When Frosty Bites: A Complete Guide to Ice Dams

Jump to Section: Ice Dam Cycle | Early Signs of Ice Dams |  Causes & Risks | Paul's Pro TipsFor both roofing contractors and homeowners, winter brings its share of challenges—and ice dams are among the toughest. These icy formations may seem harmless from the ground, but they can wreak havoc on ...

Understanding the Female Homeowner

As a contractor, you may have relied on craftsmanship, speed and pricing to win jobs in the past. However, that approach is shifting, as female homeowners are setting new expectations around trust, transparency and involvement. It's not just about knowing how to install a roof. It’s about valu...

5 Financial Power Moves for Roofing Contractors in 2026

How To Boost Your Bottom Line: Build Your Budget Blueprint | Protect What You Build | Tech That Builds Profits | Measure What Matters Most | Adapt to Stay ProfitableRunning and scaling a roofing business isn't for the weak. You're the first to arrive, the last to leave, and your job title might chan...

Unlocking Growth with "Near Me" is Key to Local Roofing Domination

Local SEO Opportunities | Crafting Community Trust | Gain a Competitive Advantage Imagine a homeowner with a leaking roof during a heavy rainstorm. Their first instinct? Grab their phone and search for "roofing contractors near me". This is where you want your business to shine. Being the top local ...

Navigating the 2024 Digital Landscape

The digital landscape is evolving rapidly. Google Search and social media platforms intend to implement changes in 2024 that will impact how roofing contractors are found online and interact with potential customers. Understanding these trends is crucial for staying ahead of the curve and ensuring y...

The Critical Role of Self-Adhering Underlayment

Self-adhering underlayment plays a critical role in preventing moisture penetration in vulnerable areas of a roof, such as eaves, rakes, valleys, and around roof penetrations. Designed for waterproofing, underlayment is positioned beneath shingles. But while the adhesive properties of some underla...

Mastering Professional Etiquette to Impress Homeowners

Every professional action you take, and the occasional lapses thereof, can significantly influence your reputation in the industry. Homeowners nowadays aren’t hesitant to share their experiences—be it praise or grievances—across social media and review platforms. In a competitive landscape, understa...

Can StormMaster® Shake Shingles Weather the Storm?

High winds and tornadoes and hail... Oh my! Homeowners across the country hold their breath during all of these potential roof-damaging events. But what if they had Atlas Roofing's StormMaster® Shake shingles? Can our Core4® Technology, Class 4 impact resistance and superior wind warranty give home...

Avoid the Void

Gutter covers are a great way to keep leaves and other debris out of a home’s drainage system. These guards protect gutters from potential warping or overflowing, while also keeping homeowners safely on the ground instead of having to climb a ladder and manually clean out blockages. However, if gut...

Where Dreams Are Built

In April 2023, Atlas Roofing announced project New Horizons — a new, $200 million shingle manufacturing facility in the Midwest. A few months later, on a sweltering day in August, the company broke ground on a 150-acre plot of land in the City of Clinton, where the 500,000-square-foot plant will be ...

How to Earn Your 3M™ Roofing Technology Specialist Designation

Impress your customers with a 3M™ Roofing Technology Specialist designation! The former Scotchgard™ Shingle Sales Specialist training has been expanded to include 3M™ Smog-Reducing Granules and 3M™ Cool Granules. The updated course can be completed in less than 40 minutes by logging into your Atla...

Like a Bat out of “Hail”

Wanna stay ahead of the competition? Take advantage of the Atlas Storm Center powered by HailTrace! This free canvasing tool allows you to search addresses for hailstorm data (dating back over a decade) and order reports — including the option of an EagleView bundle report — to identify hail-impact...

Social-ize to Incentivize

In the past, knocking on doors was one of the best ways to find customers for your roofing business. But now, social media has made it easier than ever to reach way more people in much less time — instantly, in fact! But simply having a social presence isn’t enough. You must create and post content...

Atlas Insider: Stan Bastek

If you’re on the fence about coming to one of our Stadium Tour events this year, our vice president of sales and marketing, Stan Bastek (aka Mr. Money Suit) will likely convince you with this video! We took Stan aside at our Tampa stop inside Raymond James Stadium — home of the Superbowl-Champion T...

Atlas President Ken Farrish Announces His Retirement

After 20 years serving as president of Atlas Roofing Corporation, Ken Farrish has announced his retirement. Ken leaves behind a legacy of industry leadership, financial stewardship, and employee development, building an organization that embodies a culture of cultivating Products with Purpose and P...

Running on Referrals

Every roofer knows that referrals are vital to their business. And the easiest way to get referrals is by making your customers happy, always leaving them with a job well done. That includes doing necessary prep work, following codes, avoiding shortcuts, ensuring proper ventilation and cleaning up ...

It’s a Match!

Atlas Roofing offers a variety of innovative roofing products that are sure to impress any homeowner. But with so many choices, some of your potential customers may feel a sense of analysis paralysis if presented with all of the options. As a contractor, homeowners expect you to be the expert on wh...

A Roofer’s Guide to Content Marketing

Gone are the days when people willfully opened their doors to anyone who knocked — including roofers looking to drum up business. Between “no soliciting” signs meant to deter uninvited guests and doorbell cameras meant to discourage “porch pirates,” a homeowner’s threshold is now sacred ground. So, ...

AtlasPRO+™ Webinar Replay: The Claim Game

Roofing jobs that involve insurance claims can be a huge part of a contractor’s business. And no matter how experienced you are with those claims, there may be something you don’t know. In a previous AtlasPRO+™ Webinar, we talked to insurance experts Tristan Farrell and Pate Smith from Premier Clai...

The Problem: Leftover Roofing Nails and Debris

The experience of a new roof installation comes with many — often literal — headaches for homeowners. Not only are they subjected to the sound of constant pounding from workers nailing down underlayment and shingles, but they must also deal with roofing debris or even potential property damage aroun...

Hazards Ahead

May is Building Safety Month, which serves to bring attention to issues that affect everyone in the roofing and construction industries — as well as their customers. As most roofers know, falls are the leading cause of death of workers. According to the U.S. Bureau of Labor Statistics (BLS), constr...

Improving Air Quality One Roof at a Time

In the week leading up to Earth Day (April 22, 2023), the Holmes family — professional contractors and television hosts Mike Holmes, Mike Holmes Jr. and Sherry Holmes — took over Atlas Roofing's social media accounts to bring awareness to the damaging environmental effects of smog and the overwhelmi...

Can We Get a Hail Yes for Impact Resistance?!

If “April showers bring May flowers,” what does June bring? Well, hurricane season, of course! And if that weren’t bad enough, so do July, August, September, October and November! From June 1 through November 30 each year — with dread as thick as the summer humidity — millions of Atlantic and Gulf C...

Here They Come!

The time has finally arrived... The newest shingles in Atlas Roofing's Pinnacle® family of products — Pinnacle® Sun and Pinnacle® Impact — are ready to ship! Like Atlas Pinnacle® Pristine shingles, both new products are made with 3M™ Scotchgard™ Protector and HP42® technology, plus additional innov...

March Madness

The first quarter of 2023 has been especially busy for Atlas Roofing. In just the last month alone, we hosted a booth at the International Roofing Expo (IRE) in Dallas, TX, where we gave away our Asphalt Life truck and introduced two brand-new shingles into our Pinnacle® family of products. Hi-ho, S...

Coming to a City Near You!

Atlas Roofing is gearing up for an exciting new adventure in 2023 with its All-Stars Stadium Tour, which will take place in 10 different cities throughout the country from April to August! This tour is a super-sized version of the classic Atlas Roadshow event and offers an exceptional opportunity t...

Atlas Roofing Corporation Launches Pinnacle® Sun and Pinnacle® Impact Shingles

Atlas Roofing Corporation is excited to announce the additions of Pinnacle® Sun and Pinnacle® Impact shingles to its Pinnacle® family of products. As an expansion of the manufacturer’s offering of premium asphalt shingles, Pinnacle® Sun features advanced innovations, including 3M™ Cool Roof Technol...

Atlas Roofing Announces 10 Finalists in Company’s Asphalt Life Truck Giveaway

Atlas Roofing Corporation is excited to announce the 10 finalists in its Asphalt Life Truck Giveaway! As part of the company’s 40th anniversary celebration in 2022, contractors were able to earn points throughout the year that qualified them for a chance to win a fully refurbished 1982 Chevy Silver...

Spring Back into Business

While Winter Storm Olive is creating blizzard conditions across much of the northern U.S., the rest of the country is experiencing relatively mild weather, potentially hinting at an early spring. So, before you blink and spring has sprung, this is the time to get a running start into roofing’s busy...

AtlasPro Webinar Replay

Did you miss out on the live broadcast of the "AtlasPro Webinar: Close More Sales and Grow Your Business with Homeowner Financing?" No worries - the replay is now available, and you can join in on the action. We partnered with Sunlight Financial and Gainer Partners to create this one-stop-shop to l...

Atlas Insider: CRCA 2023

A new year means a new schedule of industry events for Atlas, as either a host or attendee. As an exhibitor at the Chicago Roofing Contractors Association (CRCA) Trade Show in mid-January, Atlas was one of more than 150 manufacturers and suppliers on site, showcasing products for Illinois roofers. J...

New Website, Who Dis?

As the saying goes, “New Year, new YOU!” At Atlas Roofing, we’ve taken that statement and applied it to our website, giving it a fresh new look for 2023. In addition to an updated, modern design, AtlasRoofing.com now has a more intuitive menu structure and streamlined navigation, making it a breeze ...

Extreme Weather Woes

Snow, sleet and ice don’t necessarily freeze out business for roofing companies in the coldest parts of the country. While this type of weather can cause a winter slowdown for some roofers, many still need to make repairs and complete installations in frosty temperatures. But there are many challeng...

Save the Date!

Brace yourself for a year of endless possibilities in 2023! In addition to new job opportunities, your calendar should be overflowing with industry-related events that can take your business to new heights. With the roofing industry’s predicted growth over the next several years, attending tradeshow...

Peeling Back the Layers

For homeowners, shingles are the star of their new roof. But as most roofing contractors know, underlayment plays an important supporting role as the first layer of defense against leaks and is a crucial component of every roofing system. For veteran roofers, choosing the appropriate underlayment is...

Growth in the Roofing Industry

Post-pandemic labor and materials shortages created a slew of setbacks and delays in the construction industry the past couple of years. But the good news is that production and distribution is not only returning to normal, it’s on the rise — especially for roofing materials. In fact, the North Amer...

A Look Back at 2022

We’ve had an incredible time celebrating Atlas Roofing’s 40th anniversary this year. From paying homage to our beginnings, looking toward our future and everything in between, what a totally awesome ride it’s been! In 2022, Atlas took on a new look with a new logo, released new products, restored a ...

When All Hail Breaks Loose

The new and upgraded Atlas Storm Center powered by HailTrace is now available in the AtlasPRO Portal! The Atlas Storm Center provides a free storm canvasing tool that allows contractors to search homeowners’ addresses (in street view, if preferred), select hail dates and hail size, and order bundle ...

Atlas Storm Center: Making Mother Nature Work for You

AtlasPRO+™ contractors now have a reliable way to identify areas impacted by hailstorms with the Atlas Storm Center Powered by HailTrace. The new tool, now available in the AtlasPRO Portal gives PRO+ contractors access to a FREE canvasing tool powered by HailTrace, the industry leader in weather for...

Breaking the Stigma

Between Baby Boomers retiring, “The Great Resignation” fueled by COVID-19 and more young people opting not to have children, the United States is facing a talent recession of what could turn out to be epic proportions, by the year 2030. In most American households, parental and societal pressures of...

Summertime Stressors

During the hecticness of the summer rush — between being booked solid, workers taking sick days and encountering potential mechanical troubles with company trucks — some important details can easily slip through the cracks. But when your reputation is on the line, it doesn't matter how busy you are,...

Harnessing Sunshine

In previous articles about solar roofing (see links below), we consulted Tim Graboski, a veteran contractor and owner of Tim Graboski Roofing Inc. in Deerfield Beach, FL, who explained some of the considerations contractors should take into account when installing solar panels on an asphalt roof. In...

2021-2024 Building Codes: Roofing Provisions

Building codes are subject to change every three years. According to RoofingContractor.com, “Even roofing products that seem to be grandfathered into the codes may change in your jurisdiction.” Uniform Evaluation Services, a company within the International Association of Plumbing and Mechanical Off...

Solar Charged

With the continuing rise of energy costs, and more environmentally conscious families, many homeowners are turning to solar panels to lower their electricity bills. Solar panels can provide enough natural energy to power an entire household with net zero energy consumption, earn homeowners tax credi...

Why Atlas? | Part 5

Earlier this year, Atlas Roofing invited several AtlasPRO+™ contractors on a tour of its Franklin (OH) plant, where they were able to see the company's shingle manufacturing process up close. One of those contractors was John Goodburn, owner of GPro Exteriors, in Gahanna, OH, who says his roofing bu...

Hammer Time with Paul: Episode 15

In this episode of "Hammer Time," Paul Casseri, product manager for Atlas Roofing, demonstrates how to properly install Atlas Pro-Cut™ HP42® Starter shingles. Later in the episode, Josh Romano, an Atlas territory sales rep for Oklahoma, joins Paul to show how Atlas Roofing's zero-waste offset will s...

Brighten Up!

Anytime you, as a contractor, replace or install new accessories on a roof, including skylights and solar panels, it's vital to reference the roofing/shingle manufacturers' guidelines to prevent any issues that could potentially void your customers' roofing warranties. In case you need a refresh, vi...

Why Atlas? | Part 4

Earlier this year, several AtlasPRO+™ contractors got a personal tour Atlas Roofing's Franklin (OH) plant, where they were able to see the manufacturing company's process up close. One of those contractors was Desiree Brusman, owner of Queen City Elite Restoration, which serves Greater Cincinnati (O...

So, You've Hired a Roofing Contractor — Now What?

Finding the right roofer for the job is just the beginning... As professional contractor and TV host Mike Holmes explains in the video above, there are several things you need to know after hiring a roofing contractor, including: Be prepared to make a deposit. Don't compromise your product selectio...

Spring into Roofing Season

As harsh winter weather comes to an end for much of the country, contractors are beginning to prepare for the busy roofing season ahead. Now is the time to update your business plan, refresh your website with the Atlas Web Injector and promote winter roof inspections before next winter’s snow flurr...

Why Atlas? | Part 3

Earlier this year, several Atlas contractor-partners took a personal tour of the company's Franklin (OH) plant, where they got an up-close-and-personal view of the manufacturing process. "What really stood out was the quality control," says Justin Huber, owner of SouthWest Ohio Roof Defense (aka SWO...

We're Back, Baby!

As events season gets into full swing, Atlas is excited to share some great opportunities to help you “Live, Roof and Play” your best life in 2022! Kicking off the year, as part of its 40th anniversary celebration, Atlas Roofing welcomed contractors to its totally radical booth (“The Atlas Ski Lodge...

Why Atlas? | Part 2

Atlas recently hosted several roofing partners at its Franklin (OH) plant, where contractors got an up-close-and-personal view of the shingle-manufacturing process. "The support from our rep has been amazing, and I can tell that they stand by their product and they stand by their contractors," says ...

Why Atlas? | Part 1

Atlas recently invited several roofing partners to its Franklin (OH) plant for a personal tour of the facility, where contractors and other industry pros got an up-close view of the shingle-manufacturing process. "Me being newer in the roofing industry, I was just trying to be a sponge, taking it al...

Atlas Roofing Celebrates 40 Years of Unparalleled Quality, Innovation

When Atlas Roofing opened its doors in 1982, the world was a much different place — Ronald Reagan was president, the average new car went for about $9,500 and the median price for a new-construction home was roughly $70,000. While so much has changed in 40 years, one thing remains constant: Atlas Ro...

Pre-Job Preparation

As a professional roofing contractor, your planning affects the company’s bottom line, the safety of your crew and the efficient, profitable operation of your business. Preparation for a successful job should include checking weather conditions and ensuring that all safety issues are considered and ...

What is FlexCore® Technology

The FlexCore® Technology built into Atlas shingles with Core4® Polymer Modified Technology allows shingles to bend when others tear and crack. Because of their superior flexibility, shingles with Core4® exceed the industry's standard tear-strength requirement by 45 percent — even in cold-weather ins...

The Atlas Yearbook

Atlas is celebrating its 40th anniversary this year! To commemorate the occasion, we're taking a trip down memory lane... Click here (or on the image below) to check out some totally rad pics from the 1980s! Do you recognize anyone? Let us know in the comments. :)

Hammer Time with Paul: Episode 14

Special guest Brent Simmons, owner of Restoration Roofing in Memphis, TN, assists Atlas Product Manager Paul Casseri in demonstrating the proper installation of the HighPoint™ AL50 and GL50 slant vents. Watch the demo above (or view it on YouTube). For more information about Atlas ventilation produc...

The Atlas Insider: Franklin, OH - Part 2

40 Years of Atlas In 2022, Atlas Roofing celebrates its 40th anniversary. Since it's founding in 1982, Atlas has grown from one asphalt shingle manufacturing facility to 36 facilities across North America. For more information about the history of Atlas Roofing, visit AtlasRoofing.com/timeline. ...

Hammer Time with Paul: Episode 13

Newly added alignment notches on Atlas Pro-Cut® Hip & Ridge and StormMaster® Hip & Ridge shingle products help to ease installation and maximize linear footage on a roof. In this video (seen above), Product Manager Paul Casseri demonstrates best practices for installing Atlas hip and ridge s...

The Atlas Insider: Franklin, OH - Part 1

40 Years of Atlas In 2022, Atlas Roofing celebrates its 40th anniversary. Since it's founding in 1982, Atlas has grown from one asphalt shingle manufacturing facility to 36 facilities across North America. For more information about the history of Atlas Roofing, visit AtlasRoofing.com/timeline. ...

Winter Roof Inspections

Depending on where your roofing contracting business is located, the winter months can be a time of workflow slowdown or transition. In warmer climates, where snow isn't a factor, contractors can install new roofs all year long. In colder climates, freezing temperatures and the snow and ice that acc...

Roof It Right: Season 2 - WATCH NOW

The complete second season of "Roof It Right," hosted by Mike Holmes Jr. and Sherry Holmes, is now available for viewing. This five-part web series, which debuted Sept. 9, 2021, follows the siblings as they showcase two Atlas roofing jobs from start to finish. Each episode also features an introduct...

Training Resources to Help You Be a Better Business Owner

Keeping up with the newest tools and resources is crucial to the success of your roofing business. Through the AtlasPRO Portal, which provides everything from access to consultation and inspiration to engaging team-building and mentoring exercises — and with the help of industry partners such as Con...

Hammer Time with Paul: Episode 12

The sleek, roof-mounted Atlas HighPoint™ Power Vent HT comes with a pre-wired humidistat and thermostat, and it is capable of venting attics up to 1,650 square feet. Its low-profile, 22-gauge, galvanized steel dome, which is more durable than aluminum, is available in two popular colors. Special gue...

Contractor Interviews: Part 4

Although the COVID-19 quarantine prevented us from attending what should have been the 2021 International Roofing Expo, we still have our memories of the 2020 IRE, where some of our AtlasPRO+™ contractors told us why they love Atlas shingles featuring Scotchgard™ Protector by 3M. Because Atlas shing...

Ice Dams No More!

Throughout most of the U.S., winter brings low temperatures that can last for many weeks. And while a fresh snowfall and a glittering display of icicles may be aesthetically pleasing to the eye, they can be a harbinger of destruction to a roof. If the roof and attic are not properly ventilated, heat...

The AtlasPRO Portal

The AtlasPRO Portal provides all the tools roofing contractors need — all in one place. Log into AtlasRoofing.com/PRO to gain access to resources for: Measurement and Estimating Financing and Cash Flow Training and Support Website Branding and Content Lead Generation and Nurturing Digital Design an...

AtlasPro Webinar: TIME TO GROW: Successful Lead Generation & Closing Tips to Increase Your Closing by 50%

What is simple process improvements could help you not only gain more leads but close more of the leads that you are getting? Hear from the industry leaders on their BEST go-to market tips to GET, KEEP, AND CLOSE each sale.

How to Stretch Your Dollars and Enhance Your Brand

Some things belong together: peanut butter and jelly, tacos and Tuesdays, hammers and nails — and Atlas and YOU. Through Atlas Roofing’s co-branding opportunities, the AtlasPRO+™ roofing contractor, can highlight a working relationship with Atlas while saving money and forget about the hassles that ...

Contractor Interviews: Part 3

Although the COVID-19 quarantine prevented us from attending what should have been the 2021 International Roofing Expo, we still have our memories of the 2020 IRE, where some of our AtlasPRO+™ contractors told us why they love Atlas shingles featuring Scotchgard™ Protector by 3M. Because Atlas shing...

Roof It Right With The Holmes Family

We are excited to announce the release of Season 2 of its “Roof It Right” web series, as well as the chance for contractors to win part of $3,000 in cash and prizes. Tune in every week beginning September 9th at 3pm ET on Facebook as we watch the Holmes family Roof It Right! SPREAD THE NEWS & W...

Strategies for Project Management

Do you feel more like a circus juggler than a business owner? Moving as fast as you can to keep all your plates in the air can be exhausting. You know that dropping one can have devastating consequences, so you hustle even harder. If this sounds familiar, you might be able to benefit from some proje...

Smarter Roofing

As a professional roofing contractor, your decisions affect not only your business’ bottom line, but also your employees’ safety. This comprehensive collection of roofing tips and strategies, divided into three parts — pre installation, installation and post installation — can help you build a safe,...

The Art Of Upselling

What is your sales pitch? Does it include sample boards, brochures and fancy apps? Do you walk the homeowners around their house as you point out problems and opportunities? Or maybe flipping through a book of your past projects is the best way to go. There are many different closing methods, and ev...

Leaving Your Business Legacy

Your retirement — traveling the world, relaxing on a beach, fishing, golfing, spoiling your grandchildren... However you want to spend it, you’ve earned your leisure time. On the other hand, what if you didn’t have enough money for that freedom of possibilities? You work most of your adult life grow...

Steep-Slope Strategies

Many contractors treat residential roofing as routine. However, whether a reroof or new construction, each project is infinitely complex and should be addressed as such by always accounting for weather and safety issues, as well as proper installation and customer service. One of the most prominent ...

'Tis the Season — for Storms!

Working outdoors means backup planning and adjusting to weather patterns throughout the year — something roofing contractors are very familiar with. While hurricane season, which spans six months (June 1 – Nov. 30), affects most of the country’s coastlines — many inland states must anticipate other ...

Let The Light In

Skylights, which have been around at least since ancient Roman times, were a fashionable way to brighten residential interiors between the late 1970s and the early 1990s. Many of those homes now need new roofs. Advances in skylight styles and technology, as well as the trend toward converting attics...

How to Maintain Business with Maintenance Agreements

Maintenance agreements not only offer homeowners peace of mind — they can also help keep your business steady during slower times. Watch the video above (or on YouTube) to see what you should include in your maintenance contracts and discover the many benefits they offer to both your company and you...

Keeping It All in the Family

“Every father should remember one day his son will follow his example, not his advice."—Charles Kettering, American businessman and inventor From the moment their sons are born, fathers share a special connection with their boys. More than showing their sons how to throw a football or cast a fishing...

Managing Professional and Personal Expenses in Startup Roofing Businesses

When roofers launch their own businesses, they focus on having the right tools, materials, and licensure for the job. But many overlook an element crucial to success — budgeting. According to the U.S. Small Business Association, most startups turn to personal or family savings for capital. But with ...

Cool Threads

Perspiration is a fact of life for everyone. Some people perspire more than others, but we all do it to some degree, especially when temperatures start to climb. Perspiring is your body’s way of cooling itself as it allows moisture to evaporate from your skin. Our bodies maintain a constant temperat...

New Beginnings Construction Wins the Best Roofing Company 2021

New Beginnings Construction was named Best Roofing Company in this year’s Best of Charleston Awards handed out by Charleston City Paper. Charleston City Paper is one of the highest-rated local publications in the Lowcountry with a large community of supporters, so a win for New Beginnings Constructi...

Tobacco-Juicing

Roofers are all too familiar with the unsightly stains caused by algae, but there’s also a lesser known, naturally occurring phenomenon that can affect the look of shingles, known as “tobacco juicing.” So named for its brown color, “tobacco juice” residue is attributed to the weathering of asphalt r...

Synthetic Underlayment

For many decades, felt was the material of choice in the manufacturing of underlayment. However, recent advances in roofing materials technology and product development have produced synthetic underlayment, offering significant advantages to its traditional felt counterparts. Synthetic underlayment’...

On Target

When prospecting for customers, contractors can draw on many tactics to help land the job. Getting to the right neighborhoods at the right time, networking with other contractors and participating in your community can help put your company at the front of everyone’s mind, in a positive light. Reach...

Contractor Interviews: Part 2

Before COVID-19, we were at the 2020 International Roofing Expo, face to face with some of our favorite contractors, who told us how they "Roof It Right" with Atlas. One of the many reasons so many contractors love Atlas roofing products is our HP42" shingles. These large format shingles are manufac...

How to Deal with Problem Employees

One rogue employee can destroy the chemistry and work ethic of the entire crew. Every organization has a proverbial bad apple. But what can you do? Do you send the employee home? Reprimand him in front of other employees to set an example? Do you do nothing at all? How you manage your problem employ...

SEO 101

Marketing a business in the modern age means staying on top of your digital marketing — and that means understanding and managing your search engine optimization (SEO). The right SEO strategy is indispensable because it can push your business closer to the top of the search engine results. A higher ...

AtlasPro Webinar: Close More Sales and Grow Your Business with Homeowner Financing

Learn how making small adjustments to your sales process can have a big impact on your business. Webinar Chapters: 0:00 Welcome 4:26 Meet the Guest Panelists 7:14 Where is the Market Headed? 14:29 How Can Your Business Respond? 24:41 Addressing Financing Fees 26:55 Sunlight Financial Overview 44:09 ...

Protection With Style

Having a good, strong roof on your home is a lot like having reliable brakes on your car. You never really think about either until disaster is on the horizon. When your local weather report says harsh conditions are coming your way, it’s too late to wonder whether your roof is up to the challenge. ...

Insta Your Way!

DeLaurier Roofing in Athens, GA, shows off one of its completed Atlas roofs. A secret to successful marketing is to have a presence where your customers “hang out.” While Facebook was the original social media marketing outlet, Instagram is the new poster child for social media marketing in many way...

AtlasPro Webinar: Maximize the Curb Appeal - Leverage Design to Capture Leads & Close the Sale

Learn how the Atlas Design Studio tool can help you close more jobs.

The Lowdown On What's Up Above

While doing an inspection one day, a Dayton, OH, roofing contractor noticed something odd. The roof, though fairly new, had a lot of nail pops — and nails that stick up can break or damage the shingles. The contractor was puzzled. Everything looked fine from the outside. So he asked the homeowner if...

Five-Star Service

Watch this video to discover why online reviews matter and how to get them. See how online reviews can boost your business by providing greater visibility in search engines, which can result in more sales!

Customer Service

A recent small business survey found 82 percent of owners said customer loyalty is the key to growth. The survey, conducted in conjunction with the U.S. Small Business Administration, found finding new customers is six to seven times more expensive than retaining the current ones. “Given these findi...

AtlasPRO+™ Webinar: Essentials of Digital Marketing

Learn the essentials of marketing your business in a digital-first world.

Contractor Interviews: Part 1

Before COVID-19 forced the world into quarantine, Atlas Roofing represented at the 2020 International Roofing Expo, where contractors told us why they like using and selling Atlas products, including our StormMaster® Shake shingles built with Core4® Polymer Modified Technology. Watch the video (see ...

Harness the Power of the Atlas Web Injector!

Did you know that, according to Google Ads, people conduct more than 1.2 million searches for roofing services every month? And the longer they stay on your page, the more likely you are to close a deal. One of the best ways to do that: the Atlas Web Injector (AWI)! The AWI allows you to inject Atla...

Pay Attention to What's Underneath

Incorrectly installed under-deck spray foam insulation can void the Atlas shingle warranty because spray foam insulation products applied directly to the bottom of the roof deck do not allow for crucial eave-to-ridge airflow. Atlas does not warranty its shingles when spray foam is applied directly t...

A Look Back and Ahead in Roofing

As we begin 2021, roofing industry experts are cautiously bullish, bolstered by severe weather replacements, continuing housing starts and an uptick in home remodeling. At the same time, however, experts remain circumspect about pandemic uncertainty and shaky financial markets that may impact the in...

Get With The Program

Atlas shingles with Scotchgard™ Protector carry the prestigious HOLMES Approved Products seal, which represents a stamp of approval from professional contractor and TV host Mike Holmes. “I’m proud to be associated with national brands like Atlas and 3M.” —Roger Worley, contractor Offer your custom...

AtlasPRO+™ Webinar: How to Get on "TRAC" with the NRCA

Join us as we speak with Amy Staska, VP of NRCA University, and Jon Goodman, NRCA subject matter expert, about the NRCA Training for Roof Application Careers (TRAC). For more information about the program, visit: NRCA.net/education/trac

AtlasPRO+™ Webinar: HailTrace

Are you ready for 2021? Join us as we speak with Derik Kline, CEO of HailTrace, to learn about how much activity to expect this season as he presents their 2021 forecast.

Testimonial Touchdown 2020

Roofing's Next Generation: 2020 Edition

Whether they take over the family business, want to start their own company or decide to change careers, some roofers are nailing their success at an early age. Following the 2018 and 2019 versions of our next-generation series, this year’s edition highlights six more roofing contractors, 35 and you...

5 Ways to Maximize Efficiency

As the saying goes, “time is money” - and contractors are no exception to this rule! Companies need to ensure they are being logical with their time & money. Maximizing efficiency in the office or at the jobsite can be a challenge, but nothing an organized contractor can’t handle. CompanyCam is ...

AtlasPRO+™ Webinar: The Science of Weather and Shingle Resiliency

Join us as we speak with FORTIFIED (a program by IBHS) and HailTrace to learn more about the science behind shingle resiliency.

The Power of Scotchgard™ in Your Market

Part 1 | Part 2 | Part 3 | Part 4 In this series of videos, Lauren Carlson, marketing and communications manager for Atlas Roofing, talks with Randy Morgan, national accounts manager for 3M, about the Scotchgard™ Shingle Sales Specialist training program and how it helps roofing contractors offer t...

16,000 FORTIFIED Roofs in Alabama Stand Up to Hurricane Sally

In his 16 years of working as a roofing contractor, Ben Murphy, president of Ben Murphy Roofing in Foley, Ala., said the roofing damage due to Hurricane Sally is some of the worst he’s seen. Hurricane Sally’s re-intensification from Category 1 to Category 2 and sudden turn to the east caught many by...

3 Ways to Prepare Your Business for the Unexpected

When severe weather hits — hailstorms, hurricanes, tornadoes and blizzards — roofing contractors spring into action to help owners of homes and businesses make immediate repairs. But what if that severe weather impacts the roofing contractor’s own home or business? What if the debilitating crisis is...

AtlasPRO+™ Webinar: Pro Portal Virtual Training

Join Tiara as she walks you through the ALL-NEW Atlas Pro Portal — helping you market smarter!

Hammer Time with Paul: Episode 11

Now offered as part of the Atlas Signature Select® Roofing System, TruRidge™ and HighPoint™ new ventilation products help to improve home energy efficiency and maintain optimal roof performance. In Episode 11 of Hammer Time (see video above), Product Manager Paul Casseri demonstrates how to install ...

Hammer Time with Paul: Episode 10

Atlas Roofing's new ventilation products, TruRidge™ and HighPoint™, are now part of the Atlas Signature Select® Roofing System. This intake and exhaust system line helps improve home energy efficiency and maintain optimal roof performance. In Episode 10 of Hammer Time with Paul (see video above), yo...

The AtlasPRO Shop

Need to keep your morning coffee warm? An Asphalt Life thermos will do the trick. Are you tired of weathering the hot sun on your neck and ears? An Asphalt Life straw sun hat will provide you with that much needed shade. Or how about some snazzy new business cards to hand out to potential clients? ...

AtlasPRO+™ Webinar: Supplementing Essentials - Part 2

Hear from John Dye with Art of the Supplement, Troy Clymer with Balance Claims, Michael Gogan with CompanyCam and John Wood with Green, Klein & Wood law firm about the essentials of insurance restoration.

Hammer Time with Paul: Episode 9

In July 2020, Atlas Roofing launched its new ventilation products, TruRidge™ and HighPoint™. Offered as part of the manufacturer's Signature Select® Roofing System, these intake and exhaust systems help to improve home energy efficiency and maintain optimal roof performance. Watch the video above to...

AtlasPRO+™ Webinar: How to Protect Your Profits When Doing Insurance Work

Hear from John Dye and Art of the Supplement about the essentials of insurance restoration.

One Voice, United For Change

National Roofing Week Aug. 23-29, 2020 Each year, National Roofing Week increases awareness about the significance of roofs to every home and business and shares the good deeds of the industry. NRCA encourages members to participate in National Roofing Week by engaging in their communities and inf...

Hammer Time with Paul: Episode 8

In July 2020, Atlas Roofing launched its new ventilation products, which are available in two lines: TruRidge™ and HighPoint™. These intake and exhaust systems are offered as part of the manufacturer's Signature Select® Roofing System and help to improve home energy efficiency and maintain optimal r...

AtlasPRO+™ Webinar: The Top 10 Marketing Mistakes You May be Making in 2020

Is your marketing strategy in good shape? In this webinar, we spoke with Bill Combes from No Time for Social about the top 10 marketing mistakes you may be making in 2020.

Planning for Success

In the roofing industry, workers tend to move up to foreman or superintendent because of their expertise on the job. Promoting people for their experience and work ethic can be a clear path to management within an organization. The bad news is the ability to swing a hammer does not necessarily trans...

How to Ensure Your PPP Loan Becomes a Forgivable Loan

Atlas Roofing has partnered with Modernize Home Services, the top residential home improvement lead generator in the U.S. Over 5,000 homeowners visit Modernize each day to connect with residential contractors like you! "The Modernize program has been a great tool to fill in the 'gaps' of our already...

Supplement Like a Pro

Is your business slow due to the coronavirus? If you’re trying to bring in business by working inbound leads from your social media and website, or ramping up your email marketing campaigns, there is another way — add insurance work to your toolbox. How Supplementing Can Help Your Business Since the...

Welcome to Your New & Improved Asphalt Life!

Asphalt Life is your online community for everything Live, Roof and Play! From industry news and technical how-to's to project profiles and lifestyle interests, Atlas Roofing's blog is a hub of information and entertainment for roofing contractors. The site recently got a makeover, making it even ea...

Sun Power

When Bell Laboratories first introduced its silicon solar cell technology in 1953, solar panels operated at only 4% efficiency. What this number means is that only 4% of the sunlight energy hitting the solar cells was converted into electricity by the solar photovoltaic process. Today, solar panels...

AtlasPRO+™ Webinar: STORM SEASON - StormMaster® Shake Shingles Pass the Test

Hear from the Insurance Institute for Business & Home Safety (IBHS) on the requirements of its rigorous FORTIFIED Home program, the national standard for building stronger to withstand nature's worst. Newly released, FORTIFIED Home High-Wind & Hail offers comprehensive guidance for roofing c...

AtlasPRO+™ Webinar: How to Help Contractors Win

In this week's Wednesday Webinar, we chatted with CompanyCam about how to win with documentation and communication.

Understanding Underlayment Types & Applications

Underlayment is crucial to protecting a roof from water penetration. Atlas Roofing offers several types of underlayment, which include its Summit® 60 and Summit® 180 synthetic underlayments, Gorilla Guard® 30 and Gorilla Guard® Spec 30 engineered felt underlayments, and WeatherMaster® Ice & Wate...

AtlasPRO+™ Webinar: How to Generate a Consistent Flow of Inbound Opportunities from Social Media

In this week's Wednesday Weekly Webinar, we chatted with Contractors Dynamics about using social media to generate inbound opportunities.

AtlasPRO+™ Webinar: The New Atlas Design Studio

In this week's Wednesday Weekly Webinar, we spoke with our friends at Renoworks, who unveiled the new Atlas Design Studio! Check it out at: Atlas.Renoworks.com

AtlasPRO+™ Webinar: The End of the Beginning - Tips for Dealing with COVID-19 Today and Tomorrow

This week, we spoke with Craig Webb from Webb Analytics, who gave a brief state of the industry, plus insights on how COVID-19 is impacting roofing contractors today and how it will continue to affect their businesses going forward.

AtlasPRO+™ Webinar: Pivoting to Remote Sales

In this week's Wednesday Weekly Webinar, we discussed how to pivot to a remote sales structure with our friends at iRoofing.

AtlasPRO+™ Webinar: 5 Steps to Make Financing Simple

In this week's Wednesday Weekly Webinar, we discussed the 5 steps to make financing simple with PowerPay.

Don't Just Survive — Thrive!

The COVID-19 pandemic has forced the world to get creative when it comes to keeping its businesses up and running. From turning face-to-face meetings into video-conference calls and being more dependent than ever on our social media channels to stay connected to each other, we’ve all had to adapt in...

AtlasPRO+™ Webinar: Virtual Lead Generation with Geo-Targeting

This week, we discussed virtual lead generation and geo-targeting with the team at Predictive Sales AI.

How To Run Your Business Remotely

Running your roofing business during the COVID-19 lockdown may be a challenge, but it’s not impossible. With a little patience and a lot of technology, business can continue. From marketing to project management, and everything in between, procedures may change but they can still proceed. Give Your ...

Women In Roofing

Women make up about 10% of workers in the construction industry — a number that gets even smaller for roofing. But with organizations such as National Women in Roofing (NWIR) providing support for education and growth, and companies striving to attract more women, those numbers are rising. Every yea...

AtlasPRO+™ Webinar: Successful Selling Remotely

Now more than ever, contractors need technology to remotely deliver estimates and proposals and execute projects. Learn from Mark Raines, national sales director for EagleView, about some best practices.

AtlasPRO+™ Webinar: Becoming an Effective Virtual Contractor

In this week's Wednesday Weekly Webinar, we spoke with our friend Jim Johnson, head coach at ContractorCoachPRO, about how to be an effective contractor — virtually!

Nailing Down Talent

Finding skilled workers is becoming more and more problematic for many roofing contractors. According to the 2019 Construction Outlook Survey released by the Associated General Contractors of America (AGC), more than three-quarters of respondents expected to hire more staff in 2019. However, 78% rep...

AtlasPRO+™ Webinar: How to Get Ahead of Your Cash

Hear from Jenny DePoint, lead financial coach at ContractorCoachPro, on the five essentials needed for scaling a business. Discover hidden truths within your P&Ls, invoicing and accounting management.

New Decade, New Decor

When the Pantone Color Institute announces its colors of the year, people pay attention. Everything emerges in the latest shades — from fashion and accessories to paint and other home décor. Pantone’s 2020 Color of the Year is Classic Blue. The institute’s website describes it this way: “Instilling ...

Data-Based Jobs

Hail damages thousands of roofs each year, causing billions of dollars in insurance claims. But its effects aren’t always immediately visible, and homeowners may not realize the extent of the problem unless they spot an obvious leak. What if contractors could anticipate where the damage would be? Th...

Safety Tips and Best Practices for Roofing in Frosty Temperatures

Installing a roof in cold weather is nothing to sneeze at. While roofing contractors in the deep South may not have to worry about business slowing down in the winter, the majority of contractors must contend with cold temperatures, snow, ice and sleet. And even when these extreme weather conditions...

How To Recruit The Best Sales Talent

What questions do you ask new-hire candidates while interviewing them? When interviewing for sales positions, there are two main objectives I am trying to accomplish. One is to determine if this particular candidate is a good fit for our team. In other words, would this candidate’s personality blend...

AtlasPRO+™ Webinar: Consumer Choice & Premium Products

Your customers want options AND flexibility. Grab your sales team and start the year off right with our first webinar of 2020! Learn how to maximize consumer behavior and close more deals. Plus, explore the features of the Industry's No. 1 Rated Impact Resistant Shingle — StormMaster® Shake with Cor...

AtlasPRO+™ Webinar: Google 101

Greg Hoffman, president of Roofing Contractor Marketing, a digital marketing company for roofers, explains the benefits of using Google Business Solutions to generate more leads. Learn how Local Services ads, My Business, mobile first indexing, SSL, reviews and replies, and SEO can enhance your webs...

AtlasPRO+™ Webinar: 5 Elements of a Perfect Sales Quote

Join us as we speak with Ryan Shantz, founder of SumoQuote, about the five elements of a perfect sales quote.

Hammer Time With Paul: Special Edition

Unlike our competitors' "algae-resistant" shingles, Atlas shingles featuring 3M™ Scotchgard™ Protector contain a minimum 10% blend of 3M™ copper-containing granules that prevent unsightly algae stains on a roof. In this special edition of Hammer Time With Paul, we show you why StormMaster® Shake and...

The End Of Deductible Eaters

There's no such thing as a "free roof." In September 2019, Texas lawmakers passed House Bill 2102, making it illegal for roofing contractors to assist homeowners in any way to help them avoid paying their insurance deductible. Contractors who violate the new legislation can face a maximum of 180 day...

Home Sweet Holmes: A Year In Review

As we anticipate the new year, we look back on 2019 with pride. We did a lot this year — videos, articles, webinars and more — showcasing our contractors and how they're living their best Asphalt Life. One of the biggest developments we saw in 2019 was the partnership between 3M and professional con...

Winter Business Strategies - Part 1

Developing A Marketing Plan A marketing plan is a strategic analysis of your organization that looks at: your company’s strengths and weaknesses; your areas of competitive advantage; markets you plan to target and the demographics of those markets; and the pricing structure you intend to implement...

Winter Business Strategies - Part 2

In our modern digital era, no marketing plan is complete without a good online strategy. Winter is the perfect time to make sure you have a strong website backed up by a solid, effective social media strategy across a variety of web platforms. In part two of our Winter Business Strategies series, we...

Winter Business Strategies - Part 3

In the first two parts of this series (see links below), we looked at planning your marketing, and examined online and social strategies for boosting marketing efforts and visibility. In part three, we’ll consider another crucial piece of the marketing puzzle: printed materials. Choosing Your Words ...

The Need For Speed

Working as a roofer involves more than performing physically demanding tasks like climbing and heavy lifting. Before an existing roof is torn off and the first nail is pounded, roofing contractors focus on designing and bidding for projects — essential responsibilities that can make the difference i...

AtlasPRO+™ Webinar: EagleView

Join Jeff Karo and Rob Edgers from EagleView as they dive into how data and imagery has changed the roofing industry. With EagleView, you can learn how to expand your business and increase sales with the help from aerial imagery and technology innovations.

Roofing Disruptors

The introduction of asphalt shingles at the turn of the 20th century marked the dawn of modern roofing. And the industry has continued to gain momentum ever since. Today, technology is the defining characteristic. Roofs are no longer made to just keep the rain out. They’re engineered with scientific...

Flashing Best Practices

Flashing plays a critical role in shielding a roof from water damage. Essential for leak-proof performance, flashing protects intersections of the roof plane and penetrations through the roof surface. Installation methods and materials can vary based on region and weather. For example, some roofers...

AtlasPRO+™ Webinar: Simplify Your Sales Process

The CompanyCam photo app allows you to increase transparency and accountability in your sales process. Learn how this helpful tool can keep all of your roofing jobs and teams on track and in sync.

On Deck

Both oriented strand board (OSB) and plywood are substrate panels that can be cut and installed on a roof system. They share similar structural characteristics, are rated for the same exposure, have equal nail withdrawal resistance and share like installation methods. But while plywood led the marke...

AtlasPRO+™ Webinar: Branding Your Business

You've tried "getting your name out there" and you've bought your fair share of leads, but haven't been able to make marketing work. Joe Hughes, construction industry marketing expert, will show you how to install a marketing engine that will have you booked solid with bigger jobs and better custome...

Value Is Everything

With the proper training and education, contractors can easily build more value within their sales pitch and, ultimately, with their customers. Consumers aren't looking for cheap, they want someone who's knowledgeable about the products and knows how to do the job properly. "In my all my years, I'm ...

The New & Improved RoofSwap! App

Atlas Roofing's RoofSwap! app is better than ever! The shingle visualizer tool lets contractors and homeowners see how Atlas shingles would complement a roof. RoofSwap! has been updated to include Core4® branding, Natural Expressions colors for Pinnacle® Pristine and StormMaster® Shake shingles and ...

AtlasPRO+™ Webinar: Building a Successful Sales Team

In this month's webinar, learn how the best-of-the-best contractors in the roofing industry not only recruit and hire superstar talent, but how they retain that talent year over year. Jim Johnson, the head coach with ContractorCoachPRO, is our special guest host. He will show you the key factors tha...

Hammer Time With Paul - Episode 7

In the final installment of this three-part series on flashing, Mic and Stevo Barringer, of Barringer Brothers Roofing in O'Fallon, IL, demonstrate how to properly install roof-to-wall flashing. Watch the first two videos in this series: Part 1 - Roll flashing Part 2 - Pipe flashing

Perfect Nailing

Required by the International Building Code, proper nailing is essential to the optimum performance of roofing shingles. Accurate nailing requires the use of approved nails, nail-driving methods and placement (depending heavily on which shingle type is being employed). Atlas has installation guideli...

A Key Component To Business Building

Roofing contractors who invest in their employees can build better businesses. "Having the right people around you is essential," professional contractor and TV host Mike Holmes explained during the 2019 International Roofing Expo. "And you're gonna have to spend money to do that — which means the b...

AtlasPRO+™ Webinar: Homeowner Financing

It's a hard conversation, but only if you make it weird. Hear from finance experts Wade Davis and David Segur, who break down the best approach to offering financing during a sales call. Discover how easy it is to get a homeowner approved for promotional financing, overcome the "affordability" objec...

Handling the Surge

A big storm rolls through your town hitting everything in its path with golf ball-sized hail, torrential rain and high winds. While the storm lasts only a few hours, its devastation can be very hard to overcome for homeowners — and contractors. While a big storm’s arrival often means an explosion of...

Maneuvering Mansard

Construction projects on mansard/gambrel-styled roofs require specific application methods that differ a bit from the standard methods used on normal hip-and-gable-style roofs. The steep slopes of mansard roofs reduce the effectiveness of factory-applied adhesives and fasteners, especially in colde...

Trending With Tiara: Customer Reviews - Part 2

Tiara Searcy, content and digital marketing manager for Atlas Roofing, hosts the second part of this special episode with Laura Nelson, director of marketing for Broadly. Laura explains the Broadly process and how they can help roofing contractors grow their online reviews. She also answers the most...

Hammer Time With Paul - Episode 6

Paul Casseri, product manager for Atlas Roofing, is back for another installment of Hammer Time With Paul! In the second episode of this special, three-part series on flashing, he's once again joined by Mic and Stevo Barringer, from Barringer Brothers Roofing in O'Fallon, IL. This time, the guys dem...

The Importance Of Research

In a world of instant gratification, homeowners often hire the first contractor that walks through their door. Without doing their homework — and because roofing license and certification requirements vary from state to state — homeowners can end up with an inexperienced contractor who doesn't do th...

Earning The HOLMES Approved Product Designation

Professional contractor and TV host Mike Holmes values the trusted brand of 3M. That's why he designated Atlas shingles with Scotchgard™ Protector a HOLMES Approved Product. Scotchgard Protector prevents the ugly black streaks caused by algae, keeping roofs looking newer longer. "Spending your money...

AtlasPRO+™ Webinar: Maximize Your Website

Grab your "web guy" and learn best practices and tips on how to create a great website that will sell for you! We also cover best practices for SEO (Google Search) and more!

AtlasPRO+™ Webinar: LIVE Holmes on Homes

Doing it right the first time is what the motto "Roof It Right" is all about. In this exclusive webinar, join Mike and Michael Holmes as they uncover five tools to winning with your homeowners.

AtlasPRO+™ Webinar: Sales 101 Series - Training the Trainer

You are in front of your sales team, homeowners and on social media. Learn four simple adjustments that can take your presentation skills to the next level.

Hammer Time With Paul - Episode 5

Mic and Stevo Barringer, of Barringer Brothers Roofing, join Paul for the first episode of this three-part series on flashing. The O'Fallon, IL, contractors discuss the different types of flashing and demo the do's and don'ts of roll flashing installation. Stay tuned for the next two installments, w...

Teaching Homeowners To Be Proactive

Homeowners' roofs are their homes' first line of defense against nature's worst. So, educating homeowners to be proactive is important, as professional contractor and TV host Mike Holmes explained during the 2019 International Roofing Expo. Encourage them to look out for signs of deterioration, such...

Customer Communication - Part 1

Communication is a critical part of the customer experience. Too much and you can leave a customer feeling annoyed or overwhelmed; not enough and you risk missing out on key closing opportunities or insights to help you improve your sales process. Communication is a critical part of the sales proces...

Stubborn, Sticky Underlayment

Self-adhering, waterproof underlayment is typically used under shingles on the eave, rake and valley areas of the roof and around any roof penetration. When properly installed, self-adhering roofing underlayment will minimize the chances of moisture penetration into critical areas of the roof system...

Live, Roof, Play Summer Series: Part 3

Summer is in full swing and business may be booming, but living the Asphalt Life also requires some time for play! When it comes to soda or pop — whatever you call it — do you prefer Coke or Pepsi? And, where do you like to vacation? At this year's IRE, we asked some Pros to answer these fun questio...

Taking Pride In Your Work And Owning Your Mistakes

"We are allowed to make mistakes," professional contractor and TV host Mike Holmes said during the 2019 International Roofing Expo. "Those who stand up to make it right [are] everything. That's how we learn." Doing it right the first time, or fixing mistakes when they happen, is what the motto "Roof...

Avoid These Pet Peeves

Many of your actions (or non-actions) can make or break a job — and your reputation. The impression you leave on a homeowner can have them singing your praises or shouting their dissatisfaction all over social media and home-improvement review sites. Prevent negative repercussions and get a leg up o...

What is WeatherCore® Technology

WeatherCore® Technology — one of the features of Core4® Polymer Modified Technology — is a shingles main line of defense against nature's harshest elements. Available on StormMaster® Shake shingles, the WeatherCore® Technology in Core4® provides durability and strength, giving shingles the power to...

New Shingles For Historic Homes

Roofing technology has changed a bit over the years. Houses built in the late 1800s — a Queen Anne Victorian, perhaps — might have had a slate roof with a slat-board deck underneath. Natural stone is gorgeous. It’s durable, waterproof, fire-resistant and easy to clean. All of which is great — unless...

Atlas PRO+™ Webinar: Exit Planning

Learn why you need an exit or succession plan, as well as common mistakes made during the process and the best strategies for success. Hear from business-planning experts Kevin Kennedy and Joe Bazzano, of Beacon Exit Planning, who discuss how to get all of the proper financial and legal arrangements...

Trending With Tiara: Customer Reviews - Part 1

Did you know that nearly 90 percent of people trust online reviews? In this episode of Trending With Tiara, Laura Nelson, director of marketing for Broadly, explains how her company can help you facilitate communication with homeowners, as well as generate more online reviews for your business. Plus...

AtlasPRO+™ Webinar: Get 10 Leads in 30 Days

Break out of the box and explore new ways to quickly gain more leads! Learn from Dmitry Lipinsky, founder of DIY Ad Freaks, about best practices for attracting customers and growing your business.

Get Your Passport Ready!

Atlas Roofing is running a promotion to give away an all-expense-paid trip to Canada to meet professional contractor and TV host Mike Holmes and his team! The 2019 Roof It Right sweepstakes allows contractors to earn points that qualify them for the grand prize trip to Toronto — home of Mike Holmes ...

AtlasPRO+™ Webinar: Build FORTIFIED Tough

Homeowners trust their roofers to be expert guides. They want to get the best roof installed by knowledgeable contractors and keep their home and belongings safe, even under extreme conditions. During this webinar, you will learn about FORTIFIED Roof™, a simple to follow, voluntary process that you ...

RoofSwap! App Now Available

Atlas Roofing’s newly redesigned RoofSwap! app is an easy-to-use tool that lets homeowners and contractors visualize an Atlas roof. Take a quick photo of a home with an iPad and then swipe through all of the various Atlas shingle colors and styles to find the one that adds the most curb appeal! User...

Rise Above

Custom Asphalt Life drone from Drone Works Whether you land a whale-sized job or you’re re-roofing your favorite customer’s house, capturing the project on camera is a must! Drones offer a dynamic visual perspective that can’t be replicated by another device. Also known as unmanned aircraft systems ...

The Atlas Roofing Guide To Flashing

Wherever an intersection or penetration takes place either between two roof planes, a wall and the roof, or through the shingles themselves, metal flashing (or a polymer alternative) must be installed. Flashing protects the roof against liquid infiltration and directs the flow of water away from the...

What is ThermalCore® Technology

ThermalCore® Technology — found in StormMaster® Shake shingles made with Core4® Polymer Modified Technology — mitigates the effects of thermal shock. When an asphalt shingle gets hot in the sun, the asphalt expands and gets gooey. When the shingle gets cold, the asphalt contracts and gets brittle. ...

AtlasPRO+™ Webinar: Facebook Advertising Deep Dive

Social media expert Bill Combes, founder of No Time for Social, explains how to properly target within Facebook to maximize reach and gain leads.

Spotlighting Skilled Trades

At 7 a.m. on a Friday, thousands of high school students rushed the Georgia International Convention Center to attend the CareerExpo and SkillsUSA Championships, hosted by the Construction Education Foundation of Georgia (CEFGA). During the annual event, students can showcase their skills in a numbe...

Roofing Day In D.C. 2019

Roofing Day Women's Luncheon Prior to the main event, National Women in Roofing (NWIR) held its first Roofing Day Women’s Luncheon, featuring remarks from Rep. Angie Craig (D-MN) and Rep. Suzan DelBene (D-WA). The congresswomen discussed jobs and the economy, focusing on the need for vocational tr...

AtlasPRO+™ Webinar: The Power of Differentiation

This webinar is perfect for contractors and their entire sales team! Hear from our "Money Man" on why standing out like a sore thumb will help your business get more leads and close more jobs in 2018! Plus, get best practices and tips on how to land more jobs by doing the little things before, durin...

Sun Roofs

Take advantage of the sun’s power with one of two types of solar panels: Solar Thermal — Converts heat into hot water Solar PV — Converts light into electricity Installed over roof shingles, solar panels can produce lower-cost energy for your home and provide an array of benefits. Learn more from 20...

Rush Season

It’s summer. You’ve got jobs lined up one right after the other — sometimes on top of each other — to the point that you’re almost afraid to look at your calendar. Plus two guys called in sick, it’s supposed to rain this afternoon and one of your company trucks has been making a funny noise. With ev...

What is PolyCore® Technology

StormMaster® shingles built with Core4® Polymer Modified Technology are one of the most durable roofing products on the market today. Due to its built-in PolyCore® Technology, these shingles are stronger and longer-lasting than most other leading shingle manufacturers’ brands. They have 52% better f...

The Claim Game

Insurance claims are a growing part of the roofing business, and not just after a storm. Contractors who understand how to file insurance claims have a definite advantage. Those who know how to manage the claims process can make sure customers get the roof they need – including everything that shoul...

The Pinnacle Of Style

The new Natural Expressions color palette from Atlas Roofing offers five rich, high-definition hues inspired by nature.Appreciate the windswept sensation of Coastal Granite, live in the rugged landscape of Copper Canyon, admire the historic beauty of Majestic Shake, bask in the golden light of Morni...

Customer Communication - Part 2

For many companies, finishing up the job and collecting payment is the final chapter to a short-lived customer relationship. However, ending the relationship can often mean you miss out on business opportunities. In conversations with roofing contractors around the country, I have found that there a...

Bye Bye, Black Streaks!

Atlas shingles with Scotchgard™ Protector practically sell themselves. “Homeowners can’t tell you what kind of shingle they have, but they can tell you that it has Scotchgard,” says Jim Ricci of JRC Services in Eustis, FL. “It’s just that brand recognition, so the client feels really comfortable,” a...

Attic Ventilation

Construction code requirements for proper attic ventilation are sometimes overlooked when applied to accessory structures such as garages, workshops and storage buildings that don’t contain conditioned space. Contractors should include ventilated attic space as part of any building design. Intern...

The Big Concern For The Roof Deck

The Florida Department of Business and Professional Regulation partnered with the University of Florida's Engineering School for Sustainability Infrastructure and Environment to determine the “Impact of Spray-Foam Insulation on Durability of Plywood and OSB Roof Decks.” Spray foam was applied direct...

Leading The Charge

Roofing is an overwhelmingly male occupation. Contractor or crew, the guys who work in roofing are just that: guys. Women in roofing are so rare they’re almost non-existent. Informal surveys done by the National Roofing Contractors Association (NRCA) found that less than 10 percent of roofing employ...

A Really Big Deal

Taking on bigger roofing projects can help grow your business (and bottom line). Not sure how to find those whale-sized jobs? Insurance expert Tristan Farrell, senior advisor for Premier Claims in Elkhorn, NE, and pro roofing contractor Shane Rosenow, owner of Rosenow Customs in Neenah, WI, share th...

Turbo Charge Your Website

Inject some excitement into your sales process. With the Atlas Web Injector, you can display Atlas product pages directly within your website and immediately put your customers on the road to choosing their new roof. More choices for them. Less work — and more sales — for you. Easy To Add Copy/paste...

Big Business

Atlas Pro™ Plus roofing contractors love the quality and benefits of Atlas Roofing’s HP42” shingle. “To me, it’s the best shingle out on the market,” says Michael Guy of Guy Brothers Roofing in Pensacola, FL. The 42” asphalt roof shingle with a 6-inch exposure allows for faster installs and less was...

AtlasPRO+™ Webinar: Maximize the Residential Claim

Insurance restoration can account for a large portion of a roofing contractor's business. The truth is, most contractors are self taught on the essential tools needed for working with an insurance provider. Hear from experts Tristan Farrell and Boris Altman, with Premier Claims, who reveal five tips...

A True Partnership

The best products to protect your customers come from a partner you can trust. For more than 35 years, Atlas Roofing has been an innovative, customer-oriented manufacturer of residential and commercial building materials. It has grown from a single roofing shingle manufacturing plant into an industr...

AtlasPRO+™ Webinar: The Claim Game

Insurance restoration can account for a large portion of a roofing contractor's business. The truth is, most contractors are self taught on the essential tools needed for working with an insurance provider. Hear from experts Pate Smith and Tristan Farrell, with Premier Claims, who reveal best practi...

Hammer Time With Paul - Episode 3

Even the smallest details, if not done properly, can lead to major problems down the road for homeowners and their roofs. In the third episode of our “Hammer Time” video series, Paul Casseri, product manager for Atlas Roofing, covers the most common nailing mistakes that roofers make when installing...

Reach The Peak

Atlas Roofing's Pro-Cut® High Profile Hip and Ridge shingles give contractors, home builders and homeowners an attractive way to top off a steep roof. These high-profile hip and ridge shingles add dimension to any home and are quick and easy to install. With the power of Scotchgard™ Protector, they ...

Nailing It!

What nail gun features make your job go more smoothly? Not all nail guns are built for the same kind of work. A finishing nail gun is used for thinner veneers and furniture. It would not be an acceptable tool for installing thick architectural shingles, such as Atlas Roofing's StormMaster® Shake, Pi...

AtlasPRO+™ Webinar: Jobsite Documentation

Learn the three mistakes made when submitting photos to insurance companies. Plus, explore best practices for documenting, streamlining communication and risk mitigation.

Video Like A Pro — Episode 2

Elevate your social media with the types of videos that resonate best with your homeowners and potential customers. In the second episode of our "Video Like A Pro" series, host Tiara Searcy, digital marketing and technology specialist for Atlas Roofing, shows you examples of what to shoot and share ...

The Pros Know

The Atlas Pro™ Plus program provides roofing contractors with the tools, resources, training and technical knowledge they need to grow their business. But don’t just take it from us… “We’ve gone from 12 roofs a year to 20 to 35, and we did over 400 last year,” says Aaron Hollis of Hollis Exteriors I...

Winding Down For The Season

A new year is underway, which means tax season is just around the corner. While winter keeps your roofing business on the ground, you can start preparing last year's taxes! Every year, business owners sort through countless receipts and documents, trying to interpret complicated forms, in an effort ...

Hammer Time With Paul - Episode 1

Welcome to our new Asphalt Life video series, “Hammer Time With Paul,” hosted by our own Paul Casseri, product manager for Atlas Roofing. Throughout the series, we’ll provide install tricks, pro tips, technical updates and industry news for professional roofing contractors. In this first installment...

AtlasPRO+™ Webinar: Building the Right Sales Team

This webinar, hosted by Rick Hebert, director of sales development for Sherriff-Goslin Roofing, can help equip you with the insight you need to attract, vet and onboard the best talent for your roofing company. Discover the factors that influence potential customers' decisions and the questions you ...

Help With Yelp

Yelp Success Stories Roofing contractors across the nation are reaping the rewards of using Yelp. For example, Andy Nichols Roofing in Houston, TX, has received reviews such as: “Recently had our roof repaired due to a leak around our skylight. We got several quotes and their price was very compar...

Understanding Roof Underlayment

Roofing underlayment is required by the International Residential Code (IRC) and local building codes and must meet certain ASTM standards. Roof underlayment provides an extra layer of protection between roofing shingles and the roof deck. This added barrier further protects the roof and attic...

Satisfaction Guaranteed

Roofing is a referral-driven business and satisfied customers provide your best public relations and advertising. The following tips, offered by seasoned roofing contractors, can help you and your workers perform an efficient installation. Before you get started, take a few minutes to verify that wi...

Not Created Equal

For more than a century, roofers have understood that a separate layer of water protection should be added between a roof’s deck, or substrate, and the overlying shingles. More recently, both International and Residential Building codes require the use of an approved underlayment between the deck an...

Protect Your Reputation

In the home renovation and construction industry, every contractor will come across homeowners who are downright unreasonable. No matter what the contractor does to appease the homeowner, nothing is ever enough. Some customers, your competitors can and should have. Remember that you don’t have to ac...

AtlasPRO+™ Webinar: Hail Yeah

From peas and marbles to baseballs and grapefruits, hail comes in all shapes and sizes. These frozen orbs of precipitation wreak havoc on roofs, relentlessly pelting shingles until they crack or break, often leading to leaks. Filing an insurance claim for hail damage can be a confusing and frustrati...

Video Like A Pro — Episode 1

Step up your marketing game with professional-looking videos produced by you! And the best part is, making and editing your own videos doesn’t cost you a dime thanks to countless free apps and software, which also make the process easier than ever. To help you get started (or improve what you’re alr...

The Sweet Spot™

Contractors love the 1½-inch Sweet Spot™ on HP42” shingles from Atlas. “You catch that secondary shingle every time,” says Fred Smith of All Pro Roofing in Jacksonville, FL. The wider nailing area on these wind-resistant shingles allows installers to hit their marks properly, which keeps shingles in...

Financing 101 For Contractors

The majority of homeowners consider financing options the most influential factor when deciding on large home improvement projects, such as purchasing a new asphalt roof. The average re-roof costs more than $10,000, yet the Federal Reserve reports that 44 percent of Americans struggle to cover any u...

The Ties That Connect

When roofing has to be done in stages, for instance on multi-family structures such as townhouses or duplexes, tying the new shingles into an adjoining, existing roof can be a challenge. Atlas Roofing recommends shingling the entire roofing plane, if possible, to maintain what it is known as “the wa...

HGTV And DIY Network Star In Music City For 2019 IRE

Mike Holmes, professional contractor and TV host on HGTV and DIY Network, will be at the Atlas Roofing booth during the 2019 International Roofing Expo (IRE). Holmes is a trusted voice for homeowners because he knows how to “Make it Right.” He was named the second-most-trusted Canadian by Reader’s D...

Protect Your Investment

Building owners looking to save a penny might choose to install low-cost roof shingles on their multi-family or light commercial building. However, a roof has to safeguard against damage from dangers such as hail, debris, high wind and even the ugly stains caused by algae. Because of this, the chea...

Mastering The Curve

Illustration: Asphalt Roofing Manufacturers Association Cone-shaped roofs are one of those projects that contractors either love to do or avoid like the plague. A prominent architectural feature on Queen Anne- and Norman-style homes, cone-shaped roofs are also found on Armenian and Georgian churches...

Social Media on a Shingle

Your website is no longer enough. Roofing contractors who want to connect with today’s consumers need to know how to navigate the world of social media. Your customers depend on you to be there. Business research indicates that consumers are vastly more likely to trust a company that has a social me...

Sherry Holmes Attends National Women In Roofing Day

Denver, Colorado — National Women in Roofing (NWIR), a national organization focused on the empowerment of women within the roofing industry, has announced that Sherry Holmes will be the keynote speaker at its second annual NWIR Day. Sherry is a contractor, part-time designer and weekend DIYer. She ...

Atlas Shingles With Scotchgard™ Protector Are Now HOLMES Approved

Black streaks caused by algae have been hiding in plain sight on roofs for years because most products don’t address the problem long term. Mike Holmes, professional contractor and TV host on HGTV and DIY Network, and his team are known for insisting on nothing less than the best products for the jo...

Leaving Your Business Legacy

Life-changing events such as injury, illness or death of an owner can make or break the success of your business. As Benjamin Franklin said, “If you fail to plan, you are eplanning to fail.” Having a plan for “just in case” is always a great idea and helps to cement the future of those you love. Whe...

Leaving Your Business Legacy

You work hard your whole life to build a secure future for your family — and, of course, for that sweet pot of gold at the end of the rainbow, otherwise known as retirement. However, what will happen to your business when you make the transition from boots to bare feet in the sand? If you’re plannin...

Download Convenience

According to PC Magazine, by the year 2020, 70 percent of the world’s population will own a smartphone. That’s approximately 6.1 billion people that will actively use tiny computers that also happen to make phone calls.If you’re part of the population that has yet to take the plunge into the world o...

Hammer Time With Paul - Episode 2

In the second installment of our new “Hammer Time” video series, Paul Casseri, product manager for Atlas Roofing, describes the do’s and don’ts of installing synthetic underlayment. Using Atlas Roofing’s Summit® 60 synthetic roof underlayment, Paul demonstrates the proper way to install the material...

The Last Line of Defense

Roof underlayment is the last line of defense that protects a home from serious damage if a roof covering is blown off or damaged in a storm. Summit® 180 synthetic underlayment by Atlas Roofing offers many advanced benefits not available with conventional felt. It is an approved underlayment for bo...

Size Matters

Improper nailing issues cause countless insurance claims to be denied each year. Pate Smith, a national business development director with Premier Claims in Omaha, NE, sees more than a dozen each week. So when he saw a presentation on Atlas Roofing’s HP42” shingles at a professional lunch and learn ...

Drone Regulations Every Roofer Needs to Know

Last Updated On: 05/21/2025Disclaimer: This guide provides general insights into roofing drone regulations for contractors. Always check federal, state, and local laws to ensure full compliance. Drones have transformed roof inspections and marketing photos, making these projects safer, faster, ...

Customer Satisfaction

Ask David Rayburn, the business development trainer at Rayburn1 Intelligent Construction in Greenville, IN, about the best ways to keep customers happy, and he’ll give you a quick answer. “It’s not about selling. It’s about solving problems.” “Don’t treat them like customers,” he said. For Rayburn...

Gutter Covers

Gutter covers (also known as gutter guards) prevent leaves and other roof debris from getting into gutters. They protect gutters from warping, sagging or overflowing and save homeowners from having to get up on a ladder and clean out the mess. Correct gutter cover installation is connected to the in...

Build Your Brand With Stan

Welcome to our "Build Your Brand With Stan" series, Asphalt Lifers! In each episode, Stan Bastek, director of marketing and sales development for Atlas Roofing, will throw out a business-building video challenge that can help you create genuine, useful content for your current customers, as well as ...

The Atlas Insider: Great People, Great Passion, Great Stories

This series features Atlas employees who stand out for the passion they bring to work, day in and day out. In the second edition of our "Atlas Insider" series, we invite you to explore the world of Robert Hulak, Senior Director of Customer Operations and Reporting. While many do not fully understand...

Green Momentum

When most people hear the word “sustainable,” they usually imagine solar energy, windmills and hybrid vehicles. The largely asphalt-based roofing industry, however, tends not to be thought of as a model of sustainability. But why not? Sustainability doesn’t refer only to restoring ecosystems and enc...

Designed To Protect

Hail and high wind. At first mention, they seem relatively harmless. A little inconvenient when it comes to picnics or cheering on your favorite sports team. But upon closer review, Mother Nature’s enforcers can sweep through neighborhoods leaving destruction in their wake fit for a horror movie. Ov...

Technology Over Tradition

Visualization tools and 3D measurement technologies are not the future of roofing — they are a staple of the roofing industry today. Many roofers cling to the methods they learned many years ago, but those afraid to expand their technique and approach may quickly be left behind. For hundreds of year...

NASCAR KC Masterpiece 400

Paul Menard and the No. 21 Menards/Atlas team put a couple of disappointing weekends in the rearview mirror on Saturday night, May 12 at Kansas Speedway. The Menards team rebounded in a big way by qualifying among the top 12 and coming away with a sixth-place finish in the KC Masterpiece 400. The en...

The Atlas Insider: Great People, Great Passion, Great Stories

This series features Atlas employees who stand out for the passion they bring to work, day in and day out. Johnny Anderson, Customer Care Pro at our Hampton, GA, plant, kicks off our "Atlas Insider" series with an inspiring story of hard work and dedication to a cause and company he believes in. And...

Priority No. 1

At Atlas Roofing manufacturing plants, safety is about more than regulations — it’s the daily habit of exercising best practices so employees feel secure that they can go home to their families every night. In a crucial effort to eliminate preventable injuries or even death, Atlas integrates safety ...

Road To Excitement

AREA RESIDENT WINS CHEVY CAMARO AT MENARDS! Marek Wyszomirski of Justice, IL will receive the keys to a brand new Chevy Camaro (valued at $27,500) during a prize ceremony at the Hodgkins Menards store located at 6100 East Avenue in Hodgkins, IL on Friday, September 15th at 1:00 p.m. Marek was select...

Seal The Deal

Homeowners know the best way to protect what’s under their roof is to replace what’s on their roof. And with a growing number of homeowners opting to stay in their homes rather than sell, now is the perfect time for roofing contractors to showcase their best asset – Class 4 shingles. The most recent...

StormMaster® Shingles With Core4® Enhanced Polymer Technology

Roofs are impacted by the very worst that Mother Nature can throw at us, ranging from hurricane-force winds to damaging hail, wind-driven rain, blizzards and high-heat conditions. Suffice it to say, roofs need to be durable and resilient against the elements, all while adding curb appeal to a custom...

Electro-Galvanized Nails Study

A University of Florida corrosion test on electro-galvanized roofing nails tested the nails for corrosion, per TAS 114 Appendix E. Test results indicated that none of the electro-galvanized nails sampled from current suppliers in the market passed the test. All nails exhibited corrosion that fail ...