Atlas Roofing announces an enhanced solar reflectivity performance across its Pinnacle® Sun shingle line, delivering improved energy efficiency

ATLANTA, GA, UNITED STATES, April 1, 2026 - Atlas Roofing Corporation today announced an enhanced solar reflectivity performance across its Pinnacle® Sun shingle line, delivering improved energy efficiency and expanded design flexibility for homeowners and contractors.

The updated Pinnacle® Sun lineup features increased Solar Reflectance Index (SRI) values across all cool color offerings, representing an overall improvement of approximately 15-25% depending on the color. This improvement helps the roof reflect more radiant heat, reducing heat transfer into the home and improving indoor comfort.

Atlas is also introducing Cool Oyster, a new color with an initial SRI rating of 25. This addition pairs high solar reflectivity with a brilliant cool gray, giving homeowners a fresh, versatile option that balances performance and style.

These performance gains are paired with advancements in color consistency and overall appearance. As part of its ongoing commitment to operational excellence, Atlas has incorporated enhanced granule blending into its manufacturing process. This includes a refined application method that delivers richer, more vibrant colors with more unified blend patterns. The result is improved aesthetic consistency across the roof while maintaining the high performance standards contractors and homeowners expect.

“Atlas continues to focus on meaningful product improvements that deliver real value in the field,” said Stephanie Daniels, senior director of strategy and innovation. “By increasing solar reflectivity across the Pinnacle Sun line, we’re helping contractors offer a stronger energy efficiency story while giving homeowners more sustainable options without compromising on design or performance.”

Pinnacle® Sun shingles are engineered as a high-performance system, combining multiple 3M technologies in a single product to deliver one of the most technologically advanced shingles on the market today. 3M™ Cool Roofing granules help reflect the sun’s radiant heat away from the roof, which can reduce cooling costs by up to 15%*. That performance is supported by 3M™ Scotchgard™ Protector, which helps prevent the black streaks caused by algae that can darken the roof surface over time. By keeping the roof cleaner, Scotchgard™ Protector by 3M allows the cooling technology to perform as intended and maintain solar reflectivity over time.

This integrated approach extends beyond energy performance. Pinnacle® Sun shingles are manufactured with 3M™ Smog-Reducing Granules, which convert smog-causing pollutants into water-soluble ions that are washed away with rain, delivering the smog-fighting capacity of two to three trees on an average-sized roof.

“These enhancements are designed to deliver stronger performance without changing how contractors install the product,” said Paul Casseri, category director for shingles, warranties and accessories. “It’s an easy upgrade that supports energy efficiency, long-term durability, and overall roof system performance.”

The enhanced Pinnacle® Sun shingles are available nationwide and meet key energy code requirements, including California Title 24 compliance, with select colors meeting the more stringent requirements of Los Angeles and other local jurisdictions.

About Atlas Roofing Corporation

Atlas is an innovative, customer-oriented provider of asphalt shingles, roof underlayments, rigid expanded polystyrene and polyiso insulation, geofoam, cold chain, protective packaging, lost foam, and cutting-edge coated and paper facers and underlayments for a diverse set of markets. Atlas has grown from a single asphalt shingle manufacturing facility to 36 facilities in North America with worldwide product distribution. Products from the company's four major divisions, Polyiso Roof & Wall Insulation, Shingle & Underlayment, Molded Products, and Web Technologies, are manufactured in state-of-the-art facilities and shipped from its network of manufacturing plants and distribution facilities in the United States, Canada and Mexico.

*As supported by the Cool Roof Rating Council (CRRC).

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