Asphalt Life Articles

Give, Roof, Play

A Foundation for the Future of Trades

Skilled trades like roofing, welding, and mechanics are the backbone of communities, providing necessary services that keep the world running. Yet, these industries face a growing challenge: fewer young people are entering the trades, leaving a critical shortage of workers. Steve Stacy, owner o...

Renewing St. Andrews

In the heart of Marianna, Arkansas, St. Andrew's Episcopal Church has stood as an integral part of the community since its construction in 1921. Over the years, it has been a place for worship, celebration, community, and reflection. However, time had taken its toll, and the church's roof had deteri...

A Roof Restored; A Community United

In the town of Fayetteville, GA, where community roots run deep, a pastor and his family were struggling under the weight of an aging, leaky roof. For the family, their home wasn’t just a place to live—it was a haven, a source of comfort, and a foundation for their ministry. When repair options seem...

It Started With a Phone Call

In the small town of Perris, Kentucky, 101-year-old World War II veteran Albert Wess Sr. encountered a significant obstacle while shopping for home insurance. Companies quoted astronomical premiums due to the deteriorated state of his aging roof, which required replacement. The man who once served h...

Hurricane Helene's Devastation Met with Hope

Some hurricanes are remembered for their wind damage, some for their rainfall, and others for their coastal flooding. Hurricane Helene will be remembered not just for its record-breaking size, storm surge, and destructive winds but also for the unimaginable devastation it left across an inland stret...

Giving Back to Our Roots

In celebration of Atlas' 40th anniversary, company employees came together to raise funds for the creator of the first Atlas logo, Ms. Belinda Harvey, who was a graphic design student at Meridian Community College at the time. Because her life has been a life of service to others, employees thoughtf...

Give, Roof, Play

’Tis the season to think of those who are less fortunate.In the spirit of helping others, Atlas Roofing is excited to kick off its season of giving — aka “Give, Roof, Play” Month.“I cannot do all the good that the world needs. But the world needs all the good that I can do.” —Jana StanfieldThe conce...

Prepared for Life

One March evening, a group of parents gathered at St. David’s Episcopal School to discuss “How to Raise an Adult.” Like most families with college-bound students, the thought of releasing their children into the world might have seemed daunting, but raising responsible individuals in this day and ag...

Faith — and a New Roof

Carroll County Christian Work Camp in Eldersburg, MD, helps to repair and improve homes for individuals and families of inadequate income or abilities living in or near Carroll County.Established as a branch of the Baltimore County Christian Work Camp in the early 1990s, the non-profit volunteer hom...

Providing Care for the Uninsured

Roughly 90,000 residents of Wake County, NC, have no health insurance. In an area where the average emergency room visit costs $1,500, uninsured individuals often go without necessary care and medications, making them more likely to develop chronic illnesses and miss more time from work.But Alliance...

One for All and All for Humanity

Did You Know?Since 2007, New York City’s Rockefeller Christmas tree is milled into lumber and donated to Habitat to be used in the construction of new, affordable homes in the U.S.Since its founding in 1976, Habitat for Humanity has helped more than 35 million people across all 50 states and in more...

Restoration of Hope

When his father died in February 2019, Danny Stone made a solemn promise to fulfill his dad’s vision — open a facility to help parolees get a new start. The concept became a reality with the help of Atlas Roofing.The Restoration of Hope house in Texarkana, TX, opened its doors recently — complete wi...

Contractors Doing Good: Part 3

Many roofing contractors don’t just do the jobs they get paid for — they also go above and beyond to help their communities, such as volunteering to install roofs or complete other free home improvement services for those in need.Whenever possible, Atlas Roofing partners with roofers and donates any...

Right Place, Right Time

A South Carolina homeowner received an unexpected house call in late April 2021, when Up & Over Roofing unexpectedly showed up at her door. The roofing company, which is based in Myrtle Beach, SC, had been working on the two condos around hers when they noticed the poor condition of her roof, ex...

Answered Prayers

Frazier Roofs & Gutters has been serving Arlington, TX, for more than four decades, making it one of the oldest roofing companies in the area. As a member of The Good Contractors List, the company prides itself on its customer satisfaction — and not just for those who pay.“We try to give back to...

Milestone Moment

2020 may not have been the best year, but AtlasPRO+™ Contractor TK Hamilton still had something to celebrate — the 20th anniversary of his company, Midian Roofing, in Rome, GA.To commemorate the occasion, Midian and its employees hosted a special luncheon for some of their customers, vendors and loc...

Contractors Doing Good: Part 2

As vital members of the communities they serve, Atlas Roofing and the contractors who use Atlas products are dedicated to philanthropic efforts. Check out these three projects that Atlas sponsored or contributed to in 2019 and 2020, helping homeowners and organizations in need. ...

Contractors Doing Good

In mid-March 2020, the United States began grinding to a halt as COVID-19 erupted into a global pandemic. States canceled events, ordered businesses to shut down and instituted stay-at-home orders for citizens. Only essential functions were allowed to continue.Roofing and other construction services...

Roofs for Teachers: Sheila Ford Story

sunset kares sssHelping Hands

Not only do roofing contractors put roofs over people’s heads, many also dedicate extra time to helping those in need. Volunteering and community service creates goodwill and helps to establish a business within a community— although that’s not why these good-deed-doers put in their efforts. Here ar...

Making The Right Connections

Sometimes all it takes to create a landslide is a little nudge.In the case of the Boys & Girls Clubs of Central Florida, the club’s new location came about because of an introduction and community partnerships.For years, local leaders had known that the city of Oviedo, about 15 miles northeast o...

A Life Returned

When U.S. Marine Sgt. Thomas Brennan suffered a traumatic brain injury while serving in Afghanistan in 2010, he could have succumbed to the debilitating aftermath of the trauma. He had severe memory loss, depression and post-traumatic stress disorder (PTSD) and also attempted suicide. Instead, Brenn...

Shingles, Supplies, Support

While Hurricane Florence was ripping through Myrtle Beach, SC, local resident Waredell Reaves was recuperating at a family member’s house from a stroke and multiple surgeries. When the veteran Army sergeant returned home, he was devastated to see that water had damaged his ceiling, insulation and fl...

Roofing It Right

Atlas Roofing partnered with G. Klemm Roofing of Geneva, IL, to help a breast cancer survivor who was struggling to pay bills.When Jeff Rosier, of G. Klemm Roofing in Geneva, IL, broke the news to Mercedes Nuss that the company would not cover the costs to repair her roof, she was quiet at first.As ...

Veterans Helping Veterans

While flying a drone over a job site in Palm Bay, FL, Mickey Fields, project manager for Pit Crew Roofing, noticed a 173rd Airborne Brigade flag flying high on a neighboring home. When he looked closer, he also saw a Purple Heart license plate and a disabled veteran tag on a vehicle parked at the ho...

When The Wind Blew

Removing the old metal roof(Pictured above: Matt Payne's Mexico Beach, FL, house before Hurricane Michael)After enduring Hurricane Michael’s extreme winds, Matt Payne’s Mexico Beach, FL, house is still standing — and has a roof. Most of his neighbors weren’t so lucky.Hurricane Michael struck the Flo...

Building New Futures For Texas Families

When people need a helping hand putting a roof over their heads, Habitat for Humanity is there.Established in 1976, the global nonprofit organization and its leaders “believe affordable housing plays a critical role in strong and stable communities.” With affiliates located across all 50 states and ...

It Takes A Village

In September 2017, Hurricane Irma pummeled the Caribbean with maximum sustained winds of 180 mph. The Category 5 storm demolished 95 percent of the small island of Barbuda before making landfall in the Florida Keys. As one of the most intense hurricanes in history, Irma left incredible devastation i...

Manila Community Center

Atlas Roofing Case Study: Manila Community Center, Manila, ARBuilding Type: Municipal Activity BuildingAtlas Roofing Products Installed: Pinnacle® Pristine shingles, Pro-Cut® Hip and Ridge shingles, Pro-Cut® Starter shingles, Gorilla Guard 30® underlaymentRoofing Contractor: Residential Roofing Inc....

Leave No Man Behind

On a cul-de-sac in Ocoee, FL, neighbors still take care of one another. Art Burkholder, a 74-year-old retired and disabled veteran, recently discovered that human kindness, compassion and charity are still alive and well in our world.Burkholder has lived in his home since 1989. He suffered a stroke ...

A Safe Place To Stay

Human trafficking is a form of modern-day slavery and it’s big business worldwide.Though trafficking also includes forced labor and debt bondage, most people who hear the term think of one particular type: sexual exploitation — the use of fraud, violence, coercion or other means to force people to e...

Pitching In

After being scammed by an unlicensed contractor, 81-year-old Lucille Kellom finally got a new roof thanks to her local roofing community.(Source: News 6/ClickOrlando.com)When 81-year-old Lucille Kellom hired a contractor to fix her leaking roof in 2016, she never imagined she’d still be waiting for ...

Distributing Goodwill

Giving back to the community is part of the philosophy all up and down the Atlas supply chain. Contractors install roofs for disabled veterans, Atlas donates roofing shingles for a project that’s part of a major cancer-fighting initiative, distributors also do their part to support the causes and co...

Hurricane Force

Maria, Irma, Harvey, Sandy, Katrina: names that haunt millions of homeowners across the Southeast and Gulf Coast. These storms are some of the costliest Atlantic hurricanes the U.S. has ever seen, with Katrina and Harvey causing the most damage at $125 billion each.After Katrina in 2005, many privat...

Righting The Wrongs

Tink and Bobbye Calfee were devastated when they realized they were victims of an $11,000 roofing scam. The couple put their trust in a contractor who took their money and promised to fix their roof after a series of storms ripped through their Conroe, TX, neighborhood in May 2016.Today, the Calfees...

wittenShingles And Security

One day in late summer 2017, Eric Fondren noticed a leak in his roof. Leaks are always annoying, but Fondren’s roof was barely a year old. It should have been in perfect shape.He called Witten Construction in West Monroe, LA, to do the repairs. But Steve Thompson, the sales manager and contractor, i...

Growing The Future

By 2050, food production will need to increase by 50 percent, according to the United Nations Food and Agriculture Organization. Young farmers can play a key role in meeting that demand, which is why facilities such as Silverwood Park in Dane County, WI, are helping to educate future generations of ...

Small Steps, Big Difference

"Dan is not only a great roofer ... he’s also a stand-up guy who cares about his employees and community." —Jonathan Winoker, territory manager for Atlas Roofing The biggest changes in a person’s life often start with small efforts. Just ask Dan Worstell, president of Pyramid Roofing in the Hampto...

Hurricane Katrina Recovery Continues

In 2005, levee breaches from Hurricane Katrina rendered virtually all the homes in New Orleans’ Lower Ninth Ward uninhabitable. In the wake of that devastating storm, a nonprofit organization, lowernine.org, was formed to assist in the long-term recovery of the Lower Ninth Ward. “It is our mission a...

Buy A Roof, Give A Roof

While visiting Cali, Columbia, in 2010, Chuck Anania was struck by the appalling conditions and severe poverty. He witnessed countless children, seniors and families experiencing a poor quality of life, as well as numerous health and safety issues caused by leaky and collapsing roofs.“I noticed ever...

There’s No Place Like Home

Miriam Smalls, a single mother of three in Savannah, GA, is about to become a homeowner thanks to Habitat for Humanity. Her new house was constructed as part of a partnership between Coastal Empire Habitat for Humanity, the Home Builders Association of Greater Savannah and vendors, such as Atlas Roo...

A Fair Chance

Before Picture of HomeSince 2014, A Fair Chance and Men of Integrity has unofficially been helping elderly women and single mothers complete repairs needed on their homes. After securing its official 501(c)(3) status in April 2017, the Ypsilanti, MI-based organization wants to grow its efforts by ta...

A Place To Call Home

New homeowner Elaine (Marguerita) Brissett couldn’t contain her excitement.“I guess the refrigerator goes here,” she said, indicating an open space in her almost-completed kitchen. Then she grinned and posed for quick photos with the Bible and hammer that Habitat for Humanity of Greater Orlando give...

Salute!

"Atlas is well known for its generosity."—Ken Reeves, owner of Reeves ConstructionGreenville-Spartanburg, SC-area roofing contractor Ken Reeves has a big heart. So when a local veteran needed a new roof, Reeves was more than ready to help.Reeves, owner of Reeves Construction in Spartanburg, SC, work...

Helping A Friend In Need

When a tornado ripped the roof off of their office manager’s home, the guys at Roof Time Contractors in Waxahachie, TX, came together to help.The story began Dec. 26, 2015, as Tabitha Taylor’s 13-year-old daughter was enjoying an after-Christmas get-together with some of her friends. The younger sib...

Disability Ministry Building In Dire Straits

Christian Churches Disability Ministry (CCDM), which operates residential facilities for people with mental and/or physical disabilities in Tennessee and Missouri, was chartered in 1983. Many of its residents have chronological ages that range from 35 to 70, but whose cognitive abilities put them cl...

Keeping Dreams Alive

Since 1962, St. Jude Children’s Research Hospital has devoted itself to finding cures and treating sick children. Founded by stage-and-screen comedian Danny Thomas and two friends on the premise that “no child should die in the dawn of life,” discoveries at St. Jude’s have changed the way doctors tr...

A Long-Distance Hand Up

Conquering poverty may seem like an insurmountable task, but for one builder and his army of suppliers and subcontractors, bringing hope to the hopeless begins with using the skills they’ve gained while on the job.Mark Nyblom, developer and owner of Rosewood Communities in South Carolina's Upstate r...

Offering H.O.P.E.

Men who have been homeless know that the ultimate luxury is having a roof over their heads while they work on turning their lives around.H.O.P.E. (Holy One's People Empowered) Ministries of the Upstate built a second house in the Northside neighborhood of Spartanburg, SC, that will enable the minist...

Complete Your Home’s Design Story with Atlas Roofing’s Color of the Year 2026 Collection

When Frosty Bites: A Complete Guide to Ice Dams

Jump to Section: Ice Dam Cycle | Early Signs of Ice Dams |  Causes & Risks | Paul's Pro TipsFor both roofing contractors and homeowners, winter brings its share of challenges—and ice dams are among the toughest. These icy formations may seem harmless from the ground, but they can wreak havoc on ...

Women in Construction

March is Women’s History Month, a time to celebrate the women shaping industries, pushing boundaries, and redefining success. In roofing and construction, women lead major projects, drive innovation, and bring expertise to job sites nationwide.Women make up just 10.8% of the construction workforce, ...

Oktoberfest Celebration: Embrace the Tradition of Craft Beer

Even though the weather is getting chilly, we’re still craving something cold and refreshing after a long day. The fall season brings in new flavors with beer-making traditions that have existed for over a century.Of course, we're talking about Oktoberfest. The malty flavors have a sweetness resembl...

Get Your Motor Running

Every passion borders on the chaotic, but the collector’s passion borders on the chaos of memories. —German Philosopher Walter Benjamin Many collectors choose their items based on certain (often childhood) experiences or memories, or because they want to create new experiences and memories. For exam...

Celebrating Our Latino Community

In 1968, President Lyndon Johnson enacted Hispanic Heritage Week to celebrate the cultures, histories and contributions of American citizens with ancestors who came from the Caribbean, Central and South America, Mexico and Spain. Twenty years later, President Ronald Reagan expanded the weeklong obs...

Thrill Seekers Unite!

If you’re an adrenaline junkie, National Roller Coaster Day (Aug. 16) isn’t enough time to celebrate one of the coolest, most fun activities we, as humans, can do. Do you like a twist on the traditional ride? Are you looking for the biggest thrills? Wondering what coasters debuted this year? We’ve g...

Fuggedaboutit!

With long hours, often spent in extreme temperatures, coupled with physically demanding work, roofing can be a grueling business. And while, as a roofing contractor, you depend on your crew to do installations, you still bear all the mentally draining work, such as being a good salesperson, submitt...

Heat Wave

As one of the hottest summers on record continues to blast record-breaking high temperatures across much of the country, the only ways to keep cool are in the air conditioning or in the water. From waterskiing, jet skiing and scuba diving to boating, surfing and tubing, there are watersports for ev...

Atlas Insider: Ryan Blaney

In 2017, Atlas Roofing’s partnership with Midwest home-improvement retailer Menards extended to Menards Racing, which supports the Xfinity and NASCAR Cup racing teams. This year, Atlas was excited to join Menards in sponsoring the No. 12 Ford Mustang of driver Ryan Blaney for the NASCAR Verizon 200...

Feelin’ Hot, Hot, Hot!

Daily hydration is essential to human health, but it’s even more critical when summer is, well... summering. According to the National Oceanic and Atmospheric Administration (NOAA), Summer 2023 is expected to be hotter than average across most of the US. Combine those extreme temperatures and humid...

Start Your Engines

From being on the hood of Brandon Jones’ No. 9 car in the Xfinity Alsco Uniforms 250 in July, to sponsoring Ryan Blaney’s No. 12 Ford Mustang in the NASCAR Verizon 200 at the Brickyard in August, to serving as the entitlement sponsor of the Atlas 200 in September, Atlas is all over the 2023 racing s...

Contractor Health

Summer is the busiest time of year for the roofing industry — and the most active time of year off the job too. After all, the near-constant sunshine beckons us to be outdoors as much as possible, soaking up some Vitamin D at the beach, going camping or hiking, relaxing in the pool, watching our kid...

A Healthy Cycle

To advocate for and encourage Americans to adopt healthier lifestyles, in 1983, the President’s Council on Fitness, Sports and Nutrition dedicated the month of May as National Physical Fitness and Sports Month. May is also designated as National Bike Month, which kicks off the National Bike Challen...

Meals on Wheels

If you’re headed to a fair, festival, fair, concert, market or other outdoor event this spring or summer, it’s likely you’ll find a food truck. Or two. Or three. Or more! Thanks to offering fresh, made-to-order meals, snacks and drinks in a variety of international and specialty cuisines — and beca...

Ruff Love

"Dogs are not our whole lives, but they make our lives whole." Roofing work often stretches from sunrise to sunset, which is why it’s important to take a step back and appreciate the simple things in life — like our dogs, who greet us with their wagging tails and make us feel like rock stars just fo...

Atlas Insider: Black History Month

As we observed Black History Month in February 2023, we acknowledged how African American members of our Atlas family are helping to inspire and empower future generations to pursue careers in the roofing and construction industries. In celebration of their accomplishments and contributions, we spo...

Atlas Roofing Announces 10 Finalists in Company’s Asphalt Life Truck Giveaway

Atlas Roofing Corporation is excited to announce the 10 finalists in its Asphalt Life Truck Giveaway! As part of the company’s 40th anniversary celebration in 2022, contractors were able to earn points throughout the year that qualified them for a chance to win a fully refurbished 1982 Chevy Silver...

Love Is in the “Square”

Living and working together isn’t for every married couple. But the ones who can successfully navigate the tricky waters of mixing business with pleasure often find that the process strengthens their relationship and creates a true partnership, at work and at home. In celebration of Valentine’s Day,...

One (Gray) Day at a Time

If you live in a state that sees nearly constant overcast skies during winter months, you probably find yourself getting the blues throughout the season. When you think of it, “the blues” is a bit counterintuitive, isn’t it? After all, feeling down during this time comes from shorter daylight hours...

Atlas Insider: CRCA 2023

A new year means a new schedule of industry events for Atlas, as either a host or attendee. As an exhibitor at the Chicago Roofing Contractors Association (CRCA) Trade Show in mid-January, Atlas was one of more than 150 manufacturers and suppliers on site, showcasing products for Illinois roofers. J...

Atlas Insider: Family Edition

We’re wrapping up 2022 with a special family edition of the Atlas Insider featuring Sherry Holmes, professional contractor and TV host, and daughter of Mike Holmes. Sherry (joined by her sweet kitty, Loki) explains how “weird” it was growing up with a famous dad, shares some of her favorite memories...

The Big Chill

Winter has arrived, which means business is chilling out for many roofing contractors across the country. But while installations may be on hold, there’s still work to be done. The winter slowdown is a great time to strategize your business plan for the next year. In a previous three-part article, w...

On Shattered Wings

Jennifer Dultmeier was just 19 years old — five months past high school graduation — when she unbuckled her seatbelt to reach for a CD in the backseat. Her lifelong friend, who had had a few drinks, was behind the wheel, zooming down a lonely stretch of road in southeast Topeka, KS. In only an insta...

Biting Waters

Fishing may be more popular in warm weather, but many anglers enjoy the sport year-round — even in the dead of winter! Ice fishing isn’t for the faint of heart. Iced-over water means you’ll be sitting in below-freezing temperatures while waiting for a nibble on your line. Without the proper clothing...

Giving Back to Our Roots

Things Are Getting Hairy!

Movember (aka No-Shave November) is back! It’s the time of year when men around the world grow a “Mo” (moustache) to raise awareness for men’s health issues — specifically, mental health and suicide prevention, prostate cancer and testicular cancer. “Movember is a global health movement of over 6 mi...

Wild Winter Stews

Hunting used to be solely a means of survival. Today, because most of our food is farmed (and many protein-rich alternatives are available), hunting has become more of a sport, typically to help control certain animal populations. Even so, true hunters avoid waste and always harvest as much of the g...

The Asphalt Life Theatre Presents...

Atlas isn’t like other roofing manufacturers... All year long, Atlas has been celebrating its 40th anniversary! In honor of the decade Atlas was founded, we made several videos for our “Asphalt Life Theatre Presents” series, spoofing some of our favorite ‘80s movies and music videos — including our ...

Atlas Insider: Hispanic Heritage Month

Atlas was thrilled to celebrate Hispanic Heritage Month Sept. 15 through Oct. 15 (even though we proudly honor the Latino and Latina members of our roofing family all year long!). As part of celebration, Claudette Marchena, marketing operations specialist for Atlas, spoke to three of our Spanish-spe...

Passionate Pride

As most college football fans know, school rivalries aren’t just between players — they’re personal! With so much animosity, built up over decades of history, rivalry games can often bring out the worst in fans and their teams. In a previous article, we highlighted some of the most-heated college fo...

The Year of "The Play"

College football season is underway, and we’re so stoked to be cheering on our favorite teams! Rivalry games are always the most intense games of the season, especially for teams (and fans) that, well... just don’t have anything nice to say about each other. We’re talking teams like Michigan and Ohi...

Professional Partyers

From rival-themed menus and a cooler full of ice-cold beer to friendly cornhole competitions and trash talking the opposition, it’s the most wonderful time of the year for college football fans — tailgating season! After seven long months, it’s finally time to load up your tents, chairs and grills, ...

Falling Back (and Looking Ahead)

With Pumpkin Spice everything everywhere, you know it’s nearly fall, y’all! But before we bid an official adieu to the summer of 2022, we're taking a minute to look back at and appreciate all the fun we've had so far this year celebrating Atlas Roofing’s 40th anniversary. (Check out the video above ...

Ruff Life

We talk to them like they’re human — because they make us feel “heard.” We refuse to disturb them as they peacefully snooze in our lap, despite our body fighting an internal war between numb legs and a full bladder — because they look so peaceful. We take them to Starbucks for “pup cups” — because t...

Heat Health 101

Installing a roof during the peak of summer can pose many heat-related health hazards for workers, such as heat rashes, heat cramps, heat exhaustion and heat stroke. To reduce these risks, it’s imperative that you and your crew follow proper precautions, which include taking regular breaks in the sh...

#GolfForeLife

In honor of National Golf Month (August), we’ve combined two lists from previous articles with some of the must-play golf courses across the country. Whether you’re a golf pro or a novice, and whether you prefer beauty or a challenge (or both), there’s a course for everyone! From “On and Beyond the ...

C'Mon In — The Water's Fine!

August’s here and with it comes heat, humidity and generally unbearable weather. After working long days in the summer misery, roofers want to chill with their friends and families. Luckily, there are plenty of ways to cool down while ramping up the fun. Watersports — in an ocean, lake or river — ta...

Atlas Insider: Adam Simpson, Senior Operations Manager (Franklin, OH)

Adam Simpson, senior operations manager of Atlas Roofing’s Franklin (OH) manufacturing facility, has been with the company for 12 years. “I’ve enjoyed working for Atlas because of the challenges that are presented every day,” he says. “There’s always something new. There’s a lot of latitude for crea...

Racing Toward the Checkered Flag

For the first time in our racing sponsorship history, Atlas will be the title sponsor of an ARCA Menards Series race. The Atlas 100 takes place the final weekend of the Illinois State Fair on a clay oval track known as the Springfield Mile. The partnership between Atlas Roofing and Menards began in ...

Heat Inspection

Turning Up the Heat “As temperatures rise this summer, employers across the nation are on notice: For the first time ever, federal inspectors could stop by unannounced to ensure workers are safe from heat exposure,” according to an article from E&E News. Under OSHA’s “National Emphasis Program...

Keep Your Cool

Heat waves are rolling throughout the country right now, with many areas reaching well over 100 degrees each day. Roofers working in these extreme temperatures could develop one or more of a variety of heat-related illnesses, such as heat cramps, heat exhaustion and heat stroke. "Every year, dozens ...

Atlas Roofing Will Be the Title Sponsor of the ARCA Menards Series Race in August 2022

TOLEDO, OH (June 7, 2022) — Atlas Roofing Corporation has signed on as the title sponsor of the ARCA Menards Series race on the Springfield Mile at the Illinois State Fairgrounds. The Atlas 100 is set for 2 p.m. ET/1 p.m. CT on Sunday, Aug. 21 and will be televised live on MAVTV. It marks the first ...

Atlas Insider: Samantha Stratman, Sales Rep (IA)

In honor of National Fitness Month (May), allow us to introduce you to Samantha Stratman, a territory sales rep for Atlas Roofing in the State of Iowa, whose two passions of yoga and biking are part of her active lifestyle. Samantha specifically loves doing hot yoga (in temperatures that can exceed...

Atlas Insider: Brad Bellamy, Sales Rep (TX)

In honor of National Fitness Month (May), allow us to introduce you to one of the fittest people we know — real-life IRONMAN Brad Bellamy, a territory sales rep for Atlas Roofing, representing the greater areas of San Antonio and Austin, TX. Exercise is essential to Brad's life because it helps him...

Off the Hook

Leave the pole and bait at home, ’cause you don’t need nothin’ but yer hands to catch you a big ol’ catfish! Catfish noodling — also known in some parts of the country as hand-fishing, grabbling, tickling, catfishing, stumping, hand-grabbin’, cat-daddling, snatching or hogging — involves sticking yo...

Focus on Fitness — It's Never Too Late!

"The only bad workout is the one that didn't happen." —Unknown Roofing is a physically demanding job, as well as one of the most dangerous. Between carrying bundles of shingles, climbing up and down ladders, bending and squatting, and walking around on rooftops, fitness and endurance are crucial...

Hog Wild

From Daytona to Sturgis and The One Moto Show to Laconia, annual bike weeks, fests and rallies across the country give motorcycle enthusiasts a chance to get together and show off their rides. In honor of this nearly 100-year-old tradition, we asked some of our AtlasPRO™ contractors to tell us about...

Booze Clues

Apple pie? That’s for amateurs. You want something quintessentially American? A true touchstone of our national history and culture? Then put down the plate and fork and reach for a glass instead. Preferably without ice. Whiskey. If it was good enough for George Washington and Don Draper, it’s good...

A Shingle by Any Other Name...

As any single roofer knows, it can be tough to find love when you’re always working. That’s why Josh Helberg, owner of Exterior Pro in Saint Cloud, MN, started asking homeowners to set him up on a blind date, figuring they wouldn’t steer him wrong. One homeowner knew the perfect woman for Josh — her...

Asphalt Life Truck Giveaway

As part of its 40th anniversary celebration this year, Atlas Roofing Corporation is hosting an Asphalt Life Truck Giveaway. This time, the grand prize is a fully refurbished 1982 Chevy Silverado — with the model year honoring the year Atlas was founded. And what better way to kick off truck giveaway...

Beating the Blues

Winter brings less sunlight and colder weather. Many people spend more time indoors and less time with others, which can contribute to the winter blues. The condition is more common than you might think. You may have a touch of it yourself. Have you felt a lack of motivation or low-energy levels? I...

The Atlas Yearbook

Atlas is celebrating its 40th anniversary this year! To commemorate the occasion, we're taking a trip down memory lane... Click here (or on the image below) to check out some totally rad pics from the 1980s! Do you recognize anyone? Let us know in the comments. :)

Warmth on the Ice

Ice fishing can be an enjoyable pastime. Drill a hole in the ice with your auger, then lower your line into the unfrozen waters below. With a little time, patience and luck, a fish will bite. Reel in your bounty and dinner is served! One hard-to-ignore problem, however, is that frozen lakes go hand...

Beyond Thankful: Asphalt Lifers' Turkey-Day Traditions

When you think Thanksgiving, what comes to mind? For most people, it’s turkey, stuffing and pumpkin pie. But what about lonely friends, losing football teams and Christmas movies? We put the question out to our Atlas family of contractors on Facebook and asked them to share their favorite (and somet...

My Achin' Back!

Roofing is a physically demanding occupation and back injuries are an unfortunate hazard of the job. Smart bosses understand this risk and take steps to educate their employees about saving their backs, both on and off the roof. Effective back safety practices have many positive effects: They keep e...

7 Tips for Deep-Frying a Turkey

Tired of the same old roasted turkey every Thanksgiving? Go deep-fried this year! The process takes less time than cooking a bird the traditional way and frees up the oven for sides and desserts. Plus, the deliciously juicy result will have your family and friends gobbling up every last bite. All yo...

After the Hunt

When hunting season is in full swing, many of us will suddenly find cuts of deer, wild boar, rabbit, pheasant or geese in our freezers, thanks to friends, local butchers or our own hunting trips. But the meat of wild game is different from farm-raised meat in several ways and should be treated diffe...

Oh, Deer!

Fall hunting is underway across the country, with white-tailed deer and turkeys being the most popular targets. Many members of our Atlas Roofing family are avid hunters, not just for the thrill of the kill, but because they love nature and want to help keep wildlife populations healthy and thriving...

Contractors Doing Good: Part 3

Go Fish!

Skilled anglers know the perfect fishing spot doesn’t appear by accident. Finding it’s more a combination of luck, talent, research, and skill. In reality, the ideal fishing hole depends on what you need. Do you want salt or freshwater? Will you be fishing from shore or on a boat? Are you fly-fishin...

Hit the Links

As the world slowly starts to get back to some kind of “normal,” people are eager to break their cabin fever and enjoy their favorite pastimes again — including golf. So, when you’re ready, grab your clubs and get your “Fore!” on at one of these must-play courses (in no particular order) in 2021: Ki...

E.P.I.C. Momentum: Every Person Is Crushin'

Despite 2020 being a challenging year for many companies, roofing contractors are continuing to advance their businesses. We spoke to a few of our PRO+ contractors to find how they’ve managed to keep their businesses afloat and thriving during such uncertain times. Jack Monte | First Time's a Charm...

Roofers and Their Woofers

With temperatures across the country soaring, roofing contractors are feeling the effects of the dog days of summer. Luckily, many have furry friends by their side. No doubt about it, everything about dogs makes life better. Dogs love unconditionally, work tirelessly and remain forever faithful to t...

#SummerOfAtlas

Summer 2021 is finally here, and many Americans are ready to break out of their houses and venture into the great outdoors — whether it be to their local recreation area or hitting the open road with friends and family. Appropriately so, the month of July is UV Safety Month, National Recreation and ...

Oh, You Shouldn't Have!

It's never too early to start your holiday shopping! Check out these Atlas holiday gift guides, which are full of fun and practical items you can give to your crew. Plus, you may even find a few things you would love to receive — whether you drop hints to family or friends or decide to buy somethin...

National Alcohol Awareness Month Shines a Light on Alcoholism in Construction

For years, construction work, including roofing, has ranked among the top professions prone to alcohol and substance abuse. Construction workers endure high-stress, and physically demanding jobs. Drinking to blow off steam and hang out with buddies is the norm – often a workplace culture. Throughout...

Why Heart Health Matters for Roofers

Jump to Section: The Reality | Work Exercise Isn't Enough | Silent Risk Factors | Prevention Strategies | Support Your EmployeesEven with the physical demands of roofing and construction, cardiovascular disease (CVD) continues to be a leading health risk—with around 1 in 25 construction workers bein...

Show Us Your Ride

Whether they're behind the wheel for fun or work, these roofers know how to make a statement. Their rides are pimped out, primped up and primed to go, with some of the flashiest paint jobs and distinctive wraps on the road today. When we put roofing contractors in the driver's seat of our Joy Rides ...

The Other Pandemic: Part 1

Construction workers — including roofers — understand the perils of physical labor. After all, muscle sprains, back injuries and skin lacerations are almost commonplace in the roofing community. But what they’re not prepared for is the trauma that sometimes comes with crippling depression, overwhelm...

The Other Pandemic: Part 2

Click here to read Part 1 of this article. A Personal Story Rick Gelatka remembers his son Ryan with loving memories of tenacity, independence and intelligence. In his teens, Ryan scored among the top 1% on his SATs, loved sports like hunting and fishing and hopped a train for a solo cross-country t...

Business in the Front, Party in the Back

We may be spending a little more time social distancing outside with friends and family this holiday season, but you don’t have to let the winter weather kill your vibe! Heat up your backyard game with some new technology that enhances everything from your music to lighting to cooking. So, throw on ...

Roofers, Start Your Beards!

Joe McDevitt, owner/CEO,Black & White Roofing Attention bearded (and clean-shaven) roofers: It’s your time to shine. No-Shave November is here. Put down the razor, set aside the clippers and hide the scissors. Let your facial hair run wild. No-Shave November – a month-long hiatus from facial hai...

Roofing's Next Generation: 2020 Edition

Whether they take over the family business, want to start their own company or decide to change careers, some roofers are nailing their success at an early age. Following the 2018 and 2019 versions of our next-generation series, this year’s edition highlights six more roofing contractors, 35 and you...

Oh, Snap!

Ah, fall... That glorious time of year when the weather turns cool, leaves change into brilliant colors, everything pumpkin spice hits the stores — and college football fans lose their freaking minds. For die-harders, that means no weddings, no funerals, no kids’ birthday parties. During college fo...

On and Beyond the Fairway

What comes to mind when you think of the Midwest? Farms and barns? Mount Rushmore and the Gateway Arch? Or maybe it reminds you of the time Dorothy decided to follow the yellow brick road in The Wizard of Oz? While not wrong, you might be surprised to find out that you are just as likely to run into...

Sea For Yourself

Taking time off after a busy year isn’t a luxury, it’s a necessity — not to mention a great way to regroup body and spirit. Whether you’re getting the blood pumping with an exhilarating hike through a rainforest or logging in some time on the water with a deep-sea fishing expedition, a vacation can ...

Don't Get Iced By Winter

Bundle Up When you do have to leave the house, you can still stay toasty with these products, which are available on Amazon: Hand warmers – rechargeable or disposable Fleece jacket Wind-resistant face mask Wicking thermal pant Heat-trapping thermal socks Sheepskin insoles As Game of Thrones fans...

Living The Dog's Life

Chad Lee and his black Labrador retriever, Echo, are more than just hunting buddies, they are best friends. Echo is never far from Lee's side unless it’s time to go hunting. Echo loves the thrill of the hunt and the chase.“On his first dove hunt, we shot a bird that fell deep in the woods,” said Lee...

Sprinting Through The Asphalt Life

Every Saturday night from March until September, 11-year-old Caleb “Showtime” Sutherland climbs into the driver’s seat of his mini sprint race car. When the green flag drops, he puts the pedal to the metal, smoothly navigating the oval dirt track alongside his opponents. Together, their engines soun...

Live, Roof, Play Summer Series: Part 8

As we close out our Summer Series celebrating YOU, all of our dedicated Atlas Pro™ contractors, we reflect back on the successes of the past year and anticipate the new and exciting things that await our industry in the future. In that spirit, we ask: What does the Asphalt Life mean to you? Tell us ...

Roofing's Next Generation: 2019 Edition

Roofing is a $49 billion business in the U.S., operating with more than 100,000 companies across the nation. Although the competition can be stiff, the next generation of contractors isn’t worried. Last year's article featured 11 young, ambitious roofers who, by age 30, have already achieved great s...

Live, Roof, Play Summer Series: Part 6

Preseason football is getting into full swing as our summer series rolls into August! In honor of the pigskin, we asked some of our Atlas Pro™ roofing contractors a couple of very controversial questions at this year's IRE: Favorite football team? SEC or Big Ten? Watch the video to hear their picks....

Live, Roof, Play Summer Series: Part 5

How do you want your customers to remember you and your roofing company? At the 2019 International Roofing Expo (IRE), we asked some of our Atlas Pro™ contractors to tell us what kind of impression they want to leave with homeowners after finishing a project and leaving the job site. Watch the video...

Wrap It Up

Vehicle graphics are viewed more than any other advertising channels, including TV, magazines and outdoor ads. According to RivetingWraps.com, vehicle advertising produces incredible results. For example: Vehicle wraps get you more bang for your advertising buck. They offer the lowest cost per thous...

Live, Roof, Play Summer Series: Part 2

This summer, we're celebrating YOU — our contractors, who live the Asphalt Life all year long! Where would you be without your work family? At this year's IRE, we asked some Pros to tell us about their amazing teams. Watch the video to hear what they had to say. #LiveRoofPlayTogether

Live, Roof, Play Summer Series: Part 4

Our Summer Series continues to salute you, our Asphalt LifeRs! Why do you love what you do? That's what we asked some Atlas Pro™ contractors at this year's IRE. Watch the video to hear their answers. #LiveRoofPlayTogether

The Craft Of Beer

Forget that whole chicken-and-egg conundrum. The real question is: Which came first, bread or beer? Experts aren’t sure. Both require grain. Both were developed a long time ago (at least 5,000 years back, maybe as long as 10,000) and probably pretty much simultaneously. Besides, after working all da...

Live, Roof, Play Summer Series: Part 3

Summer is in full swing and business may be booming, but living the Asphalt Life also requires some time for play! When it comes to soda or pop — whatever you call it — do you prefer Coke or Pepsi? And, where do you like to vacation? At this year's IRE, we asked some Pros to answer these fun questio...

All In The Family

For many contractors, roofing runs in their blood. Having learned the trade from their fathers, sons and daughters are continuing their family legacies. In addition to the basics, this next generation is learning how the Atlas Pro™ Plus program provides the tools and incentives their dads rely on to...

The Science Of Hydration

The adult human body is about 60 percent water. Without an adequate supply of water, we can experience everything from a dry mouth and insistent thirst to irritability, dizziness, weakness, fainting, muscle cramps, rapid heartbeat, lack of urination and even unconsciousness. Bad enough for those of ...

Live, Roof, Play Summer Series: Part 1

Atlas Roofing has the BEST contractors! We are making this this summer all about YOU! #LiveRoofPlayTogether Whether taking over the family business, unexpectedly stumbling into the industry or something in between, our contractors have followed various paths into the roofing business. We talked to a...

Cheers To New Beers!

DISCLAIMER: Please enjoy any alcoholic beverages responsibly, and never drink and drive. Yearning to try a new brew, but don’t know where to start? No wonder. Domestic, imported and craft/microbrewed beers range in types (lagers and ales) and styles that run the gamut from light (pilsners) to dark (...

The One That Won't Get Away

Max Curtis, president of Residential Roofing in Blytheville, AR, knows the secrets of Mallard Lake. Beneath the placid surface of the 300-acre cypress-ringed fishing hole in northeast Arkansas lurk mysteries and surprises, legends and history. Back in the day, Curtis and his grandfather used to gra...

Joy Rides

Riding along in my automobileMy baby beside me at the wheelI stole a kiss at the turn of a mileMy curiosity runnin’ wildCruisin’ and playin’ the radioWith no particular place to go Chuck Berry’s rock ’n’ roll classic No Particular Place to Go roared up the charts in 1964, the same year that saw the ...

Go, Speed Racer!

Buddy Hull may not fly an F-14 Tomcat like Tom Cruise’s character Maverick did in “Top Gun,” but he does “feel the need for speed” on land, which is why he’s a third-generation drag racer. Growing up in Illinois, Hull was always at the track with his dad John, uncle Dick and great-uncle Reggie, who ...

David Smith: One Lucky Contractor

In 2018, Atlas launched a yearlong sweepstakes that took the roofing industry by storm. The grand prize: a 1951 Chevy 3100 pickup, painted factory Swift Red, featuring an exclusive five-window cab, all of the optional chrome and stainless trim, and a solid-steel frame — not to mention a fully rebuil...

We're On The Air!

Atlas Roofing is thrilled to announce the launch of the Asphalt Life Podcast! As an extension of the Asphalt Life blog, our new podcast covers the hottest topics in the roofing industry, including business-building and marketing strategies, best practices, training and development, company culture a...

A Family Legacy

Guy Brothers Roofing was never supposed to exist. Mike Guy never should have achieved the American Dream. His father determined that one generation of callused hands, bad backs and never-ending days of pure exhaustion was enough. Mike Guy and his four brothers were discouraged from following in thei...

Brittany Get Your (Nail) Gun

Brittany and Adam CherupBrittany Cherup isn’t just breaking the glass ceiling — she’s taking a wrecking ball to it!Women comprise only 2 percent to 10 percent of roofers in the U.S., according to the National Roofing Contractors Association (NRCA). However, with organizations such as National Women ...

Roofing’s Next Generation: 2018 Edition

In this multi-part series, Asphalt Life presents 11 roofers, age 30 and under, who are taking the roofing world by storm. Between their successful roofing businesses and aspirations for the future, they’ve accomplished more in just a few short years than many people do in a lifetime. Their success i...

Party In The Parking Lot

For Dan Worstell, there’s nothing like game day at Louisiana State University. From its location deep in the heart of Cajun country, Tiger tailgating is a cultural experience like none other, and Worstell aims to create a spirit that embodies all that LSU college football has to offer. But he has a ...

The Atlas Insider: Great People, Great Passion, Great Stories

This series features Atlas employees who stand out for the passion they bring to work, day in and day out. In the second edition of our "Atlas Insider" series, we invite you to explore the world of Robert Hulak, Senior Director of Customer Operations and Reporting. While many do not fully understand...

The Asphalt Lifers

The Asphalt Life is one that most roofers adopt for the long haul. Meet four dedicated roofing veterans, who have more than one-and-a-half centuries of combined experience, and discover what inspires them to build their legacies in the industry. Helping Others Succeed Jim Owen Retired President/COO,...

The Atlas Insider: Great People, Great Passion, Great Stories

This series features Atlas employees who stand out for the passion they bring to work, day in and day out. Johnny Anderson, Customer Care Pro at our Hampton, GA, plant, kicks off our "Atlas Insider" series with an inspiring story of hard work and dedication to a cause and company he believes in. And...

Small Steps, Big Difference

Then The Floods Came

After rain deluged southern Louisiana in August 2016, the Stine Home and Yard location in Walker, LA, was slammed.Workers at the store, part of a building supply and home improvement chain that offers Atlas products, couldn't keep anything in stock. The store's normal sales volume was 697 transactio...

They Struck Gold!

Some 380 vehicles took to the Las Vegas desert to compete in the 2017 Polaris RZR Mint 400. For the Genesis Contractor Solutions (GCS) Racing Team, the only number that mattered was one — as in, the team finished its 5500 Class/Division P in first place.Composed of Genesis Capital Ventures (GSV) CEO...

The Great American Off-Road Race

The pulse-pounding action of professional truck racing returned to Las Vegas, NV, in March 2017 with the Polaris RZR Mint 400. The physical stamina and mental endurance of drivers was put to the test in a race that featured 300 teams in 25 different classes. Known as “The Great American Off-Road Rac...

Hurricane Helene's Devastation Met with Hope

Give, Roof, Play

Atlas Polyiso Insulation and Shingles Enhance Ventilation, Durability and Aesthetic for Illinois Church Reroof

After storm winds ravaged the roof and insulation of an Illinois church's cathedral, the contracted roofing company chose to use Atlas Roofing products for the necessary repairs.The following account documents the job, from its initial challenges and plan of approach to the installation process and ...

Prepared for Life

Faith — and a New Roof

Providing Care for the Uninsured

One for All and All for Humanity

From Dairy To Marry

BEFORE - with algae stains(Photo by Chris Nieto) Built in 1934, the 8,000-square-foot Historic Wakefield Barn was originally used to house nearly three dozen Guernsey milk cows owned by John Sprunt Hill. The lawyer, banker and philanthropist purchased the animals and the 2,000-acre Wakefield Farm fo...

Restoration of Hope

Cabin Fever

Located just south of Meridian near the Mississippi/Alabama state line, Clarkco State Park has been a favorite Mississippi recreation spot since it was founded in 1938. The park offers dozens of RV and tent sites as well as 21 cabins, many of them lakefront, for less rustically inclined vacationers....

Right Place, Right Time

Answered Prayers

Milestone Moment

Help for Habitat

Atlas Roofing actively participates in charitable efforts that help people and communities across the country. While some donations are one-time opportunities that provide support to individuals or organizations in need, others are ongoing — such as the company’s involvement with Northeast Texas Hab...

Contractors Doing Good: Part 2

Contractors Doing Good

Roofs for Teachers: Sheila Ford Story

sunset kares sssHelping Hands

Making The Right Connections

A Life Returned

Shingles, Supplies, Support

Roofing It Right

Proving Their Worth

On the evening of March 24, 2019, severe thunderstorms rolled through Allen, TX, and the greater Dallas/Fort Worth area. With wind gusts up to 65 mph and hailstones ranging in size from a quarter to a grapefruit, the storms broke many windows and dented countless cars and roofs. Overall damages wer...

Veterans Helping Veterans

When The Wind Blew

Building New Futures For Texas Families

It Takes A Village

Manila Community Center

Restoring History

In spring 2011, a devastating hailstorm that brought heavy winds, torrential rain, baseball-size hail and an unforgiving tornado ripped through Centerville, OH. Sitting directly in the path of destruction was one of the oldest homes in the town. Left unprotected, the building suffered significant da...

A Beautiful Kentucky Home

The roof was for a large, new-construction, single-family residence. Though only one story, the building had a complex roof with a steep 12/12 pitch, 13 ridgelines and 18 valleys. The design of the roof gave the homeowner the dramatic look he wanted as well as a large attic space. The homeowner opt...

Return To Glory

A roof installation on a single-family home in an upscale gated subdivision presented challenges for the contractor. The existing roof had reached the end of its service life and was unattractive, with black streaks caused by algae. The homeowner had made a significant investment in the property and...

Pine Island Villas Get Complete Atlas Roof Systems

Pine Island Villas was an impressive complex of townhouses when it was built in 1987. The complex is comprised of 19 low-rise buildings, each with four to five apartment units. Located in the heart of Buenaventura Lakes near Kissimmee, FL, it became a popular snowbird community. However, time took ...

Leave No Man Behind

A Safe Place To Stay

Pitching In

Distributing Goodwill

Bigger Is Faster

A home in the Atlanta area was the first roof in the country to get Atlas shingles with HP42” technology, a revolutionary new format introduced in July 2017. Both the contractor and manufacturer were pleased with the results. Larger than any shingle currently made in the United States, the HP42” shi...

Hurricane Force

Righting The Wrongs

wittenShingles And Security

Innovative Roofs

The proud team at Milwaukee Public School System,on one of the 200 historic roofs.From left to right: John Linn, Dennis Fula and Ryan Fula. Milwaukee Public School System, through its decades long partnership with Atlas Roofing Corporation, has successfully implemented a program enabling them to re...

Aspen Ridge Protected By Signature Select

Photo courtesy of Colorado Exteriors Atlas Roofing Case Study: Aspen Ridge Apartments, Aurora, CO Building Type: Residential Atlas Roofing Products Installed: Pinnacle® Pristine shingles, Pro-Cut® Hip and Ridge shingles, Pro-Cut Starter shingles, Summit® 60 underlayment Roofing Contractor: Colorado ...

Growing The Future

Hurricane Katrina Recovery Continues

Buy A Roof, Give A Roof

There’s No Place Like Home

Miracle Workers

When a Tennessee man died in a car crash in 2016, leaving behind a wife and two small children, one of them with special needs, a local nonprofit stepped in to work its first “miracle.” My Town Miracles, based in Collierville, TN, paid the mortgage and car payments for six months and provided other ...

A Fair Chance

A Place To Call Home

Salute!

Helping A Friend In Need

A Moment In The Sun

Photo Credit: HGTV Magazine A Cleveland, OH, home sporting Atlas StormMaster® Slate shingles was featured in the May 2016 print edition of HGTV Magazine. Part of HGTV’s “Copy the Curb Appeal” section, the home also appeared on HGTV’s website. The 2,150-square-foot home was built in 1919. Patricia an...

New Beginnings

Atlas Roofing is proud to partner with Habitat for Humanity organizations across the country to provide roofing materials for those in need. These are a few highlights of those projects... Lauderdale County Habitat For Humanity Chlorese Jordan wanted a safe and decent home where she could raise her ...

Disability Ministry Building In Dire Straits

Keeping Dreams Alive

A Long-Distance Hand Up

Offering H.O.P.E.

The (Pinnacle) Pristine Treatment

"The owners felt that the Pinnacle® Pristine shingle was the right choice."—Dan Worstell, president of Pyramid RoofingHampton Center Apartments, a 10-building complex in Hampton, VA, was built in 1985. After 30 years, the roofs were worn and in need of replacement. Because they were in such poor con...

When Frosty Bites: A Complete Guide to Ice Dams

Understanding the Female Homeowner

As a contractor, you may have relied on craftsmanship, speed and pricing to win jobs in the past. However, that approach is shifting, as female homeowners are setting new expectations around trust, transparency and involvement. It's not just about knowing how to install a roof. It’s about valu...

5 Financial Power Moves for Roofing Contractors in 2026

How To Boost Your Bottom Line: Build Your Budget Blueprint | Protect What You Build | Tech That Builds Profits | Measure What Matters Most | Adapt to Stay ProfitableRunning and scaling a roofing business isn't for the weak. You're the first to arrive, the last to leave, and your job title might chan...

Unlocking Growth with "Near Me" is Key to Local Roofing Domination

Local SEO Opportunities | Crafting Community Trust | Gain a Competitive Advantage Imagine a homeowner with a leaking roof during a heavy rainstorm. Their first instinct? Grab their phone and search for "roofing contractors near me". This is where you want your business to shine. Being the top local ...

Navigating the 2024 Digital Landscape

The digital landscape is evolving rapidly. Google Search and social media platforms intend to implement changes in 2024 that will impact how roofing contractors are found online and interact with potential customers. Understanding these trends is crucial for staying ahead of the curve and ensuring y...

The Critical Role of Self-Adhering Underlayment

Self-adhering underlayment plays a critical role in preventing moisture penetration in vulnerable areas of a roof, such as eaves, rakes, valleys, and around roof penetrations. Designed for waterproofing, underlayment is positioned beneath shingles. But while the adhesive properties of some underla...

Mastering Professional Etiquette to Impress Homeowners

Every professional action you take, and the occasional lapses thereof, can significantly influence your reputation in the industry. Homeowners nowadays aren’t hesitant to share their experiences—be it praise or grievances—across social media and review platforms. In a competitive landscape, understa...

Can StormMaster® Shake Shingles Weather the Storm?

High winds and tornadoes and hail... Oh my! Homeowners across the country hold their breath during all of these potential roof-damaging events. But what if they had Atlas Roofing's StormMaster® Shake shingles? Can our Core4® Technology, Class 4 impact resistance and superior wind warranty give home...

Avoid the Void

Gutter covers are a great way to keep leaves and other debris out of a home’s drainage system. These guards protect gutters from potential warping or overflowing, while also keeping homeowners safely on the ground instead of having to climb a ladder and manually clean out blockages. However, if gut...

Where Dreams Are Built

In April 2023, Atlas Roofing announced project New Horizons — a new, $200 million shingle manufacturing facility in the Midwest. A few months later, on a sweltering day in August, the company broke ground on a 150-acre plot of land in the City of Clinton, where the 500,000-square-foot plant will be ...

How to Earn Your 3M™ Roofing Technology Specialist Designation

Impress your customers with a 3M™ Roofing Technology Specialist designation! The former Scotchgard™ Shingle Sales Specialist training has been expanded to include 3M™ Smog-Reducing Granules and 3M™ Cool Granules. The updated course can be completed in less than 40 minutes by logging into your Atla...

Like a Bat out of “Hail”

Wanna stay ahead of the competition? Take advantage of the Atlas Storm Center powered by HailTrace! This free canvasing tool allows you to search addresses for hailstorm data (dating back over a decade) and order reports — including the option of an EagleView bundle report — to identify hail-impact...

Social-ize to Incentivize

In the past, knocking on doors was one of the best ways to find customers for your roofing business. But now, social media has made it easier than ever to reach way more people in much less time — instantly, in fact! But simply having a social presence isn’t enough. You must create and post content...

Atlas Insider: Stan Bastek

If you’re on the fence about coming to one of our Stadium Tour events this year, our vice president of sales and marketing, Stan Bastek (aka Mr. Money Suit) will likely convince you with this video! We took Stan aside at our Tampa stop inside Raymond James Stadium — home of the Superbowl-Champion T...

Atlas President Ken Farrish Announces His Retirement

After 20 years serving as president of Atlas Roofing Corporation, Ken Farrish has announced his retirement. Ken leaves behind a legacy of industry leadership, financial stewardship, and employee development, building an organization that embodies a culture of cultivating Products with Purpose and P...

Running on Referrals

Every roofer knows that referrals are vital to their business. And the easiest way to get referrals is by making your customers happy, always leaving them with a job well done. That includes doing necessary prep work, following codes, avoiding shortcuts, ensuring proper ventilation and cleaning up ...

It’s a Match!

Atlas Roofing offers a variety of innovative roofing products that are sure to impress any homeowner. But with so many choices, some of your potential customers may feel a sense of analysis paralysis if presented with all of the options. As a contractor, homeowners expect you to be the expert on wh...

A Roofer’s Guide to Content Marketing

Gone are the days when people willfully opened their doors to anyone who knocked — including roofers looking to drum up business. Between “no soliciting” signs meant to deter uninvited guests and doorbell cameras meant to discourage “porch pirates,” a homeowner’s threshold is now sacred ground. So, ...

AtlasPRO+™ Webinar Replay: The Claim Game

Roofing jobs that involve insurance claims can be a huge part of a contractor’s business. And no matter how experienced you are with those claims, there may be something you don’t know. In a previous AtlasPRO+™ Webinar, we talked to insurance experts Tristan Farrell and Pate Smith from Premier Clai...

The Problem: Leftover Roofing Nails and Debris

The experience of a new roof installation comes with many — often literal — headaches for homeowners. Not only are they subjected to the sound of constant pounding from workers nailing down underlayment and shingles, but they must also deal with roofing debris or even potential property damage aroun...

Hazards Ahead

May is Building Safety Month, which serves to bring attention to issues that affect everyone in the roofing and construction industries — as well as their customers. As most roofers know, falls are the leading cause of death of workers. According to the U.S. Bureau of Labor Statistics (BLS), constr...

Improving Air Quality One Roof at a Time

In the week leading up to Earth Day (April 22, 2023), the Holmes family — professional contractors and television hosts Mike Holmes, Mike Holmes Jr. and Sherry Holmes — took over Atlas Roofing's social media accounts to bring awareness to the damaging environmental effects of smog and the overwhelmi...

Can We Get a Hail Yes for Impact Resistance?!

If “April showers bring May flowers,” what does June bring? Well, hurricane season, of course! And if that weren’t bad enough, so do July, August, September, October and November! From June 1 through November 30 each year — with dread as thick as the summer humidity — millions of Atlantic and Gulf C...

Here They Come!

The time has finally arrived... The newest shingles in Atlas Roofing's Pinnacle® family of products — Pinnacle® Sun and Pinnacle® Impact — are ready to ship! Like Atlas Pinnacle® Pristine shingles, both new products are made with 3M™ Scotchgard™ Protector and HP42® technology, plus additional innov...

March Madness

The first quarter of 2023 has been especially busy for Atlas Roofing. In just the last month alone, we hosted a booth at the International Roofing Expo (IRE) in Dallas, TX, where we gave away our Asphalt Life truck and introduced two brand-new shingles into our Pinnacle® family of products. Hi-ho, S...

Coming to a City Near You!

Atlas Roofing is gearing up for an exciting new adventure in 2023 with its All-Stars Stadium Tour, which will take place in 10 different cities throughout the country from April to August! This tour is a super-sized version of the classic Atlas Roadshow event and offers an exceptional opportunity t...

Atlas Roofing Corporation Launches Pinnacle® Sun and Pinnacle® Impact Shingles

Atlas Roofing Corporation is excited to announce the additions of Pinnacle® Sun and Pinnacle® Impact shingles to its Pinnacle® family of products. As an expansion of the manufacturer’s offering of premium asphalt shingles, Pinnacle® Sun features advanced innovations, including 3M™ Cool Roof Technol...

Atlas Roofing Announces 10 Finalists in Company’s Asphalt Life Truck Giveaway

Spring Back into Business

While Winter Storm Olive is creating blizzard conditions across much of the northern U.S., the rest of the country is experiencing relatively mild weather, potentially hinting at an early spring. So, before you blink and spring has sprung, this is the time to get a running start into roofing’s busy...

AtlasPro Webinar Replay

Did you miss out on the live broadcast of the "AtlasPro Webinar: Close More Sales and Grow Your Business with Homeowner Financing?" No worries - the replay is now available, and you can join in on the action. We partnered with Sunlight Financial and Gainer Partners to create this one-stop-shop to l...

Atlas Insider: CRCA 2023

New Website, Who Dis?

As the saying goes, “New Year, new YOU!” At Atlas Roofing, we’ve taken that statement and applied it to our website, giving it a fresh new look for 2023. In addition to an updated, modern design, AtlasRoofing.com now has a more intuitive menu structure and streamlined navigation, making it a breeze ...

Extreme Weather Woes

Snow, sleet and ice don’t necessarily freeze out business for roofing companies in the coldest parts of the country. While this type of weather can cause a winter slowdown for some roofers, many still need to make repairs and complete installations in frosty temperatures. But there are many challeng...

Save the Date!

Brace yourself for a year of endless possibilities in 2023! In addition to new job opportunities, your calendar should be overflowing with industry-related events that can take your business to new heights. With the roofing industry’s predicted growth over the next several years, attending tradeshow...

Peeling Back the Layers

For homeowners, shingles are the star of their new roof. But as most roofing contractors know, underlayment plays an important supporting role as the first layer of defense against leaks and is a crucial component of every roofing system. For veteran roofers, choosing the appropriate underlayment is...

Growth in the Roofing Industry

Post-pandemic labor and materials shortages created a slew of setbacks and delays in the construction industry the past couple of years. But the good news is that production and distribution is not only returning to normal, it’s on the rise — especially for roofing materials. In fact, the North Amer...

A Look Back at 2022

We’ve had an incredible time celebrating Atlas Roofing’s 40th anniversary this year. From paying homage to our beginnings, looking toward our future and everything in between, what a totally awesome ride it’s been! In 2022, Atlas took on a new look with a new logo, released new products, restored a ...

When All Hail Breaks Loose

The new and upgraded Atlas Storm Center powered by HailTrace is now available in the AtlasPRO Portal! The Atlas Storm Center provides a free storm canvasing tool that allows contractors to search homeowners’ addresses (in street view, if preferred), select hail dates and hail size, and order bundle ...

Atlas Storm Center: Making Mother Nature Work for You

AtlasPRO+™ contractors now have a reliable way to identify areas impacted by hailstorms with the Atlas Storm Center Powered by HailTrace. The new tool, now available in the AtlasPRO Portal gives PRO+ contractors access to a FREE canvasing tool powered by HailTrace, the industry leader in weather for...

Breaking the Stigma

Between Baby Boomers retiring, “The Great Resignation” fueled by COVID-19 and more young people opting not to have children, the United States is facing a talent recession of what could turn out to be epic proportions, by the year 2030. In most American households, parental and societal pressures of...

Summertime Stressors

During the hecticness of the summer rush — between being booked solid, workers taking sick days and encountering potential mechanical troubles with company trucks — some important details can easily slip through the cracks. But when your reputation is on the line, it doesn't matter how busy you are,...

Harnessing Sunshine

In previous articles about solar roofing (see links below), we consulted Tim Graboski, a veteran contractor and owner of Tim Graboski Roofing Inc. in Deerfield Beach, FL, who explained some of the considerations contractors should take into account when installing solar panels on an asphalt roof. In...

2021-2024 Building Codes: Roofing Provisions

Building codes are subject to change every three years. According to RoofingContractor.com, “Even roofing products that seem to be grandfathered into the codes may change in your jurisdiction.” Uniform Evaluation Services, a company within the International Association of Plumbing and Mechanical Off...

Solar Charged

With the continuing rise of energy costs, and more environmentally conscious families, many homeowners are turning to solar panels to lower their electricity bills. Solar panels can provide enough natural energy to power an entire household with net zero energy consumption, earn homeowners tax credi...

Why Atlas? | Part 5

Earlier this year, Atlas Roofing invited several AtlasPRO+™ contractors on a tour of its Franklin (OH) plant, where they were able to see the company's shingle manufacturing process up close. One of those contractors was John Goodburn, owner of GPro Exteriors, in Gahanna, OH, who says his roofing bu...

Hammer Time with Paul: Episode 15

In this episode of "Hammer Time," Paul Casseri, product manager for Atlas Roofing, demonstrates how to properly install Atlas Pro-Cut™ HP42® Starter shingles. Later in the episode, Josh Romano, an Atlas territory sales rep for Oklahoma, joins Paul to show how Atlas Roofing's zero-waste offset will s...

Brighten Up!

Anytime you, as a contractor, replace or install new accessories on a roof, including skylights and solar panels, it's vital to reference the roofing/shingle manufacturers' guidelines to prevent any issues that could potentially void your customers' roofing warranties. In case you need a refresh, vi...

Why Atlas? | Part 4

Earlier this year, several AtlasPRO+™ contractors got a personal tour Atlas Roofing's Franklin (OH) plant, where they were able to see the manufacturing company's process up close. One of those contractors was Desiree Brusman, owner of Queen City Elite Restoration, which serves Greater Cincinnati (O...

So, You've Hired a Roofing Contractor — Now What?

Finding the right roofer for the job is just the beginning... As professional contractor and TV host Mike Holmes explains in the video above, there are several things you need to know after hiring a roofing contractor, including: Be prepared to make a deposit. Don't compromise your product selectio...

Spring into Roofing Season

As harsh winter weather comes to an end for much of the country, contractors are beginning to prepare for the busy roofing season ahead. Now is the time to update your business plan, refresh your website with the Atlas Web Injector and promote winter roof inspections before next winter’s snow flurr...

Why Atlas? | Part 3

Earlier this year, several Atlas contractor-partners took a personal tour of the company's Franklin (OH) plant, where they got an up-close-and-personal view of the manufacturing process. "What really stood out was the quality control," says Justin Huber, owner of SouthWest Ohio Roof Defense (aka SWO...

We're Back, Baby!

As events season gets into full swing, Atlas is excited to share some great opportunities to help you “Live, Roof and Play” your best life in 2022! Kicking off the year, as part of its 40th anniversary celebration, Atlas Roofing welcomed contractors to its totally radical booth (“The Atlas Ski Lodge...

Why Atlas? | Part 2

Atlas recently hosted several roofing partners at its Franklin (OH) plant, where contractors got an up-close-and-personal view of the shingle-manufacturing process. "The support from our rep has been amazing, and I can tell that they stand by their product and they stand by their contractors," says ...

Why Atlas? | Part 1

Atlas recently invited several roofing partners to its Franklin (OH) plant for a personal tour of the facility, where contractors and other industry pros got an up-close view of the shingle-manufacturing process. "Me being newer in the roofing industry, I was just trying to be a sponge, taking it al...

Atlas Roofing Celebrates 40 Years of Unparalleled Quality, Innovation

When Atlas Roofing opened its doors in 1982, the world was a much different place — Ronald Reagan was president, the average new car went for about $9,500 and the median price for a new-construction home was roughly $70,000. While so much has changed in 40 years, one thing remains constant: Atlas Ro...

Pre-Job Preparation

As a professional roofing contractor, your planning affects the company’s bottom line, the safety of your crew and the efficient, profitable operation of your business. Preparation for a successful job should include checking weather conditions and ensuring that all safety issues are considered and ...

What is FlexCore® Technology

The FlexCore® Technology built into Atlas shingles with Core4® Polymer Modified Technology allows shingles to bend when others tear and crack. Because of their superior flexibility, shingles with Core4® exceed the industry's standard tear-strength requirement by 45 percent — even in cold-weather ins...

The Atlas Yearbook

Hammer Time with Paul: Episode 14

Special guest Brent Simmons, owner of Restoration Roofing in Memphis, TN, assists Atlas Product Manager Paul Casseri in demonstrating the proper installation of the HighPoint™ AL50 and GL50 slant vents. Watch the demo above (or view it on YouTube). For more information about Atlas ventilation produc...

The Atlas Insider: Franklin, OH - Part 2

40 Years of Atlas In 2022, Atlas Roofing celebrates its 40th anniversary. Since it's founding in 1982, Atlas has grown from one asphalt shingle manufacturing facility to 36 facilities across North America. For more information about the history of Atlas Roofing, visit AtlasRoofing.com/timeline. ...

Hammer Time with Paul: Episode 13

Newly added alignment notches on Atlas Pro-Cut® Hip & Ridge and StormMaster® Hip & Ridge shingle products help to ease installation and maximize linear footage on a roof. In this video (seen above), Product Manager Paul Casseri demonstrates best practices for installing Atlas hip and ridge s...

The Atlas Insider: Franklin, OH - Part 1

Winter Roof Inspections

Depending on where your roofing contracting business is located, the winter months can be a time of workflow slowdown or transition. In warmer climates, where snow isn't a factor, contractors can install new roofs all year long. In colder climates, freezing temperatures and the snow and ice that acc...

Roof It Right: Season 2 - WATCH NOW

The complete second season of "Roof It Right," hosted by Mike Holmes Jr. and Sherry Holmes, is now available for viewing. This five-part web series, which debuted Sept. 9, 2021, follows the siblings as they showcase two Atlas roofing jobs from start to finish. Each episode also features an introduct...

Training Resources to Help You Be a Better Business Owner

Keeping up with the newest tools and resources is crucial to the success of your roofing business. Through the AtlasPRO Portal, which provides everything from access to consultation and inspiration to engaging team-building and mentoring exercises — and with the help of industry partners such as Con...

Hammer Time with Paul: Episode 12

The sleek, roof-mounted Atlas HighPoint™ Power Vent HT comes with a pre-wired humidistat and thermostat, and it is capable of venting attics up to 1,650 square feet. Its low-profile, 22-gauge, galvanized steel dome, which is more durable than aluminum, is available in two popular colors. Special gue...

Contractor Interviews: Part 4

Although the COVID-19 quarantine prevented us from attending what should have been the 2021 International Roofing Expo, we still have our memories of the 2020 IRE, where some of our AtlasPRO+™ contractors told us why they love Atlas shingles featuring Scotchgard™ Protector by 3M. Because Atlas shing...

Ice Dams No More!

Throughout most of the U.S., winter brings low temperatures that can last for many weeks. And while a fresh snowfall and a glittering display of icicles may be aesthetically pleasing to the eye, they can be a harbinger of destruction to a roof. If the roof and attic are not properly ventilated, heat...

The AtlasPRO Portal

The AtlasPRO Portal provides all the tools roofing contractors need — all in one place. Log into AtlasRoofing.com/PRO to gain access to resources for: Measurement and Estimating Financing and Cash Flow Training and Support Website Branding and Content Lead Generation and Nurturing Digital Design an...

AtlasPro Webinar: TIME TO GROW: Successful Lead Generation & Closing Tips to Increase Your Closing by 50%

What is simple process improvements could help you not only gain more leads but close more of the leads that you are getting? Hear from the industry leaders on their BEST go-to market tips to GET, KEEP, AND CLOSE each sale.

How to Stretch Your Dollars and Enhance Your Brand

Some things belong together: peanut butter and jelly, tacos and Tuesdays, hammers and nails — and Atlas and YOU. Through Atlas Roofing’s co-branding opportunities, the AtlasPRO+™ roofing contractor, can highlight a working relationship with Atlas while saving money and forget about the hassles that ...

Contractor Interviews: Part 3

Roof It Right With The Holmes Family

We are excited to announce the release of Season 2 of its “Roof It Right” web series, as well as the chance for contractors to win part of $3,000 in cash and prizes. Tune in every week beginning September 9th at 3pm ET on Facebook as we watch the Holmes family Roof It Right! SPREAD THE NEWS & W...

Strategies for Project Management

Do you feel more like a circus juggler than a business owner? Moving as fast as you can to keep all your plates in the air can be exhausting. You know that dropping one can have devastating consequences, so you hustle even harder. If this sounds familiar, you might be able to benefit from some proje...

Smarter Roofing

As a professional roofing contractor, your decisions affect not only your business’ bottom line, but also your employees’ safety. This comprehensive collection of roofing tips and strategies, divided into three parts — pre installation, installation and post installation — can help you build a safe,...

The Art Of Upselling

What is your sales pitch? Does it include sample boards, brochures and fancy apps? Do you walk the homeowners around their house as you point out problems and opportunities? Or maybe flipping through a book of your past projects is the best way to go. There are many different closing methods, and ev...

Leaving Your Business Legacy

Your retirement — traveling the world, relaxing on a beach, fishing, golfing, spoiling your grandchildren... However you want to spend it, you’ve earned your leisure time. On the other hand, what if you didn’t have enough money for that freedom of possibilities? You work most of your adult life grow...

Steep-Slope Strategies

Many contractors treat residential roofing as routine. However, whether a reroof or new construction, each project is infinitely complex and should be addressed as such by always accounting for weather and safety issues, as well as proper installation and customer service. One of the most prominent ...

'Tis the Season — for Storms!

Working outdoors means backup planning and adjusting to weather patterns throughout the year — something roofing contractors are very familiar with. While hurricane season, which spans six months (June 1 – Nov. 30), affects most of the country’s coastlines — many inland states must anticipate other ...

Let The Light In

Skylights, which have been around at least since ancient Roman times, were a fashionable way to brighten residential interiors between the late 1970s and the early 1990s. Many of those homes now need new roofs. Advances in skylight styles and technology, as well as the trend toward converting attics...

How to Maintain Business with Maintenance Agreements

Maintenance agreements not only offer homeowners peace of mind — they can also help keep your business steady during slower times. Watch the video above (or on YouTube) to see what you should include in your maintenance contracts and discover the many benefits they offer to both your company and you...

Keeping It All in the Family

“Every father should remember one day his son will follow his example, not his advice."—Charles Kettering, American businessman and inventor From the moment their sons are born, fathers share a special connection with their boys. More than showing their sons how to throw a football or cast a fishing...

Managing Professional and Personal Expenses in Startup Roofing Businesses

When roofers launch their own businesses, they focus on having the right tools, materials, and licensure for the job. But many overlook an element crucial to success — budgeting. According to the U.S. Small Business Association, most startups turn to personal or family savings for capital. But with ...

Cool Threads

Perspiration is a fact of life for everyone. Some people perspire more than others, but we all do it to some degree, especially when temperatures start to climb. Perspiring is your body’s way of cooling itself as it allows moisture to evaporate from your skin. Our bodies maintain a constant temperat...

New Beginnings Construction Wins the Best Roofing Company 2021

New Beginnings Construction was named Best Roofing Company in this year’s Best of Charleston Awards handed out by Charleston City Paper. Charleston City Paper is one of the highest-rated local publications in the Lowcountry with a large community of supporters, so a win for New Beginnings Constructi...

Tobacco-Juicing

Roofers are all too familiar with the unsightly stains caused by algae, but there’s also a lesser known, naturally occurring phenomenon that can affect the look of shingles, known as “tobacco juicing.” So named for its brown color, “tobacco juice” residue is attributed to the weathering of asphalt r...

Synthetic Underlayment

For many decades, felt was the material of choice in the manufacturing of underlayment. However, recent advances in roofing materials technology and product development have produced synthetic underlayment, offering significant advantages to its traditional felt counterparts. Synthetic underlayment’...

On Target

When prospecting for customers, contractors can draw on many tactics to help land the job. Getting to the right neighborhoods at the right time, networking with other contractors and participating in your community can help put your company at the front of everyone’s mind, in a positive light. Reach...

Contractor Interviews: Part 2

Before COVID-19, we were at the 2020 International Roofing Expo, face to face with some of our favorite contractors, who told us how they "Roof It Right" with Atlas. One of the many reasons so many contractors love Atlas roofing products is our HP42" shingles. These large format shingles are manufac...

How to Deal with Problem Employees

One rogue employee can destroy the chemistry and work ethic of the entire crew. Every organization has a proverbial bad apple. But what can you do? Do you send the employee home? Reprimand him in front of other employees to set an example? Do you do nothing at all? How you manage your problem employ...

SEO 101

Marketing a business in the modern age means staying on top of your digital marketing — and that means understanding and managing your search engine optimization (SEO). The right SEO strategy is indispensable because it can push your business closer to the top of the search engine results. A higher ...

AtlasPro Webinar: Close More Sales and Grow Your Business with Homeowner Financing

Learn how making small adjustments to your sales process can have a big impact on your business. Webinar Chapters: 0:00 Welcome 4:26 Meet the Guest Panelists 7:14 Where is the Market Headed? 14:29 How Can Your Business Respond? 24:41 Addressing Financing Fees 26:55 Sunlight Financial Overview 44:09 ...

Protection With Style

Having a good, strong roof on your home is a lot like having reliable brakes on your car. You never really think about either until disaster is on the horizon. When your local weather report says harsh conditions are coming your way, it’s too late to wonder whether your roof is up to the challenge. ...

Insta Your Way!

DeLaurier Roofing in Athens, GA, shows off one of its completed Atlas roofs. A secret to successful marketing is to have a presence where your customers “hang out.” While Facebook was the original social media marketing outlet, Instagram is the new poster child for social media marketing in many way...

AtlasPro Webinar: Maximize the Curb Appeal - Leverage Design to Capture Leads & Close the Sale

Learn how the Atlas Design Studio tool can help you close more jobs.

The Lowdown On What's Up Above

While doing an inspection one day, a Dayton, OH, roofing contractor noticed something odd. The roof, though fairly new, had a lot of nail pops — and nails that stick up can break or damage the shingles. The contractor was puzzled. Everything looked fine from the outside. So he asked the homeowner if...

Five-Star Service

Watch this video to discover why online reviews matter and how to get them. See how online reviews can boost your business by providing greater visibility in search engines, which can result in more sales!

Customer Service

A recent small business survey found 82 percent of owners said customer loyalty is the key to growth. The survey, conducted in conjunction with the U.S. Small Business Administration, found finding new customers is six to seven times more expensive than retaining the current ones. “Given these findi...

AtlasPRO+™ Webinar: Essentials of Digital Marketing

Learn the essentials of marketing your business in a digital-first world.

Contractor Interviews: Part 1

Before COVID-19 forced the world into quarantine, Atlas Roofing represented at the 2020 International Roofing Expo, where contractors told us why they like using and selling Atlas products, including our StormMaster® Shake shingles built with Core4® Polymer Modified Technology. Watch the video (see ...

Harness the Power of the Atlas Web Injector!

Did you know that, according to Google Ads, people conduct more than 1.2 million searches for roofing services every month? And the longer they stay on your page, the more likely you are to close a deal. One of the best ways to do that: the Atlas Web Injector (AWI)! The AWI allows you to inject Atla...

Pay Attention to What's Underneath

Incorrectly installed under-deck spray foam insulation can void the Atlas shingle warranty because spray foam insulation products applied directly to the bottom of the roof deck do not allow for crucial eave-to-ridge airflow. Atlas does not warranty its shingles when spray foam is applied directly t...

A Look Back and Ahead in Roofing

As we begin 2021, roofing industry experts are cautiously bullish, bolstered by severe weather replacements, continuing housing starts and an uptick in home remodeling. At the same time, however, experts remain circumspect about pandemic uncertainty and shaky financial markets that may impact the in...

Get With The Program

Atlas shingles with Scotchgard™ Protector carry the prestigious HOLMES Approved Products seal, which represents a stamp of approval from professional contractor and TV host Mike Holmes. “I’m proud to be associated with national brands like Atlas and 3M.” —Roger Worley, contractor Offer your custom...

AtlasPRO+™ Webinar: How to Get on "TRAC" with the NRCA

Join us as we speak with Amy Staska, VP of NRCA University, and Jon Goodman, NRCA subject matter expert, about the NRCA Training for Roof Application Careers (TRAC). For more information about the program, visit: NRCA.net/education/trac

AtlasPRO+™ Webinar: HailTrace

Are you ready for 2021? Join us as we speak with Derik Kline, CEO of HailTrace, to learn about how much activity to expect this season as he presents their 2021 forecast.

Testimonial Touchdown 2020

Roofing's Next Generation: 2020 Edition

5 Ways to Maximize Efficiency

As the saying goes, “time is money” - and contractors are no exception to this rule! Companies need to ensure they are being logical with their time & money. Maximizing efficiency in the office or at the jobsite can be a challenge, but nothing an organized contractor can’t handle. CompanyCam is ...

AtlasPRO+™ Webinar: The Science of Weather and Shingle Resiliency

Join us as we speak with FORTIFIED (a program by IBHS) and HailTrace to learn more about the science behind shingle resiliency.

The Power of Scotchgard™ in Your Market

Part 1 | Part 2 | Part 3 | Part 4 In this series of videos, Lauren Carlson, marketing and communications manager for Atlas Roofing, talks with Randy Morgan, national accounts manager for 3M, about the Scotchgard™ Shingle Sales Specialist training program and how it helps roofing contractors offer t...

16,000 FORTIFIED Roofs in Alabama Stand Up to Hurricane Sally

In his 16 years of working as a roofing contractor, Ben Murphy, president of Ben Murphy Roofing in Foley, Ala., said the roofing damage due to Hurricane Sally is some of the worst he’s seen. Hurricane Sally’s re-intensification from Category 1 to Category 2 and sudden turn to the east caught many by...

3 Ways to Prepare Your Business for the Unexpected

When severe weather hits — hailstorms, hurricanes, tornadoes and blizzards — roofing contractors spring into action to help owners of homes and businesses make immediate repairs. But what if that severe weather impacts the roofing contractor’s own home or business? What if the debilitating crisis is...

AtlasPRO+™ Webinar: Pro Portal Virtual Training

Join Tiara as she walks you through the ALL-NEW Atlas Pro Portal — helping you market smarter!

Hammer Time with Paul: Episode 11

Now offered as part of the Atlas Signature Select® Roofing System, TruRidge™ and HighPoint™ new ventilation products help to improve home energy efficiency and maintain optimal roof performance. In Episode 11 of Hammer Time (see video above), Product Manager Paul Casseri demonstrates how to install ...

Hammer Time with Paul: Episode 10

Atlas Roofing's new ventilation products, TruRidge™ and HighPoint™, are now part of the Atlas Signature Select® Roofing System. This intake and exhaust system line helps improve home energy efficiency and maintain optimal roof performance. In Episode 10 of Hammer Time with Paul (see video above), yo...

The AtlasPRO Shop

Need to keep your morning coffee warm? An Asphalt Life thermos will do the trick. Are you tired of weathering the hot sun on your neck and ears? An Asphalt Life straw sun hat will provide you with that much needed shade. Or how about some snazzy new business cards to hand out to potential clients? ...

AtlasPRO+™ Webinar: Supplementing Essentials - Part 2

Hear from John Dye with Art of the Supplement, Troy Clymer with Balance Claims, Michael Gogan with CompanyCam and John Wood with Green, Klein & Wood law firm about the essentials of insurance restoration.

Hammer Time with Paul: Episode 9

In July 2020, Atlas Roofing launched its new ventilation products, TruRidge™ and HighPoint™. Offered as part of the manufacturer's Signature Select® Roofing System, these intake and exhaust systems help to improve home energy efficiency and maintain optimal roof performance. Watch the video above to...

AtlasPRO+™ Webinar: How to Protect Your Profits When Doing Insurance Work

Hear from John Dye and Art of the Supplement about the essentials of insurance restoration.

One Voice, United For Change

National Roofing Week Aug. 23-29, 2020 Each year, National Roofing Week increases awareness about the significance of roofs to every home and business and shares the good deeds of the industry. NRCA encourages members to participate in National Roofing Week by engaging in their communities and inf...

Hammer Time with Paul: Episode 8

In July 2020, Atlas Roofing launched its new ventilation products, which are available in two lines: TruRidge™ and HighPoint™. These intake and exhaust systems are offered as part of the manufacturer's Signature Select® Roofing System and help to improve home energy efficiency and maintain optimal r...

AtlasPRO+™ Webinar: The Top 10 Marketing Mistakes You May be Making in 2020

Is your marketing strategy in good shape? In this webinar, we spoke with Bill Combes from No Time for Social about the top 10 marketing mistakes you may be making in 2020.

Planning for Success

In the roofing industry, workers tend to move up to foreman or superintendent because of their expertise on the job. Promoting people for their experience and work ethic can be a clear path to management within an organization. The bad news is the ability to swing a hammer does not necessarily trans...

How to Ensure Your PPP Loan Becomes a Forgivable Loan

Atlas Roofing has partnered with Modernize Home Services, the top residential home improvement lead generator in the U.S. Over 5,000 homeowners visit Modernize each day to connect with residential contractors like you! "The Modernize program has been a great tool to fill in the 'gaps' of our already...

Supplement Like a Pro

Is your business slow due to the coronavirus? If you’re trying to bring in business by working inbound leads from your social media and website, or ramping up your email marketing campaigns, there is another way — add insurance work to your toolbox. How Supplementing Can Help Your Business Since the...

Welcome to Your New & Improved Asphalt Life!

Asphalt Life is your online community for everything Live, Roof and Play! From industry news and technical how-to's to project profiles and lifestyle interests, Atlas Roofing's blog is a hub of information and entertainment for roofing contractors. The site recently got a makeover, making it even ea...

Sun Power

When Bell Laboratories first introduced its silicon solar cell technology in 1953, solar panels operated at only 4% efficiency. What this number means is that only 4% of the sunlight energy hitting the solar cells was converted into electricity by the solar photovoltaic process. Today, solar panels...

AtlasPRO+™ Webinar: STORM SEASON - StormMaster® Shake Shingles Pass the Test

Hear from the Insurance Institute for Business & Home Safety (IBHS) on the requirements of its rigorous FORTIFIED Home program, the national standard for building stronger to withstand nature's worst. Newly released, FORTIFIED Home High-Wind & Hail offers comprehensive guidance for roofing c...

AtlasPRO+™ Webinar: How to Help Contractors Win

In this week's Wednesday Webinar, we chatted with CompanyCam about how to win with documentation and communication.

Understanding Underlayment Types & Applications

Underlayment is crucial to protecting a roof from water penetration. Atlas Roofing offers several types of underlayment, which include its Summit® 60 and Summit® 180 synthetic underlayments, Gorilla Guard® 30 and Gorilla Guard® Spec 30 engineered felt underlayments, and WeatherMaster® Ice & Wate...

AtlasPRO+™ Webinar: How to Generate a Consistent Flow of Inbound Opportunities from Social Media

In this week's Wednesday Weekly Webinar, we chatted with Contractors Dynamics about using social media to generate inbound opportunities.

AtlasPRO+™ Webinar: The New Atlas Design Studio

In this week's Wednesday Weekly Webinar, we spoke with our friends at Renoworks, who unveiled the new Atlas Design Studio! Check it out at: Atlas.Renoworks.com

AtlasPRO+™ Webinar: The End of the Beginning - Tips for Dealing with COVID-19 Today and Tomorrow

This week, we spoke with Craig Webb from Webb Analytics, who gave a brief state of the industry, plus insights on how COVID-19 is impacting roofing contractors today and how it will continue to affect their businesses going forward.

AtlasPRO+™ Webinar: Pivoting to Remote Sales

In this week's Wednesday Weekly Webinar, we discussed how to pivot to a remote sales structure with our friends at iRoofing.

AtlasPRO+™ Webinar: 5 Steps to Make Financing Simple

In this week's Wednesday Weekly Webinar, we discussed the 5 steps to make financing simple with PowerPay.

Don't Just Survive — Thrive!

The COVID-19 pandemic has forced the world to get creative when it comes to keeping its businesses up and running. From turning face-to-face meetings into video-conference calls and being more dependent than ever on our social media channels to stay connected to each other, we’ve all had to adapt in...

AtlasPRO+™ Webinar: Virtual Lead Generation with Geo-Targeting

This week, we discussed virtual lead generation and geo-targeting with the team at Predictive Sales AI.

How To Run Your Business Remotely

Running your roofing business during the COVID-19 lockdown may be a challenge, but it’s not impossible. With a little patience and a lot of technology, business can continue. From marketing to project management, and everything in between, procedures may change but they can still proceed. Give Your ...

Women In Roofing

Women make up about 10% of workers in the construction industry — a number that gets even smaller for roofing. But with organizations such as National Women in Roofing (NWIR) providing support for education and growth, and companies striving to attract more women, those numbers are rising. Every yea...

AtlasPRO+™ Webinar: Successful Selling Remotely

Now more than ever, contractors need technology to remotely deliver estimates and proposals and execute projects. Learn from Mark Raines, national sales director for EagleView, about some best practices.

AtlasPRO+™ Webinar: Becoming an Effective Virtual Contractor

In this week's Wednesday Weekly Webinar, we spoke with our friend Jim Johnson, head coach at ContractorCoachPRO, about how to be an effective contractor — virtually!

Nailing Down Talent

Finding skilled workers is becoming more and more problematic for many roofing contractors. According to the 2019 Construction Outlook Survey released by the Associated General Contractors of America (AGC), more than three-quarters of respondents expected to hire more staff in 2019. However, 78% rep...

AtlasPRO+™ Webinar: How to Get Ahead of Your Cash

Hear from Jenny DePoint, lead financial coach at ContractorCoachPro, on the five essentials needed for scaling a business. Discover hidden truths within your P&Ls, invoicing and accounting management.

New Decade, New Decor

When the Pantone Color Institute announces its colors of the year, people pay attention. Everything emerges in the latest shades — from fashion and accessories to paint and other home décor. Pantone’s 2020 Color of the Year is Classic Blue. The institute’s website describes it this way: “Instilling ...

Data-Based Jobs

Hail damages thousands of roofs each year, causing billions of dollars in insurance claims. But its effects aren’t always immediately visible, and homeowners may not realize the extent of the problem unless they spot an obvious leak. What if contractors could anticipate where the damage would be? Th...

Safety Tips and Best Practices for Roofing in Frosty Temperatures

Installing a roof in cold weather is nothing to sneeze at. While roofing contractors in the deep South may not have to worry about business slowing down in the winter, the majority of contractors must contend with cold temperatures, snow, ice and sleet. And even when these extreme weather conditions...

How To Recruit The Best Sales Talent

What questions do you ask new-hire candidates while interviewing them? When interviewing for sales positions, there are two main objectives I am trying to accomplish. One is to determine if this particular candidate is a good fit for our team. In other words, would this candidate’s personality blend...

AtlasPRO+™ Webinar: Consumer Choice & Premium Products

Your customers want options AND flexibility. Grab your sales team and start the year off right with our first webinar of 2020! Learn how to maximize consumer behavior and close more deals. Plus, explore the features of the Industry's No. 1 Rated Impact Resistant Shingle — StormMaster® Shake with Cor...

AtlasPRO+™ Webinar: Google 101

Greg Hoffman, president of Roofing Contractor Marketing, a digital marketing company for roofers, explains the benefits of using Google Business Solutions to generate more leads. Learn how Local Services ads, My Business, mobile first indexing, SSL, reviews and replies, and SEO can enhance your webs...

AtlasPRO+™ Webinar: 5 Elements of a Perfect Sales Quote

Join us as we speak with Ryan Shantz, founder of SumoQuote, about the five elements of a perfect sales quote.

Hammer Time With Paul: Special Edition

Unlike our competitors' "algae-resistant" shingles, Atlas shingles featuring 3M™ Scotchgard™ Protector contain a minimum 10% blend of 3M™ copper-containing granules that prevent unsightly algae stains on a roof. In this special edition of Hammer Time With Paul, we show you why StormMaster® Shake and...

The End Of Deductible Eaters

There's no such thing as a "free roof." In September 2019, Texas lawmakers passed House Bill 2102, making it illegal for roofing contractors to assist homeowners in any way to help them avoid paying their insurance deductible. Contractors who violate the new legislation can face a maximum of 180 day...

Home Sweet Holmes: A Year In Review

As we anticipate the new year, we look back on 2019 with pride. We did a lot this year — videos, articles, webinars and more — showcasing our contractors and how they're living their best Asphalt Life. One of the biggest developments we saw in 2019 was the partnership between 3M and professional con...

Winter Business Strategies - Part 1

Developing A Marketing Plan A marketing plan is a strategic analysis of your organization that looks at: your company’s strengths and weaknesses; your areas of competitive advantage; markets you plan to target and the demographics of those markets; and the pricing structure you intend to implement...

Winter Business Strategies - Part 2

In our modern digital era, no marketing plan is complete without a good online strategy. Winter is the perfect time to make sure you have a strong website backed up by a solid, effective social media strategy across a variety of web platforms. In part two of our Winter Business Strategies series, we...

Winter Business Strategies - Part 3

In the first two parts of this series (see links below), we looked at planning your marketing, and examined online and social strategies for boosting marketing efforts and visibility. In part three, we’ll consider another crucial piece of the marketing puzzle: printed materials. Choosing Your Words ...

The Need For Speed

Working as a roofer involves more than performing physically demanding tasks like climbing and heavy lifting. Before an existing roof is torn off and the first nail is pounded, roofing contractors focus on designing and bidding for projects — essential responsibilities that can make the difference i...

AtlasPRO+™ Webinar: EagleView

Join Jeff Karo and Rob Edgers from EagleView as they dive into how data and imagery has changed the roofing industry. With EagleView, you can learn how to expand your business and increase sales with the help from aerial imagery and technology innovations.

Roofing Disruptors

The introduction of asphalt shingles at the turn of the 20th century marked the dawn of modern roofing. And the industry has continued to gain momentum ever since. Today, technology is the defining characteristic. Roofs are no longer made to just keep the rain out. They’re engineered with scientific...

Flashing Best Practices

Flashing plays a critical role in shielding a roof from water damage. Essential for leak-proof performance, flashing protects intersections of the roof plane and penetrations through the roof surface. Installation methods and materials can vary based on region and weather. For example, some roofers...

AtlasPRO+™ Webinar: Simplify Your Sales Process

The CompanyCam photo app allows you to increase transparency and accountability in your sales process. Learn how this helpful tool can keep all of your roofing jobs and teams on track and in sync.

On Deck

Both oriented strand board (OSB) and plywood are substrate panels that can be cut and installed on a roof system. They share similar structural characteristics, are rated for the same exposure, have equal nail withdrawal resistance and share like installation methods. But while plywood led the marke...

AtlasPRO+™ Webinar: Branding Your Business

You've tried "getting your name out there" and you've bought your fair share of leads, but haven't been able to make marketing work. Joe Hughes, construction industry marketing expert, will show you how to install a marketing engine that will have you booked solid with bigger jobs and better custome...

Value Is Everything

With the proper training and education, contractors can easily build more value within their sales pitch and, ultimately, with their customers. Consumers aren't looking for cheap, they want someone who's knowledgeable about the products and knows how to do the job properly. "In my all my years, I'm ...

The New & Improved RoofSwap! App

Atlas Roofing's RoofSwap! app is better than ever! The shingle visualizer tool lets contractors and homeowners see how Atlas shingles would complement a roof. RoofSwap! has been updated to include Core4® branding, Natural Expressions colors for Pinnacle® Pristine and StormMaster® Shake shingles and ...

AtlasPRO+™ Webinar: Building a Successful Sales Team

In this month's webinar, learn how the best-of-the-best contractors in the roofing industry not only recruit and hire superstar talent, but how they retain that talent year over year. Jim Johnson, the head coach with ContractorCoachPRO, is our special guest host. He will show you the key factors tha...

Hammer Time With Paul - Episode 7

In the final installment of this three-part series on flashing, Mic and Stevo Barringer, of Barringer Brothers Roofing in O'Fallon, IL, demonstrate how to properly install roof-to-wall flashing. Watch the first two videos in this series: Part 1 - Roll flashing Part 2 - Pipe flashing

Perfect Nailing

Required by the International Building Code, proper nailing is essential to the optimum performance of roofing shingles. Accurate nailing requires the use of approved nails, nail-driving methods and placement (depending heavily on which shingle type is being employed). Atlas has installation guideli...

A Key Component To Business Building

Roofing contractors who invest in their employees can build better businesses. "Having the right people around you is essential," professional contractor and TV host Mike Holmes explained during the 2019 International Roofing Expo. "And you're gonna have to spend money to do that — which means the b...

AtlasPRO+™ Webinar: Homeowner Financing

It's a hard conversation, but only if you make it weird. Hear from finance experts Wade Davis and David Segur, who break down the best approach to offering financing during a sales call. Discover how easy it is to get a homeowner approved for promotional financing, overcome the "affordability" objec...

Handling the Surge

A big storm rolls through your town hitting everything in its path with golf ball-sized hail, torrential rain and high winds. While the storm lasts only a few hours, its devastation can be very hard to overcome for homeowners — and contractors. While a big storm’s arrival often means an explosion of...

Maneuvering Mansard

Construction projects on mansard/gambrel-styled roofs require specific application methods that differ a bit from the standard methods used on normal hip-and-gable-style roofs. The steep slopes of mansard roofs reduce the effectiveness of factory-applied adhesives and fasteners, especially in colde...

Trending With Tiara: Customer Reviews - Part 2

Tiara Searcy, content and digital marketing manager for Atlas Roofing, hosts the second part of this special episode with Laura Nelson, director of marketing for Broadly. Laura explains the Broadly process and how they can help roofing contractors grow their online reviews. She also answers the most...

Hammer Time With Paul - Episode 6

Paul Casseri, product manager for Atlas Roofing, is back for another installment of Hammer Time With Paul! In the second episode of this special, three-part series on flashing, he's once again joined by Mic and Stevo Barringer, from Barringer Brothers Roofing in O'Fallon, IL. This time, the guys dem...

The Importance Of Research

In a world of instant gratification, homeowners often hire the first contractor that walks through their door. Without doing their homework — and because roofing license and certification requirements vary from state to state — homeowners can end up with an inexperienced contractor who doesn't do th...

Earning The HOLMES Approved Product Designation

Professional contractor and TV host Mike Holmes values the trusted brand of 3M. That's why he designated Atlas shingles with Scotchgard™ Protector a HOLMES Approved Product. Scotchgard Protector prevents the ugly black streaks caused by algae, keeping roofs looking newer longer. "Spending your money...

AtlasPRO+™ Webinar: Maximize Your Website

Grab your "web guy" and learn best practices and tips on how to create a great website that will sell for you! We also cover best practices for SEO (Google Search) and more!

AtlasPRO+™ Webinar: LIVE Holmes on Homes

Doing it right the first time is what the motto "Roof It Right" is all about. In this exclusive webinar, join Mike and Michael Holmes as they uncover five tools to winning with your homeowners.

AtlasPRO+™ Webinar: Sales 101 Series - Training the Trainer

You are in front of your sales team, homeowners and on social media. Learn four simple adjustments that can take your presentation skills to the next level.

Hammer Time With Paul - Episode 5

Mic and Stevo Barringer, of Barringer Brothers Roofing, join Paul for the first episode of this three-part series on flashing. The O'Fallon, IL, contractors discuss the different types of flashing and demo the do's and don'ts of roll flashing installation. Stay tuned for the next two installments, w...

Teaching Homeowners To Be Proactive

Homeowners' roofs are their homes' first line of defense against nature's worst. So, educating homeowners to be proactive is important, as professional contractor and TV host Mike Holmes explained during the 2019 International Roofing Expo. Encourage them to look out for signs of deterioration, such...

Customer Communication - Part 1

Communication is a critical part of the customer experience. Too much and you can leave a customer feeling annoyed or overwhelmed; not enough and you risk missing out on key closing opportunities or insights to help you improve your sales process. Communication is a critical part of the sales proces...

Stubborn, Sticky Underlayment

Self-adhering, waterproof underlayment is typically used under shingles on the eave, rake and valley areas of the roof and around any roof penetration. When properly installed, self-adhering roofing underlayment will minimize the chances of moisture penetration into critical areas of the roof system...

Live, Roof, Play Summer Series: Part 3

Taking Pride In Your Work And Owning Your Mistakes

"We are allowed to make mistakes," professional contractor and TV host Mike Holmes said during the 2019 International Roofing Expo. "Those who stand up to make it right [are] everything. That's how we learn." Doing it right the first time, or fixing mistakes when they happen, is what the motto "Roof...

Avoid These Pet Peeves

Many of your actions (or non-actions) can make or break a job — and your reputation. The impression you leave on a homeowner can have them singing your praises or shouting their dissatisfaction all over social media and home-improvement review sites. Prevent negative repercussions and get a leg up o...

What is WeatherCore® Technology

WeatherCore® Technology — one of the features of Core4® Polymer Modified Technology — is a shingles main line of defense against nature's harshest elements. Available on StormMaster® Shake shingles, the WeatherCore® Technology in Core4® provides durability and strength, giving shingles the power to...

New Shingles For Historic Homes

Roofing technology has changed a bit over the years. Houses built in the late 1800s — a Queen Anne Victorian, perhaps — might have had a slate roof with a slat-board deck underneath. Natural stone is gorgeous. It’s durable, waterproof, fire-resistant and easy to clean. All of which is great — unless...

Atlas PRO+™ Webinar: Exit Planning

Learn why you need an exit or succession plan, as well as common mistakes made during the process and the best strategies for success. Hear from business-planning experts Kevin Kennedy and Joe Bazzano, of Beacon Exit Planning, who discuss how to get all of the proper financial and legal arrangements...

Trending With Tiara: Customer Reviews - Part 1

Did you know that nearly 90 percent of people trust online reviews? In this episode of Trending With Tiara, Laura Nelson, director of marketing for Broadly, explains how her company can help you facilitate communication with homeowners, as well as generate more online reviews for your business. Plus...

AtlasPRO+™ Webinar: Get 10 Leads in 30 Days

Break out of the box and explore new ways to quickly gain more leads! Learn from Dmitry Lipinsky, founder of DIY Ad Freaks, about best practices for attracting customers and growing your business.

Get Your Passport Ready!

Atlas Roofing is running a promotion to give away an all-expense-paid trip to Canada to meet professional contractor and TV host Mike Holmes and his team! The 2019 Roof It Right sweepstakes allows contractors to earn points that qualify them for the grand prize trip to Toronto — home of Mike Holmes ...

AtlasPRO+™ Webinar: Build FORTIFIED Tough

Homeowners trust their roofers to be expert guides. They want to get the best roof installed by knowledgeable contractors and keep their home and belongings safe, even under extreme conditions. During this webinar, you will learn about FORTIFIED Roof™, a simple to follow, voluntary process that you ...

RoofSwap! App Now Available

Atlas Roofing’s newly redesigned RoofSwap! app is an easy-to-use tool that lets homeowners and contractors visualize an Atlas roof. Take a quick photo of a home with an iPad and then swipe through all of the various Atlas shingle colors and styles to find the one that adds the most curb appeal! User...

Rise Above

Custom Asphalt Life drone from Drone Works Whether you land a whale-sized job or you’re re-roofing your favorite customer’s house, capturing the project on camera is a must! Drones offer a dynamic visual perspective that can’t be replicated by another device. Also known as unmanned aircraft systems ...

The Atlas Roofing Guide To Flashing

Wherever an intersection or penetration takes place either between two roof planes, a wall and the roof, or through the shingles themselves, metal flashing (or a polymer alternative) must be installed. Flashing protects the roof against liquid infiltration and directs the flow of water away from the...

What is ThermalCore® Technology

ThermalCore® Technology — found in StormMaster® Shake shingles made with Core4® Polymer Modified Technology — mitigates the effects of thermal shock. When an asphalt shingle gets hot in the sun, the asphalt expands and gets gooey. When the shingle gets cold, the asphalt contracts and gets brittle. ...

AtlasPRO+™ Webinar: Facebook Advertising Deep Dive

Social media expert Bill Combes, founder of No Time for Social, explains how to properly target within Facebook to maximize reach and gain leads.

Spotlighting Skilled Trades

At 7 a.m. on a Friday, thousands of high school students rushed the Georgia International Convention Center to attend the CareerExpo and SkillsUSA Championships, hosted by the Construction Education Foundation of Georgia (CEFGA). During the annual event, students can showcase their skills in a numbe...

Roofing Day In D.C. 2019

Roofing Day Women's Luncheon Prior to the main event, National Women in Roofing (NWIR) held its first Roofing Day Women’s Luncheon, featuring remarks from Rep. Angie Craig (D-MN) and Rep. Suzan DelBene (D-WA). The congresswomen discussed jobs and the economy, focusing on the need for vocational tr...

AtlasPRO+™ Webinar: The Power of Differentiation

This webinar is perfect for contractors and their entire sales team! Hear from our "Money Man" on why standing out like a sore thumb will help your business get more leads and close more jobs in 2018! Plus, get best practices and tips on how to land more jobs by doing the little things before, durin...

Sun Roofs

Take advantage of the sun’s power with one of two types of solar panels: Solar Thermal — Converts heat into hot water Solar PV — Converts light into electricity Installed over roof shingles, solar panels can produce lower-cost energy for your home and provide an array of benefits. Learn more from 20...

Rush Season

It’s summer. You’ve got jobs lined up one right after the other — sometimes on top of each other — to the point that you’re almost afraid to look at your calendar. Plus two guys called in sick, it’s supposed to rain this afternoon and one of your company trucks has been making a funny noise. With ev...

What is PolyCore® Technology

StormMaster® shingles built with Core4® Polymer Modified Technology are one of the most durable roofing products on the market today. Due to its built-in PolyCore® Technology, these shingles are stronger and longer-lasting than most other leading shingle manufacturers’ brands. They have 52% better f...

The Claim Game

Insurance claims are a growing part of the roofing business, and not just after a storm. Contractors who understand how to file insurance claims have a definite advantage. Those who know how to manage the claims process can make sure customers get the roof they need – including everything that shoul...

The Pinnacle Of Style

The new Natural Expressions color palette from Atlas Roofing offers five rich, high-definition hues inspired by nature.Appreciate the windswept sensation of Coastal Granite, live in the rugged landscape of Copper Canyon, admire the historic beauty of Majestic Shake, bask in the golden light of Morni...

Customer Communication - Part 2

For many companies, finishing up the job and collecting payment is the final chapter to a short-lived customer relationship. However, ending the relationship can often mean you miss out on business opportunities. In conversations with roofing contractors around the country, I have found that there a...

Bye Bye, Black Streaks!

Atlas shingles with Scotchgard™ Protector practically sell themselves. “Homeowners can’t tell you what kind of shingle they have, but they can tell you that it has Scotchgard,” says Jim Ricci of JRC Services in Eustis, FL. “It’s just that brand recognition, so the client feels really comfortable,” a...

Attic Ventilation

Construction code requirements for proper attic ventilation are sometimes overlooked when applied to accessory structures such as garages, workshops and storage buildings that don’t contain conditioned space. Contractors should include ventilated attic space as part of any building design. Intern...

The Big Concern For The Roof Deck

The Florida Department of Business and Professional Regulation partnered with the University of Florida's Engineering School for Sustainability Infrastructure and Environment to determine the “Impact of Spray-Foam Insulation on Durability of Plywood and OSB Roof Decks.” Spray foam was applied direct...

Leading The Charge

Roofing is an overwhelmingly male occupation. Contractor or crew, the guys who work in roofing are just that: guys. Women in roofing are so rare they’re almost non-existent. Informal surveys done by the National Roofing Contractors Association (NRCA) found that less than 10 percent of roofing employ...

A Really Big Deal

Taking on bigger roofing projects can help grow your business (and bottom line). Not sure how to find those whale-sized jobs? Insurance expert Tristan Farrell, senior advisor for Premier Claims in Elkhorn, NE, and pro roofing contractor Shane Rosenow, owner of Rosenow Customs in Neenah, WI, share th...

Turbo Charge Your Website

Inject some excitement into your sales process. With the Atlas Web Injector, you can display Atlas product pages directly within your website and immediately put your customers on the road to choosing their new roof. More choices for them. Less work — and more sales — for you. Easy To Add Copy/paste...

Big Business

Atlas Pro™ Plus roofing contractors love the quality and benefits of Atlas Roofing’s HP42” shingle. “To me, it’s the best shingle out on the market,” says Michael Guy of Guy Brothers Roofing in Pensacola, FL. The 42” asphalt roof shingle with a 6-inch exposure allows for faster installs and less was...

AtlasPRO+™ Webinar: Maximize the Residential Claim

Insurance restoration can account for a large portion of a roofing contractor's business. The truth is, most contractors are self taught on the essential tools needed for working with an insurance provider. Hear from experts Tristan Farrell and Boris Altman, with Premier Claims, who reveal five tips...

A True Partnership

The best products to protect your customers come from a partner you can trust. For more than 35 years, Atlas Roofing has been an innovative, customer-oriented manufacturer of residential and commercial building materials. It has grown from a single roofing shingle manufacturing plant into an industr...

AtlasPRO+™ Webinar: The Claim Game

Insurance restoration can account for a large portion of a roofing contractor's business. The truth is, most contractors are self taught on the essential tools needed for working with an insurance provider. Hear from experts Pate Smith and Tristan Farrell, with Premier Claims, who reveal best practi...

Hammer Time With Paul - Episode 3

Even the smallest details, if not done properly, can lead to major problems down the road for homeowners and their roofs. In the third episode of our “Hammer Time” video series, Paul Casseri, product manager for Atlas Roofing, covers the most common nailing mistakes that roofers make when installing...

Reach The Peak

Atlas Roofing's Pro-Cut® High Profile Hip and Ridge shingles give contractors, home builders and homeowners an attractive way to top off a steep roof. These high-profile hip and ridge shingles add dimension to any home and are quick and easy to install. With the power of Scotchgard™ Protector, they ...

Nailing It!

What nail gun features make your job go more smoothly? Not all nail guns are built for the same kind of work. A finishing nail gun is used for thinner veneers and furniture. It would not be an acceptable tool for installing thick architectural shingles, such as Atlas Roofing's StormMaster® Shake, Pi...

AtlasPRO+™ Webinar: Jobsite Documentation

Learn the three mistakes made when submitting photos to insurance companies. Plus, explore best practices for documenting, streamlining communication and risk mitigation.

Video Like A Pro — Episode 2

Elevate your social media with the types of videos that resonate best with your homeowners and potential customers. In the second episode of our "Video Like A Pro" series, host Tiara Searcy, digital marketing and technology specialist for Atlas Roofing, shows you examples of what to shoot and share ...

The Pros Know

The Atlas Pro™ Plus program provides roofing contractors with the tools, resources, training and technical knowledge they need to grow their business. But don’t just take it from us… “We’ve gone from 12 roofs a year to 20 to 35, and we did over 400 last year,” says Aaron Hollis of Hollis Exteriors I...

Winding Down For The Season

A new year is underway, which means tax season is just around the corner. While winter keeps your roofing business on the ground, you can start preparing last year's taxes! Every year, business owners sort through countless receipts and documents, trying to interpret complicated forms, in an effort ...

Hammer Time With Paul - Episode 1

Welcome to our new Asphalt Life video series, “Hammer Time With Paul,” hosted by our own Paul Casseri, product manager for Atlas Roofing. Throughout the series, we’ll provide install tricks, pro tips, technical updates and industry news for professional roofing contractors. In this first installment...

AtlasPRO+™ Webinar: Building the Right Sales Team

This webinar, hosted by Rick Hebert, director of sales development for Sherriff-Goslin Roofing, can help equip you with the insight you need to attract, vet and onboard the best talent for your roofing company. Discover the factors that influence potential customers' decisions and the questions you ...

Help With Yelp

Yelp Success Stories Roofing contractors across the nation are reaping the rewards of using Yelp. For example, Andy Nichols Roofing in Houston, TX, has received reviews such as: “Recently had our roof repaired due to a leak around our skylight. We got several quotes and their price was very compar...

Understanding Roof Underlayment

Roofing underlayment is required by the International Residential Code (IRC) and local building codes and must meet certain ASTM standards. Roof underlayment provides an extra layer of protection between roofing shingles and the roof deck. This added barrier further protects the roof and attic...

Satisfaction Guaranteed

Roofing is a referral-driven business and satisfied customers provide your best public relations and advertising. The following tips, offered by seasoned roofing contractors, can help you and your workers perform an efficient installation. Before you get started, take a few minutes to verify that wi...

Not Created Equal

For more than a century, roofers have understood that a separate layer of water protection should be added between a roof’s deck, or substrate, and the overlying shingles. More recently, both International and Residential Building codes require the use of an approved underlayment between the deck an...

Protect Your Reputation

In the home renovation and construction industry, every contractor will come across homeowners who are downright unreasonable. No matter what the contractor does to appease the homeowner, nothing is ever enough. Some customers, your competitors can and should have. Remember that you don’t have to ac...

AtlasPRO+™ Webinar: Hail Yeah

From peas and marbles to baseballs and grapefruits, hail comes in all shapes and sizes. These frozen orbs of precipitation wreak havoc on roofs, relentlessly pelting shingles until they crack or break, often leading to leaks. Filing an insurance claim for hail damage can be a confusing and frustrati...

Video Like A Pro — Episode 1

Step up your marketing game with professional-looking videos produced by you! And the best part is, making and editing your own videos doesn’t cost you a dime thanks to countless free apps and software, which also make the process easier than ever. To help you get started (or improve what you’re alr...

The Sweet Spot™

Contractors love the 1½-inch Sweet Spot™ on HP42” shingles from Atlas. “You catch that secondary shingle every time,” says Fred Smith of All Pro Roofing in Jacksonville, FL. The wider nailing area on these wind-resistant shingles allows installers to hit their marks properly, which keeps shingles in...

Financing 101 For Contractors

The majority of homeowners consider financing options the most influential factor when deciding on large home improvement projects, such as purchasing a new asphalt roof. The average re-roof costs more than $10,000, yet the Federal Reserve reports that 44 percent of Americans struggle to cover any u...

The Ties That Connect

When roofing has to be done in stages, for instance on multi-family structures such as townhouses or duplexes, tying the new shingles into an adjoining, existing roof can be a challenge. Atlas Roofing recommends shingling the entire roofing plane, if possible, to maintain what it is known as “the wa...

HGTV And DIY Network Star In Music City For 2019 IRE

Mike Holmes, professional contractor and TV host on HGTV and DIY Network, will be at the Atlas Roofing booth during the 2019 International Roofing Expo (IRE). Holmes is a trusted voice for homeowners because he knows how to “Make it Right.” He was named the second-most-trusted Canadian by Reader’s D...

Protect Your Investment

Building owners looking to save a penny might choose to install low-cost roof shingles on their multi-family or light commercial building. However, a roof has to safeguard against damage from dangers such as hail, debris, high wind and even the ugly stains caused by algae. Because of this, the chea...

Mastering The Curve

Illustration: Asphalt Roofing Manufacturers Association Cone-shaped roofs are one of those projects that contractors either love to do or avoid like the plague. A prominent architectural feature on Queen Anne- and Norman-style homes, cone-shaped roofs are also found on Armenian and Georgian churches...

Social Media on a Shingle

Your website is no longer enough. Roofing contractors who want to connect with today’s consumers need to know how to navigate the world of social media. Your customers depend on you to be there. Business research indicates that consumers are vastly more likely to trust a company that has a social me...

Sherry Holmes Attends National Women In Roofing Day

Denver, Colorado — National Women in Roofing (NWIR), a national organization focused on the empowerment of women within the roofing industry, has announced that Sherry Holmes will be the keynote speaker at its second annual NWIR Day. Sherry is a contractor, part-time designer and weekend DIYer. She ...

Atlas Shingles With Scotchgard™ Protector Are Now HOLMES Approved

Black streaks caused by algae have been hiding in plain sight on roofs for years because most products don’t address the problem long term. Mike Holmes, professional contractor and TV host on HGTV and DIY Network, and his team are known for insisting on nothing less than the best products for the jo...

Leaving Your Business Legacy

Life-changing events such as injury, illness or death of an owner can make or break the success of your business. As Benjamin Franklin said, “If you fail to plan, you are eplanning to fail.” Having a plan for “just in case” is always a great idea and helps to cement the future of those you love. Whe...

Leaving Your Business Legacy

You work hard your whole life to build a secure future for your family — and, of course, for that sweet pot of gold at the end of the rainbow, otherwise known as retirement. However, what will happen to your business when you make the transition from boots to bare feet in the sand? If you’re plannin...

Download Convenience

According to PC Magazine, by the year 2020, 70 percent of the world’s population will own a smartphone. That’s approximately 6.1 billion people that will actively use tiny computers that also happen to make phone calls.If you’re part of the population that has yet to take the plunge into the world o...

Hammer Time With Paul - Episode 2

In the second installment of our new “Hammer Time” video series, Paul Casseri, product manager for Atlas Roofing, describes the do’s and don’ts of installing synthetic underlayment. Using Atlas Roofing’s Summit® 60 synthetic roof underlayment, Paul demonstrates the proper way to install the material...

The Last Line of Defense

Roof underlayment is the last line of defense that protects a home from serious damage if a roof covering is blown off or damaged in a storm. Summit® 180 synthetic underlayment by Atlas Roofing offers many advanced benefits not available with conventional felt. It is an approved underlayment for bo...

Size Matters

Improper nailing issues cause countless insurance claims to be denied each year. Pate Smith, a national business development director with Premier Claims in Omaha, NE, sees more than a dozen each week. So when he saw a presentation on Atlas Roofing’s HP42” shingles at a professional lunch and learn ...

Drone Regulations Every Roofer Needs to Know

Last Updated On: 05/21/2025Disclaimer: This guide provides general insights into roofing drone regulations for contractors. Always check federal, state, and local laws to ensure full compliance. Drones have transformed roof inspections and marketing photos, making these projects safer, faster, ...

Customer Satisfaction

Ask David Rayburn, the business development trainer at Rayburn1 Intelligent Construction in Greenville, IN, about the best ways to keep customers happy, and he’ll give you a quick answer. “It’s not about selling. It’s about solving problems.” “Don’t treat them like customers,” he said. For Rayburn...

Gutter Covers

Gutter covers (also known as gutter guards) prevent leaves and other roof debris from getting into gutters. They protect gutters from warping, sagging or overflowing and save homeowners from having to get up on a ladder and clean out the mess. Correct gutter cover installation is connected to the in...

Build Your Brand With Stan

Welcome to our "Build Your Brand With Stan" series, Asphalt Lifers! In each episode, Stan Bastek, director of marketing and sales development for Atlas Roofing, will throw out a business-building video challenge that can help you create genuine, useful content for your current customers, as well as ...

The Atlas Insider: Great People, Great Passion, Great Stories

Green Momentum

When most people hear the word “sustainable,” they usually imagine solar energy, windmills and hybrid vehicles. The largely asphalt-based roofing industry, however, tends not to be thought of as a model of sustainability. But why not? Sustainability doesn’t refer only to restoring ecosystems and enc...

Designed To Protect

Hail and high wind. At first mention, they seem relatively harmless. A little inconvenient when it comes to picnics or cheering on your favorite sports team. But upon closer review, Mother Nature’s enforcers can sweep through neighborhoods leaving destruction in their wake fit for a horror movie. Ov...

Technology Over Tradition

Visualization tools and 3D measurement technologies are not the future of roofing — they are a staple of the roofing industry today. Many roofers cling to the methods they learned many years ago, but those afraid to expand their technique and approach may quickly be left behind. For hundreds of year...

NASCAR KC Masterpiece 400

Paul Menard and the No. 21 Menards/Atlas team put a couple of disappointing weekends in the rearview mirror on Saturday night, May 12 at Kansas Speedway. The Menards team rebounded in a big way by qualifying among the top 12 and coming away with a sixth-place finish in the KC Masterpiece 400. The en...

The Atlas Insider: Great People, Great Passion, Great Stories

Priority No. 1

At Atlas Roofing manufacturing plants, safety is about more than regulations — it’s the daily habit of exercising best practices so employees feel secure that they can go home to their families every night. In a crucial effort to eliminate preventable injuries or even death, Atlas integrates safety ...

Road To Excitement

AREA RESIDENT WINS CHEVY CAMARO AT MENARDS! Marek Wyszomirski of Justice, IL will receive the keys to a brand new Chevy Camaro (valued at $27,500) during a prize ceremony at the Hodgkins Menards store located at 6100 East Avenue in Hodgkins, IL on Friday, September 15th at 1:00 p.m. Marek was select...

Seal The Deal

Homeowners know the best way to protect what’s under their roof is to replace what’s on their roof. And with a growing number of homeowners opting to stay in their homes rather than sell, now is the perfect time for roofing contractors to showcase their best asset – Class 4 shingles. The most recent...

StormMaster® Shingles With Core4® Enhanced Polymer Technology

Roofs are impacted by the very worst that Mother Nature can throw at us, ranging from hurricane-force winds to damaging hail, wind-driven rain, blizzards and high-heat conditions. Suffice it to say, roofs need to be durable and resilient against the elements, all while adding curb appeal to a custom...

Electro-Galvanized Nails Study

A University of Florida corrosion test on electro-galvanized roofing nails tested the nails for corrosion, per TAS 114 Appendix E. Test results indicated that none of the electro-galvanized nails sampled from current suppliers in the market passed the test. All nails exhibited corrosion that fail ...

The Asphalt Life Podcast Replay: First Responders

With inflation driving up the cost of everyday living expenses, many people have been forced to get side hustles to earn extra money. But for two members of the Atlas family, their second jobs — as firefighters — are completely voluntary. In a previous episode of The Asphalt Life Podcast, we talked ...

The Asphalt Life Podcast Replay: Diamond in the Rough

Dan Worstell, an AtlasPRO+™ Diamond contractor, reluctantly got into the roofing business. Holding a degree in construction from LSU, he planned for a coat-and-tie, briefcase-carrying career. Instead, while looking for his dream job, he ended up working for a roofing company. Turns out, he loved it....

The Asphalt Life Podcast Replay: Knock Knock

Some people never seem to figure out what they want to be when they grow up, while others have a clear vision of their career path. Sam Taggart is one of the latter. Born to be an entrepreneur, Sam started his own business selling coupon books door to door when he was only 11 years old. As an adult,...

The Asphalt Life Podcast Replay: ProForce Elite Sales Reps (Part 2)

Atlas Roofing’s ProForce sales reps are the “face” of our company. These women and men work tirelessly with AtlasPRO+™ contractors across the country, providing them the support they need to grow their roofing businesses. The ALP Features Our Elite In the second part of this previous episode of The ...

The Asphalt Life Podcast Replay: ProForce Elite Sales Reps (Part 1)

Our sales reps are a crucial part of the success of Atlas Roofing. As the “face” of the company, these more than 60 men and women across the country work to build relationships with our AtlasPRO+™ contractors, making sure that they have all of the resources they need to build and maintain successful...

The Asphalt Life Podcast Replay: SEO (Part 2)

(Note: Please listen to Part 1 of this episode to learn the best strategies for choosing an SEO vendor.) So, you've selected an SEO vendor — now what? Ethan Petroka, founder of Omega SEO, says you shouldn't consider Google to be a search engine, but a solution engine. The ALP Takes On SEO In the con...

The Asphalt Life Podcast Replay: SEO (Part 1)

Seeking out roofing jobs may not be a priority — or even necessary — during the height of the busy season, however, doing a bit of legwork online ahead of slower periods can help you generate new business when you need it most. One of the best (and relatively easiest) ways to gain opportunities for ...

The Asphalt Life Podcast Replay: Diamond Contractors (Part 2)

Our AtlasPRO+™ Diamond contractors are the definition of loyal. To reach Diamond-level status, contractors must have maintained three consecutive years of Platinum status, which equates to 300 Atlas Signature Select® Roofing System installations, or 30,000 squares of Atlas shingles with Scotchgard™ ...

The Asphalt Life Podcast Replay: Diamond Contractors (Part 1)

The AtlasPRO+™ program allows contractors to achieve ascending status levels, beginning at Silver, followed by Gold, Platinum and, finally, Diamond. To say our Diamond contractors are the definition of loyal is no understatement! To put it into perspective, Diamond level requires that PRO+ contracto...

The Asphalt Life Podcast Replay: Let's Get Physical

With spring fully underway, time is running out to get your beach bod ready for summer! Whether you're a regular worker-outer or a wait-'til-the-last-minute gym hitter-upper, physical fitness not only makes us look better, but becomes more essential to our bodies as we age. It's Time to Pump... You ...

The Asphalt Life Podcast: Episode 40

From hair loss, balding and graying to low testosterone, high blood pressure and a slower metabolism, is there such a thing as aging gracefully? In this guest-packed episode, the gang discusses coming to terms with getting older and some of the things they’re doing to look good and stay healthy from...

The Asphalt Life Podcast: Episode 39

Check out our first podcast takeover! In this episode, guest host and AtlasPRO+™ Platinum contractor Brent Simmons, owner of Restoration Roofing, shares his tips for managing customer expectations. Disclaimer: Views and opinions of our guests do not necessarily reflect the views and opinions of Atla...

The Asphalt Life Podcast: Episode 38

Our listeners may know Dmitry Lipinskiy as the founder of Roofing Insights, but now he’s also heading up a new company called Directorii — an online tool that helps connect contractors with homeowners. In this episode, he talks about the evolution of his career, and he shares five of the top lead ge...

The Asphalt Life Podcast: Episode 37

Our friend Troy Clymer is back for another episode of The Asphalt Life Podcast! This time around, Troy tells us about the “secret sauce” for building partnerships in the industry and why “relationships matter.” The Asphalt Life Podcast - Ep. 37Building Relationships, COO/CFO of Balance Claims The...

The Asphalt Life Podcast: Episode 36

Because we wanted to stay connected to our contractors, sales reps and partners during the COVID-19 quarantine last year, we created Pro Talk with Stan — a weekly video series on Facebook Live. In this episode (from the archives), Stan chatted with Troy Fiveash of 5 Ash Roof Services and Atlas sales...

The Asphalt Life Podcast: Episode 35

In this episode, Derik Kline, CEO of HailTrace, shares his story — which includes getting hooked on The Weather Channel at the age of 5 and becoming a storm chaser at the age of 16 — with Tiara and Josh Eaker, national contractor program manager for Atlas. (Watch the full episode recording above.) D...

The Asphalt Life Podcast: Episode 34

The 2020 quarantine forced us to get creative when it came to staying connected to our contractors, sales reps and partners. To that end, we launched "Pro Talk with Stan" — a weekly video series on Facebook Live, which we also decided to share via The Asphalt Life Podcast. In this episode, Stan was ...

The Asphalt Life Podcast: Episode 33

During Atlas Roofing's 2020 Platinum Contractor Event, our own Stan Bastek, vice president of sales and marketing for Atlas, had an opportunity to sit down for an exclusive interview with Reid Ribble, CEO of the National Roofing Contractors Association. The two discuss Reid's career, which includes...

The Asphalt Life Podcast: Episode 32

Scott Waldman of R&B Roofing and Remodeling joins Tiara for this episode in which the pair discusses customer financing options. Scott covers the pros and cons of the five financing programs his company offers, as well as the good, the bad and the ugly of its marketing efforts. Plus, he shares s...

The Asphalt Life Podcast: Episode 31

In this special episode, Tiara welcomes her Atlas marketing teammates who share their backgrounds, upcoming projects they’re excited about and fun facts about themselves. In addition, they recap the summer of 2020 and what it’s been like living and working through COVID-19. The Asphalt Life Podcast...

The Asphalt Life Podcast: Episode 30

In this episode, Stan and Tiara talk to a couple of people who help protect more than just the roofs in their communities. Kendall Dykes, owner of D6 Roofing Co., and Samantha Stratman, territory sales rep for Atlas, also work as firefighters. Hear why they chose to volunteer as first responders. T...

The Asphalt Life Podcast: Episode 10

In part one of this series, we talked about how to choose an SEO vendor. But what happens after you find one? In this episode, we cover three DIY ways you can leverage SEO on your website. Ethan Petroka, CEO of Omega SEO, joins Tiara and Alex for another great discussion. According to him, you shoul...

The Asphalt Life Podcast: Episode 29

What the heck is supplementing? John Dye, founder of Art of the Supplement and director of marketing for Balance Claims, explains in this episode! The No. 1 golden rule in construction (don’t leave details off estimates) is being broken way more than it should. John details why this happens and how ...

The Asphalt Life Podcast: Episode 28

In this episode, Stan catches up with Derik Kline, CEO of Hail Trace, who explains how his weather-consulting company calculates its annual hail predictions. He also describes meteorology conferences around the world and how hail maps could help foreign markets such as Canada and Australia. And he p...

The Asphalt Life Podcast: Episode 27

In this episode, Stan chats with Michael Gogan, product specialist for CompanyCam, a photo documentation app for contractors. The two sat down together at Topgolf in Atlanta during one of this year’s Highway to Hail events. Michael tells Stan how CompanyCam and Hail Trace came together to create the...

The Asphalt Life Podcast: Episode 26

Because we want to stay connected to our contractors, sales reps and partners during COVID-19, we created Pro Talk with Stan — a weekly video series on Facebook Live. In this episode, Stan chats with Joe McDevitt, Tyson Smith and Scott Karas, followed by special guest Mike Holmes Jr. (Click on the l...

The Asphalt Life Podcast: Episode 25

To help us stay connected during COVID-19, we started Pro Talk with Stan — a weekly Facebook Live series. In this episode, Stan is joined by brothers Ryan and Joe Knippel, and then he catches up with Angel Rios and A.J. Nickol. (Click on the linked names to watch the videos on YouTube.) The Asphalt...

The Asphalt Life Podcast: Episode 24

In this episode, Tiara and Alex talk to Atlas sales rep Brad Bellamy, who explains some ways you can expand your network of contacts and grow your business in 2020. Did you know that only 17% of homeowners make purchase decisions based on price? Learn strategic ways to set your business apart, how t...

The Asphalt Life Podcast: Episode 23

In this episode, Tiara and Alex Dale, regional sales manager for Atlas Roofing, discuss their busy Live, Roof, Play lifestyles. Alex explains his definition of success — “the constant chase of your potential true self” — and shares how podcasts fit into his continuing personal and professional growt...

The Asphalt Life Podcast: Episode 22

In this episode, Troy Clymer, COO/CFO of Balance Claims, joins Tiara in the Atlas Lodge at the 2020 International Roofing Expo (IRE) in Dallas, TX. The two discuss their families and how they find balance (no pun intended!) in the Live, Roof, Play lifestyle. Troy explains how he met his business par...

The Asphalt Life Podcast: Episode 21

Is your business ready for storm season? Jumpstart the year by attending CompanyCam’s Highway to Hail roadshow and network with roofing industry experts who can help your company weather Mother Nature’s worst. In this episode, Tiara Searcy, content and digital marketing manager for Atlas Roofing, si...

The Asphalt Life Podcast: Episode 20

Our Atlas Pro™ Plus Diamond contractors are the lifeblood of who we are. Without them — and all of our loyal contractors — and the homeowners who choose to put our products on their homes, we wouldn’t be here. So as we continue to celebrate these ultimate Asphalt Lifers, we chat with Diamond contrac...

The Asphalt Life Podcast: Episode 17

Atlas Pro™ Diamond contractor Dan Worstell graduated from LSU with a degree in construction. He was supposed to be in a coat and tie, carrying a briefcase. So when he reluctantly took a job with a roofing company while looking for other work, he was embarrassed to tell his friends and family. “As it...

The Asphalt Life Podcast: Episode 19

We’ve got another great webinar to share with you! This time, Tiara talks with our friends at ContractorCoachPro, founder and head coach Jim Johnson and coach Nathan Tebedo. Jim describes how his company helps roofing contractors develop leadership strategies for building successful sales teams and ...

The Asphalt Life Podcast: Episode 18

Our ProForce Elite sales reps proudly personify the “Live, Roof, Play” motto. In the second part of our series highlighting some of our awesome sales team members, Tiara and Alex talk to Bill Taylor and Mike Walker. Bill covers Maryland, Washington D.C. and Northern Virginia. He tells us how he got ...

The Asphalt Life Podcast: Episode 15

Do you explain the “why” to your homeowners? If not, you could be missing out on potential jobs! In this episode, pro contractors Mike Holmes and Mike Holmes Jr. cover this and several other strategies that can help you win with homeowners. The audio comes from the awesome webinar we did with the HG...

The Asphalt Life Podcast: Episode 16

Today, we’re introducing the first of many episodes highlighting some of our most loyal partners — our Diamond contractors, the heart of the Asphalt Life. Atlas Pro™ Diamond status represents three consecutive years at the Platinum level. That means, in three years, a contractor has installed 300 At...

The Asphalt Life Podcast: Episode 14

Click on the large image above to see the full-size gallery, which includes photos from Adam Stanley's lobstering adventures and space shuttle memorabilia and Cathy Acosta's Asphalt Life baby! We love our ProForce Elite sales reps — all 60+ of them! This incredible team of men and women works tirele...

The Asphalt Life Podcast: Episode 13

As summer 2019 winds down, Stan, Tiara and Alex chat about the highlights of the season and look ahead to fall. Everyone’s excited for football, back to school and upcoming events. The gang also discusses Atlas Roofing’s current promotions, which include a chance to win an ultimate Asphalt Life tail...

The Asphalt Life Podcast: Episode 11

In this episode, we took some of the best parts of our webinar on how to become a FORTIFIED Roof Certified Contractor. Fred Malik, managing director for FORTIFIED Building Products, and Mark Zehnal, senior roofing specialist for the Insurance Institute for Business & Home Safety (IBHS), enlighte...

The Asphalt Life Podcast: Episode 12

Whether you know a survivor or have lost someone to it, cancer has touched nearly every one of us. In this very special episode, Stan, Tiara and Paul share how cancer has affected their lives and loved ones. And in honor of Breast Cancer Awareness Month coming up in October, we’re excited to announc...

The Asphalt Life Podcast: Episode 9

Spring has sprung — and so can your sales! In this episode, Stan and Tiara talk to Sam Taggart, founder of D2D, the No. 1 door-to-door sales consulting company in the country. Sam explains how he started his business when he was 11 years old, selling coupon books door to door. And while some may thi...

The Asphalt Life Podcast: Episode 8

In this episode, Stan and Tiara chat with Joe Hughes of Contractor Dynamics, which helps construction companies improve their digital marketing to grow their businesses. Learn what a brand is — and, perhaps more importantly, what a brand is not. Discover the roles company culture, customer communica...

The Asphalt Life Podcast: Episode 7

Spring has sprung, and the warmer weather means more business — and more time being active outside. But the physicality of roofing isn’t enough to keep you in tip-top shape. In this episode, Stan and Tiara chat with Walter Romano and Jon Vitolo of RK General Contracting in Dover Plains, NY. Despite ...

The Asphalt Life Podcast: Episode 6

If you’re not maximizing your website’s search engine optimization (SEO) efforts, you could be missing out on countless job opportunities. In this episode, Tiara and Alex talk to Ethan Petroka, founder of Omega SEO, who explains what to look for in an SEO provider. Learn the difference between black...

The Asphalt Life Podcast: Episode 5

Ready to get into the financing game? In this episode, Tiara shares clips of her webinar with Wade Davis, national contractor programs specialist for Atlas Roofing, and Dave Segur, national sales manager at GreenSky, a leading provider of consumer financing. The trio discuss how financing can help r...

The Asphalt Life Podcast: Episode 4

We’re gonna blow your mind — with science! Specifically, the science behind our new Core4® Enhanced Polymer Technology! Stan, Alex and Paul are back for a chat with special guest Hazem Shanab, director of research and development for Atlas. Hazam explains how Atlas has moved beyond SBS with an enhan...

The Asphalt Life Podcast: Episode 3

In this episode, we share some of the best parts of our webinar with Contractor Dynamics founder Joe Hughes, who helps construction companies leverage their digital marketing to improve and grow their businesses. Joe describes how contractors can use search engines and social media to gain leads for...

The Asphalt Life Podcast: Episode 2

Stan, Alex, Paul and Tiara recap the 2019 International Roofing Expo (IRE) in Nashville, TN. They discuss some of the highlights of this year’s event, which included talking to countless roofing contractors, distributors and vendors, such as their friends at EagleView, The Catalyst Group, Contractor...

The Asphalt Life Podcast: Episode 1

Welcome to the Asphalt Life Podcast from Atlas Roofing! In our first official episode, meet hosts Stan Bastek, national sales director; Alex Dale, regional sales manager; and Tiara Searcy, marketing and technology specialist. They explain how the podcast will help you, the roofing contractor, grow y...

Asphalt Life Articles

Give, Roof, Play

A Foundation for the Future of Trades

Renewing St. Andrews

A Roof Restored; A Community United

It Started With a Phone Call

Hurricane Helene's Devastation Met with Hope

Giving Back to Our Roots

Give, Roof, Play

Prepared for Life

Faith — and a New Roof

Providing Care for the Uninsured

One for All and All for Humanity

Restoration of Hope

Contractors Doing Good: Part 3

Right Place, Right Time

Answered Prayers

Milestone Moment

Contractors Doing Good: Part 2

Contractors Doing Good

Roofs for Teachers: Sheila Ford Story

sunset kares sssHelping Hands

Making The Right Connections

A Life Returned

Shingles, Supplies, Support

Roofing It Right

Veterans Helping Veterans

When The Wind Blew

Building New Futures For Texas Families

It Takes A Village

Manila Community Center

Leave No Man Behind

A Safe Place To Stay

Pitching In

Distributing Goodwill

Hurricane Force

Righting The Wrongs

wittenShingles And Security

Growing The Future

Small Steps, Big Difference

Hurricane Katrina Recovery Continues

Buy A Roof, Give A Roof

There’s No Place Like Home

A Fair Chance

A Place To Call Home

Salute!

Helping A Friend In Need

Disability Ministry Building In Dire Straits

Keeping Dreams Alive

A Long-Distance Hand Up

Offering H.O.P.E.

The Life

Complete Your Home’s Design Story with Atlas Roofing’s Color of the Year 2026 Collection

When Frosty Bites: A Complete Guide to Ice Dams

Women in Construction

Oktoberfest Celebration: Embrace the Tradition of Craft Beer

Get Your Motor Running

Celebrating Our Latino Community

Thrill Seekers Unite!

Fuggedaboutit!

Heat Wave

Atlas Insider: Ryan Blaney

Feelin’ Hot, Hot, Hot!

Start Your Engines

Contractor Health

A Healthy Cycle

Meals on Wheels

Ruff Love

Atlas Insider: Black History Month

Atlas Roofing Announces 10 Finalists in Company’s Asphalt Life Truck Giveaway

Love Is in the “Square”

One (Gray) Day at a Time

Atlas Insider: CRCA 2023

Atlas Insider: Family Edition

The Big Chill

On Shattered Wings

Biting Waters

Giving Back to Our Roots

Things Are Getting Hairy!

Wild Winter Stews