Ken Roberts Welcomed as New Company Leader
After 20 years serving as president of Atlas Roofing Corporation, Ken Farrish has announced his retirement.
Ken leaves behind a legacy of industry leadership, financial stewardship, and employee development, building an organization that embodies a culture of cultivating Products with Purpose and People with Passion.
Building on a strong foundation, Ken transformed the organization by embracing the rise of technology, investing in capital projects that improved the customer experience, and developing a management team that always strives to put employee growth and team building above all else. This approach led Atlas to sustainable growth in each of its four divisions as Atlas has become a proven leader in the building materials industry.
With Ken’s departure, Atlas is pleased to announce that Ken Roberts will assume the role of president on July 31, 2023.
Ken has had a successful 30-year career at Masco Corporation. He most recently served as president of Delta Faucet. Previously he held the positions of president of Masco Canada, VP of International Sales, VP of Specifications and National Accounts, VP of Asian Business, and numerous other roles in purchasing and manufacturing. Prior to Masco, Ken worked at GE's Aircraft Engine Division.
Known for his ability to build teams and manage complex projects, Ken operates with intention and transparency. He is passionate about embracing and celebrating differences and focuses on accountability and enabling individual and team success.
Ken holds a bachelor’s degree in mechanical engineering from the Rose-Hulman Institute of Technology, as well as a master’s degree from Northwestern University in business administration and engineering management.
In addition to his US experiences, Ken and his family have lived in Canada and China while working in those countries. He and his wife Kate will be relocating from Indianapolis to Atlas’ corporate headquarters in Atlanta, GA.
Please join us in welcoming Ken Roberts in his new role and in congratulating Ken Farrish on his retirement!
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