 p.m.
ARCA Henry Ford Health 200
Michigan International Speedway
Aug. 13 | 2:30 p.m.
NASCAR Verizon 200 at the Brickyard
Indianapolis Motor Speedway
*Atlas will be sponsoring the No. 12 car of Ryan Blaney.
Saturday, Sept. 30 | 4 p.m.
ARCA Atlas 200
Salem Speedway
*Atlas will be the title sponsor of the race.
To learn about Atlas’ previous racing sponsorship and our partnership with Menards, as well as more on Ryan Blaney’s career, read our previous article, “Racing Toward the Checkered Flag.”
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